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Show Results For
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All HBS Web
(759)
- People (4)
- News (208)
- Research (442)
- Events (5)
- Multimedia (9)
- Faculty Publications (278)
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program By: Amano, Tomomichi, and Hiroshi Ohashi Abstract—In differentiated goods markets with societal implications,...
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Dina Gerdeman
- 17 Nov 2008
- Research & Ideas
Decoding the Artful Sidestep
two people have a normal conversation, how often do questions go unanswered and unnoticed, and when they do, how does this occur? Second, we want to see how to prevent unpunished question-dodging. For example, television networks have...
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by Martha Lagace
- 22 Oct 2018
- News
Capital Murder
sister cities. They’re both industry towns, and in many ways the marketing campaign for a movie or a television show is not unlike a campaign for a political candidate. You’re trying to inform people, arm them with information, remind...
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Julia Hanna
- 26 Jul 2004
- Research & Ideas
A Better Way to Negotiate: Backward
negotiate in the right order. Sorting Out The Possibilities When Steve Perlman was preparing to launch WebTV in 1996, he faced a critical sequencing dilemma. He had obtained seed funding, developed the technology to bring the Internet to ordinary View Details
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by James K. Sebenius
- 01 Jun 2000
- News
The Business of Biotech
South San Francisco, remembers watching a television program about the biotech industry in late 1987 with his father, who was fighting meta-static colon cancer. "My dad looked at me and said, 'Why don't you think about doing that?' I have...
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Julia Hanna
- 01 Dec 2021
- What Do You Think?
How Will the Metaverse Affect Productivity?
takes away productivity." Fans of the television show, Alter Ego, in which avatars controlled by contestants competing to become the next pop star, would argue that Alter Ego is little more than an introduction to the Metaverse. They’re...
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by James Heskett
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
the traditional skills of making sixty-second television ads are challenged by the growth of digital or participatory media? How do you manage a client when TV, newspapers, and magazines are being attacked by online presences?" One...
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- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
a few clicks of a mouse, companies can tell how successful a particular ad was in making a purchase decision. "A lot of companies have put more and more money into online marketing because online marketing is more measurable, as opposed to View Details
- 01 Jan 2003
- News
James E. Burke, MBA 1949
senior executives. They encouraged him, for instance, when he made early forays into television advertising in the 1960s and when he suggested that Tylenol, originally available only from physicians and hospitals, be sold as a consumer...
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- 06 Feb 2012
- Research & Ideas
Kodak: A Parable of American Competitiveness
process often sparks ideas that lead to creation of innovative new products, Shih explains. So when American companies allow the production of high-tech products like televisions and memory chips to disappear from the local landscape,...
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- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
of the event. Are we talking about figure skating, a sport whose artistry and excitement regularly attract huge television audiences (including many women viewers), or bobsledding, which normally attracts little attention in the United...
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- 01 Mar 2006
- News
The Producers
marketplace mean studios are making fewer and bigger movies. “Corporations are about reducing risk; making movies is about taking risks,” says Zee. “The safest bet seems to be franchises and big, expensive movies. But where is the innovation going to come from? You can...
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- 07 Aug 2000
- Research & Ideas
The Business of Biotech
investment. Steve Williams (MBA '84), senior director at Genentech, Inc., in South San Francisco, remembers watching a television program about the biotech industry in late 1987 with his father, who was fighting metastatic colon cancer....
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- 15 Oct 2008
- First Look
First Look: October 15, 2008
spillovers from local media is needed. To date, such evidence is scant. In this paper, we exploit the rapid growth of Hispanic communities in the United States to test whether the presence of local television news affects local civic...
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Martha Lagace
- 13 Oct 2010
- First Look
First Look: October 13, 2010
the draft. To be able to select him in the eighth spot seemed like a steal for the Rockets and their newly hired assistant general manager, Daryl Morey. Moments later, the assembled crowd's jubilation turned to horror as television...
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Sean Silverthorne
- 25 Jul 2006
- First Look
First Look: July 25, 2006
find significant welfare gains from continuous rebalancing for all long-horizon investors. Download working paper: http://www.hbs.edu/research/pdf/06-012.pdf Cases & Course MaterialsLivedoor Harvard Business School Case 206-138 The president of Fuji View Details
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Sean Silverthorne
- 29 Sep 2009
- First Look
First Look: September 29
search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another sleeved blanket. Snuggie made a brazen entry into the market with a $10 million spend on View Details
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Martha Lagace
- 01 Jun 2024
- News
Conducting Business
In 2015 I moved from New York City to Madison, Connecticut, where I met, quite by chance, Ginny Vancil and her brother, Richard. I thought, How many Vancils can there be in the world? I asked if they knew Richard “Dick” Vancil, who was my first professor for my first...
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- 28 Apr 2014
- Research & Ideas
Football Stars Debate ‘The Social Capital of the Savvy Athlete’
Nobody understands the power of Twitter better than Seattle Seahawks cornerback Richard Sherman. In a now-infamous television interview in January after a National Football League playoff game, Sherman briefly ranted against rival Michael...
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- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
STORY Some quantitative analyses are like police procedural television programs; they attempt to solve a business problem with quantitative analysis. Some operational problem crops up, and data are used to confirm the nature of the issue...
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