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All HBS Web
(923)
- People (1)
- News (119)
- Research (709)
- Events (2)
- Multimedia (1)
- Faculty Publications (649)
- April 1993 (Revised June 1993)
- Case
Northern Telecom (B): The Norstar Launch
By: Robert J. Dolan
Northern Telecom has spent $50 million to develop a new family of telephone systems for small businesses. The investment proposal was justified on the basis of appreciable market share impact. Now, the project team must develop the appropriate supporting marketing...
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Keywords:
Communication Technology;
Investment;
Product Launch;
Product Development;
Telecommunications Industry;
Canada;
United States
Dolan, Robert J. "Northern Telecom (B): The Norstar Launch." Harvard Business School Case 593-104, April 1993. (Revised June 1993.)
- December 1992 (Revised November 1993)
- Teaching Note
MCI Vision (A) or (A) (Condensed), (B),(C) TN
Teaching Note for (9-592-083), (9-594-057), (9-592-084), and (9-592-085).
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Keywords:
Telecommunications Industry
- January 1991
- Teaching Note
MCI Communications Corp.: National Accounts Program, Teaching Note
Keywords:
Telecommunications Industry
- February 1981
- Supplement
AT&T Long Lines (D), Telemarketing: Introduction to Video 3
Shapiro, Benson P. "AT&T Long Lines (D), Telemarketing: Introduction to Video 3." Harvard Business School Supplement 581-082, February 1981.
- September 1980 (Revised July 1981)
- Supplement
AT&T -- Long Lines Department National Account Selling (C)
By: Thomas V. Bonoma and Benson P. Shapiro
Bonoma, Thomas V., and Benson P. Shapiro. "AT&T -- Long Lines Department National Account Selling (C)." Harvard Business School Supplement 581-033, September 1980. (Revised July 1981.)
- May 1980 (Revised September 1985)
- Case
AT&T Long Lines: Marketing Telemarketing (A)
Shapiro, Benson P. "AT&T Long Lines: Marketing Telemarketing (A)." Harvard Business School Case 580-145, May 1980. (Revised September 1985.)
- September 1982 (Revised March 1984)
- Case
AT&T: 8.70 Bonds
By: David E. Bell
Bell, David E. "AT&T: 8.70 Bonds." Harvard Business School Case 183-083, September 1982. (Revised March 1984.)
- February 1990
- Case
Compania Telefonica Mexicana S.A. (CTM) (Abridged)
By: Christopher A. Bartlett and Tomas Otto Kohn
Bartlett, Christopher A., and Tomas Otto Kohn. "Compania Telefonica Mexicana S.A. (CTM) (Abridged)." Harvard Business School Case 390-097, February 1990.
- May 1989 (Revised February 1991)
- Supplement
Motorola and Japan (B)
By: David B. Yoffie and John J. Coleman
Updates Motorola and Japan (A) and Motorola and Japan (A), Supplement. A rewrite of two earlier supplements.
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Keywords:
Market Entry and Exit;
Standards;
Competition;
Corporate Strategy;
Telecommunications Industry;
Japan
Yoffie, David B., and John J. Coleman. "Motorola and Japan (B)." Harvard Business School Supplement 389-172, May 1989. (Revised February 1991.)
- November 1986
- Case
Fiber-Optics Industry in 1978 (A) (Condensed)
By: Pankaj Ghemawat and John R. Wells
Keywords:
Telecommunications Industry
Ghemawat, Pankaj, and John R. Wells. "Fiber-Optics Industry in 1978 (A) (Condensed)." Harvard Business School Case 387-025, November 1986.
- 01 Dec 2007
- News
Exhibit at Baker Library Marks HBS Centennial
Elton Mayo (ca. 1946): Supervision attuned to a worker’s psychological needs rather than based on fear or coercion would produce, Mayo believed, “a major revolution in industrial method” and “an almost incredible human advance.” Fritz J. Roethlisberger (ca. 1958):...
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- 25 Feb 2020
- News
Why Layoffs are a Losing Strategy
Sandra Sucher (photo by Evgenia Eliseeva; Getty Images) Sandra Sucher (photo by Evgenia Eliseeva; Getty Images) After studying mass layoffs for a decade, Professor Sandra Sucher has seen the detrimental effects and advises against this now-common tactic for workforce...
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- 22 Nov 2018
- News
WhatsApp Names New India Head to Grow its Biggest Market
- 21 Apr 2015
- News
Tech Companies Struggle to Get World on Internet
- 28 Mar 2014
- News
Facebook's Big Bet on Virtual Reality
- 04 Nov 2013
- News
Android Founder Rich Miner Headlines HBS Cyberposium
- 16 Jun 2003
- Research & Ideas
Surveying the VC Landscape
VC investing and innovation? A: Buyout groups in fact exacerbated much of the volatility in the venture capital cycle. During the late 1990s, many buyout groups began abandoning the basic industries in which they had traditionally invested and instead undertook...
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- 01 Jun 1996
- News
Reinventing Marketing
such as telecommunications and financial services are replacing the consumer goods industry as the testing ground of marketing innovation. To keep pace with these dramatic shifts in the business world, says Quelch, "marketing researchers...
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- 01 Apr 2001
- News
K.O. Chia: The Voice of Experience
A seasoned mentor who can stand behind a novice entrepreneur is a valuable asset for anyone attempting a start-up, but especially for those who are now launching ventures in Asia’s complicated business environment. K.O. Chia believes that in a new enterprise, the...
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