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  • September 1999 (Revised July 2006)
  • Case

Juice Guys (A)

By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle
The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details
Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry
Related
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

  Publications June 2015 Perspectives on Psychological Science Three Principles to REVISE People's Unethical Behavior By: Ayal, S., F. Gino, R. Barkan, and D. Ariely Abstract— Dishonesty and unethical View Details
Keywords: Sean Silverthorne
  • 25 Oct 2016
  • First Look

October 25, 2016

companies committed to making positive contributions to health and wellness. Focusing on four interconnected areas of corporate impact, it not only discusses the business imperative of promoting a healthier society and improved living... View Details
Keywords: Sean Silverthorne
  • 28 Apr 2003
  • Research & Ideas

Shareholders Key to Corporate Reform

sidebar "Are Board Self-Evaluations Enough?") Separate The Positions Of Chairman And Ceo. This suggestion is hardly novel—in fact, splitting the positions is a common practice in many boardrooms... View Details
Keywords: by Cynthia A. Montgomery & Rhonda Kaufman
  • 28 Jan 2013
  • Research & Ideas

Helping Yelp Create More Accurate Reviews

elite reviewer more likely to post a positive review, too—or a negative one. Of course, some reviewers care more about their reputation on Yelp than others; while others may prefer to never deviate from their prior reviews. How product... View Details
Keywords: by Kim Girard; Food & Beverage
  • 11 Dec 2020
  • Research & Ideas

Economic Jitters Push Pandemic Job Seekers to Big Companies, Not Startups

The coronavirus pandemic is spurring job applicants to seek positions at big companies and avoid startups in what new research calls an economic “flight to safety.” Job applicants using AngelList Talent, the largest online recruitment... View Details
Keywords: by Rachel Layne
  • May 2023
  • Article

Self-Preferencing at Amazon: Evidence from Search Rankings

By: Chiara Farronato, Andrey Fradkin and Alexander MacKay
We study whether Amazon engages in self-preferencing on its marketplace by favoring its own brands (e.g., Amazon Basics) in search. To address this question, we collect new micro-level consumer search data using a custom browser extension installed by a panel of study... View Details
Keywords: Consumer Behavior; E-commerce; Product Positioning; Brands and Branding
Related
  • 24 Jun 2014
  • First Look

First Look: June 24

trust, employee commitment, and "ownership" behaviors of both employees and clients-could explain and be used to predict up to half of the difference in operating income between agency offices of a global service provider. The... View Details
Keywords: Sean Silverthorne
  • 18 Oct 2011
  • First Look

First Look: October 18

creativity is a better predictor of unethical behavior than intelligence (Experiment 1). In addition, we find that participants who were primed to think creatively were more likely to behave dishonestly than those in a control condition... View Details
Keywords: Sean Silverthorne
  • 23 Jan 2012
  • Research & Ideas

Break Your Addiction to Service Heroes

of that can, in fact, be counterproductive. Q: Could you give an example of that? A: Frei: Well, we're all pretty familiar with the litany of problems in health care, but let me give you an example of a renowned health care organization that has embraced the concept of... View Details
Keywords: by Deborah Blagg; Service
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607064 Ascent Media Group (B) Harvard Business School Supplement 607-080 Supplements the (A) case. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607080 View Details
Keywords: Martha Lagace
  • 25 Jul 2017
  • First Look

First Look at New Research and Ideas: July 25, 2017

different types of seats are filled) on distributional objectives is comparable to the effect of adjusting reserve sizes. Either lowering the precedence order positions of reserve seats at a school or increasing the number of reserve... View Details
Keywords: Carmen Nobel
  • 22 Mar 2011
  • First Look

First Look: March 22

Publisher's Link: http://www.jchs.harvard.edu/publications/MF10-16.pdf Unable to Resist Temptation: How Self-control Depletion Promotes Unethical Behavior Authors:F., M. Schweitzer Gino, N. Mead, and D. Ariely Publication:Organizational... View Details
Keywords: Sean Silverthorne
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

millions of customers are able to track how marketing investments affect individual customer's behavior. Every aspect of behavior is being monitored—a customer's first encounter with the firm, the initial and subsequent purchases, and the... View Details
Keywords: by Sean Silverthorne
  • 31 Jan 2011
  • Research & Ideas

Taking the Fear out of Diversity Policies

amount of anxiety for people," says Lakshmi Ramarajan, an assistant professor of organizational behavior at Harvard Business School. "A lot of times the context of the conversation is around diversity as a problem—isolation,... View Details
Keywords: by Carmen Nobel
  • 18 Jun 2012
  • Research & Ideas

Better by the Bunch: Evaluating Job Candidates in Groups

produced one of the most exciting papers that I have worked on." The idea for the paper grew from a conundrum that Bohnet faced when she became faculty director of the Kennedy School's Women and Public Policy Program (WAPPP). Although she'd built a career on using... View Details
Keywords: by Maggie Starvish
  • 03 Nov 2009
  • First Look

First Look: Nov. 3

ethicality of the perpetrator of an unethical action. Our studies show that people judge behavior as more unethical when (1) identifiable versus unidentifiable victims are involved and (2) the behavior leads... View Details
Keywords: Martha Lagace
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

producer, Canada would have a long-term advantage because of its history of high-quality grain production. Further, he believed that SWP, with its deep farmer relationships and state-of-the-art infrastructure, was ideally positioned to... View Details
Keywords: Martha Lagace
  • 26 Mar 2013
  • First Look

First Look: March 26

ones. Findings: Our key counterintuitive finding is that Japanese and American founders of entrepreneurial firms are more similar than is often suggested. We first find that in both Japan and the U.S., achievement motivation is positively... View Details
Keywords: Sean Silverthorne
  • 22 Jul 2014
  • First Look

First Look: July 22

U.S. firms and foreign firms from strong rule of law countries show a positive association between restatement frequency and internal control weaknesses. Firms from weak rule of law countries show no significant association. We interpret... View Details
Keywords: Sean Silverthorne

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