Show Results For
-
All HBS Web
(4,630)
- Faculty Publications (665)
Show Results For
-
All HBS Web
(4,630)
- Faculty Publications (665)
- Research Summary
Performance Pricing and Business Strategy
- Research Summary
Personal Data in Marketing
- Forthcoming
- Article
Preference Externality Estimators: A Comparison of Border Approaches and IVs
- Research Summary
Product Policy and Pricing
- Research Summary
Public Policy and Markets
- Forthcoming
- Article
Regulatory Incentives for Innovation: The FDA's Breakthrough Therapy Designation
- Forthcoming
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
- Research Summary
Research
- Research Summary
Research Questions
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- Research Summary
Research Summary
- Research Summary
Research Thrust
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
- Research Summary
Seeing Thought
- Research Summary
Selection and Market Reallocation: Productivity Gains from Multinational Production
- Forthcoming
- Article
Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile
- Research Summary
Social Marketing and Cause Marketing
- Research Summary
Strategy and Technology
Professor Yoffie’s research examines different aspects of strategy and technology. His most recent research has focused on three areas. The first research topic looks at the dynamics of cooperation and competition among “complements.” In a number of articles and... View Details
- Research Summary
The Architecture of the Integrated Organization
- Research Summary
The Baby Business: How Markets are Changing the Future of Birth
- Research Summary
The Commercialization of Internet Infrastructure
Why did commercial Internet service initially develop in some geographical areas and not others? What determines the success of businesses? What determines the value of Internet services? The research stream developed the first analysis of the Internet access... View Details