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Show Results For
-
All HBS Web
(3,901)
- People (1)
- News (495)
- Research (2,975)
- Events (20)
- Multimedia (12)
- Faculty Publications (1,940)
- December 1993 (Revised August 1998)
- Case
Bitter Competition: The Holland Sweetener Company versus NutraSweet (A)
The NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case...
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Keywords:
Patents;
Competitive Strategy;
Food and Beverage Industry;
Canada;
Japan;
United States;
Europe
Brandenburger, Adam M., and Julia Kou. "Bitter Competition: The Holland Sweetener Company versus NutraSweet (A)." Harvard Business School Case 794-079, December 1993. (Revised August 1998.)
- November 2017
- Teaching Note
Amazon.com, 2016
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 716-402.
On January 28, 2016, Amazon announced record 2015 operating profits of $2.2 billion on $107 billion of sales, and the markets responded with cautious optimism. For years, founder and CEO Jeffrey Bezos had prioritized growth and...
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Keywords:
Strategic Analysis;
Retail;
E-commerce;
Amazon;
Amazon.com;
AmazonFresh;
Jeff Bezos;
Cloud Computing;
Marketplaces;
Streaming;
E-reader Market;
Digital Media;
Mobile App;
Online Retail;
Shipping;
Database;
Tablet;
Kindle;
Kindle Fire;
Smartphone;
Delivery;
Market Platforms;
Two-Sided Platforms;
Competition;
Internet;
Corporate Strategy;
Online Advertising;
Business Growth and Maturation;
Business Model;
Business Organization;
For-Profit Firms;
Film Entertainment;
Games, Gaming, and Gambling;
Music Entertainment;
Television Entertainment;
Profit;
Revenue;
Global Strategy;
Multinational Firms and Management;
Taxation;
Business History;
Human Resources;
Resignation and Termination;
Books;
Human Capital;
Working Conditions;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Growth Management;
Management Practices and Processes;
Industry Growth;
Industry Structures;
Media;
Distribution;
Distribution Channels;
Order Taking and Fulfillment;
Infrastructure;
Logistics;
Product Development;
Supply Chain;
Supply Chain Management;
Organizational Culture;
Public Ownership;
Work-Life Balance;
Problems and Challenges;
Labor and Management Relations;
Strategy;
Adaptation;
Business Strategy;
Competitive Strategy;
Diversification;
Expansion;
Integration;
Horizontal Integration;
Vertical Integration;
Hardware;
Information Technology;
Mobile Technology;
Online Technology;
Technology Networks;
Technology Platform;
Web;
Web Sites;
Price;
Software;
Marketing;
Marketing Strategy;
Working Capital;
Customer Focus and Relationships;
Customer Value and Value Chain;
Retail Industry;
Advertising Industry;
Distribution Industry;
Electronics Industry;
Entertainment and Recreation Industry;
Information Technology Industry;
Manufacturing Industry;
Motion Pictures and Video Industry;
Music Industry;
Publishing Industry;
Shipping Industry;
Technology Industry;
Video Game Industry;
Web Services Industry;
United States;
Washington (state, US);
Seattle
- May 2013
- Case
Launching Krispy Natural: Cracking the Product Management Code
By: Frank V. Cespedes and Heather Beckham
Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete...
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Keywords:
Analytics and Data Science;
Competition;
Organizational Culture;
Management Teams;
Brands and Branding;
Expansion;
Marketing Strategy;
Product Launch;
Acquisition;
Food and Beverage Industry;
Ohio;
United States
Cespedes, Frank V., and Heather Beckham. "Launching Krispy Natural: Cracking the Product Management Code." Harvard Business School Brief Case 913-574, May 2013.
- May 2022
- Case
Maestro Pizza: Coming in Hot!
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro Pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of...
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Keywords:
Competitive Strategy;
Competitive Advantage;
Competition;
Market Entry and Exit;
Emerging Markets;
Business Startups;
Corporate Entrepreneurship;
Product Positioning;
Disruption;
Disruptive Innovation;
Advertising;
Advertising Campaigns;
Social Media;
Forecasting and Prediction;
Crisis Management;
Growth and Development Strategy;
Brands and Branding;
Product Development;
Production;
Service Delivery;
Business Growth and Maturation;
Financial Statements;
Cost Management;
Analysis;
Quality;
Performance Consistency;
Customer Satisfaction;
Profit;
Family Ownership;
Food and Beverage Industry;
Middle East;
Saudi Arabia
Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza: Coming in Hot!" Harvard Business School Case 722-399, May 2022.
- August 2009
- Case
Global Wine War 2009: New World versus Old
The case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high-priced market segments. The case allows analysis of...
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Keywords:
Trade;
Global Strategy;
Governing Rules, Regulations, and Reforms;
Consumer Behavior;
Market Entry and Exit;
Competition;
Food and Beverage Industry
Bartlett, Christopher A. "Global Wine War 2009: New World versus Old." Harvard Business School Case 910-405, August 2009.
- August 2023
- Case
BYD, China, and Global Electric Vehicle Rivalry
By: Cynthia A. Montgomery and Max Hancock
In 2023, BYD, a Chinese electric vehicle (EV) maker, surpassed Tesla to become the world's best-selling EV brand. BYD began selling mobile phone batteries in 1995, acquired a license to sell vehicles in 2002, and spent two decades building its EV brand, growing its...
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- August 1984 (Revised October 1994)
- Case
Suave
By: Mark S. Albion
Promotes discussion on advertising budgeting and media mix decisions in the shampoo market for low-priced, high-volume Suave. Provides various types of market research into consumer behavior and the competition context. The importance of retailers and shelf space is...
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- October 2015
- Teaching Note
Molycorp: Financing the Production of Rare Earth Minerals (A)
By: Benjamin C. Esty and E. Scott Mayfield
Molycorp, the western hemisphere's only producer of rare earth minerals, was in the middle of a $1 billion capital expenditure project in its effort to become a vertically integrated supplier of rare earth minerals, oxides, and metals. Yet it had just reported lower...
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Keywords:
Convertible Debt;
Uncertainty;
Competition;
Startup;
China;
Supply & Demand;
Growth;
Rare Earth Minerals;
Discounted Cash Flows;
Mining;
Payoff Diagrams;
Option Pricing;
Capital Budgeting;
Capital Structure;
Cash Flow;
Financial Strategy;
Market Entry and Exit;
Vertical Integration;
Valuation;
Metals and Minerals;
Mining Industry;
Industrial Products Industry;
Canada;
California
- September 2021 (Revised October 2021)
- Case
Tesla's Uncertain Fate as EV Race Accelerates
By: David Collis and Haisley Wert
By September 2021, Tesla had a staggering market cap of $755 billion. As the leader of the automobile industry, Tesla’s worth surpassed that of the six largest runner-ups combined, including Toyota, Volkswagen, BYD, Daimler, Great Wall Motors, and General Motors. As...
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Keywords:
Electric Vehicles;
Strategy;
Corporate Strategy;
Valuation;
Competitive Advantage;
Value Creation;
Auto Industry
Collis, David, and Haisley Wert. "Tesla's Uncertain Fate as EV Race Accelerates." Harvard Business School Case 722-368, September 2021. (Revised October 2021.)
- March 2015 (Revised December 2016)
- Case
American Well: The DTC Decision
By: Elie Ofek and Natalie Kindred
In late 2013, telehealth company American Well, which developed a digital platform that allowed patients to conduct online medical consultations with physicians, is considering pursuing a direct-to-consumer (DTC) strategy. Founded in 2006, American Well had, to date,...
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Keywords:
Health Care;
Telehealth;
Telemedicine;
American Well;
Schoenberg;
Boston;
Israel;
Technology;
Online Care;
Direct-to-consumer;
DTC;
Health Insurance;
Affordable Care Act;
Health Care Reform;
Accountable Care Organizations;
Technology Change;
Innovation & Entrepreneurship;
Digital Marketing;
Strategy;
Competition;
Information Technology;
Marketing;
Technological Innovation;
Technology Adoption;
Entrepreneurship;
Marketing Strategy;
Health Industry;
Technology Industry;
Boston;
Massachusetts;
United States;
Israel
Ofek, Elie, and Natalie Kindred. "American Well: The DTC Decision." Harvard Business School Case 515-032, March 2015. (Revised December 2016.)
- 04 Apr 2016
- HBS Seminar
Ariel Stern, Harvard Business School
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
Domingo, managing director of O&V Associates, said established Latin American companies face a situation in which their markets are no longer protected by national interests and suddenly face competition...
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Keywords:
by Julie Jette
- 11 Jan 2021
- Working Paper Summaries
The Political Effects of Immigration: Culture or Economics?
Keywords:
by Alberto Alesina and Marco Tabellini
- April 2022
- Case
NIO: A Chinese EV Company's Global Strategy
By: William C. Kirby, Shu Lin and Noah B. Truwit
Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium “smart” EVs. Its mission was to “shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise. At NIO Day 2021,...
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Keywords:
Electric Vehicles;
Expansion;
Technological Innovation;
Market Entry and Exit;
Competitive Strategy;
Consumer Behavior;
Green Technology;
Auto Industry;
China;
Europe;
Norway
Kirby, William C., Shu Lin, and Noah B. Truwit. "NIO: A Chinese EV Company's Global Strategy." Harvard Business School Case 322-106, April 2022.
- April 2007 (Revised June 2008)
- Background Note
AmorePacific
By: Elie Ofek and Kerry Herman
Describes the dominant firm in the Korean cosmetics market up to the mid-2000s. Gives background on AmorePacific's historical evolution, its current brands, and the competition it faces from local and international players. Also provides information on the market...
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Keywords:
History;
Competition;
Distribution Channels;
Brands and Branding;
Beauty and Cosmetics Industry;
South Korea
Ofek, Elie, and Kerry Herman. "AmorePacific." Harvard Business School Background Note 507-070, April 2007. (Revised June 2008.)
- 12 Feb 2007
- Lessons from the Classroom
‘UpTick’ Brings Wall Street Pressure to Students
In a Harvard Business School classroom, students in the Dynamic Markets class may have one minute to make a decision in a pressure cooker one called "the most stress I've experienced in ten years." It's margin call time in a...
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- June 1995 (Revised February 1997)
- Case
Ready-to-Eat Breakfast Cereal Industry in 1994 (A), The
Ready-to-eat breakfast cereal has historically been a stable and highly profitable industry, dominated by the Big Three of Kellogg, General Mills, and Kraft General Foods (Post). In 1994, private label cereals are making significant market share gains, and promotional...
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Corts, Kenneth S. "Ready-to-Eat Breakfast Cereal Industry in 1994 (A), The." Harvard Business School Case 795-191, June 1995. (Revised February 1997.)
- November 2023
- Case
Apple Inc. in 2023
By: David B. Yoffie and Sarah von Bargen
Under CEO Tim Cook, Apple became the first trillion dollar market cap company, the first two trillion dollar company, and the first three trillion dollar company. Since the COVID pandemic, Apple gained over 20% of the world smartphone market and 50% of the U.S. market,...
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Keywords:
Competitive Advantage;
Product Positioning;
Emerging Markets;
Competitive Strategy;
Technological Innovation;
Revenue;
Technology Industry
Yoffie, David B., and Sarah von Bargen. "Apple Inc. in 2023." Harvard Business School Case 724-419, November 2023.
- October 2019 (Revised October 2019)
- Case
Epic Games
By: Andy Wu and Christopher Zhang
Epic Games entered a stagnant market with its PC-games digital storefront in 2018, in the context of incumbent competitors such as Steam, its meteoric rise via Fortnite, and imminent industry shifts in gaming distribution. On the surface, Epic Games Store’s competitive...
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Keywords:
Industry Analysis;
Video Games;
Platforms;
Comparative Advantage;
Growth Strategy;
Innovation Focused Strategy;
Pricing Strategy;
Strategy;
Competition;
Growth and Development Strategy;
Innovation Strategy;
Games, Gaming, and Gambling;
Digital Platforms;
Technology Industry
Wu, Andy, and Christopher Zhang. "Epic Games." Harvard Business School Case 720-380, October 2019. (Revised October 2019.)
- Mar 2012
- Article
Shattering the Myths About U.S. Trade Policy
A free and fair global trading system can result in economic win-wins. Open borders allow companies to grow in foreign markets and, simultaneously, ensure that businesses remain competitive at home. That’s...
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