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All HBS Web
(3,954)
- Faculty Publications (1,298)
- June 2011 (Revised March 2013)
- Case
Wal-Mart Update, 2011
By: David B. Yoffie and Renee Kim
In 2011, Wal-Mart was the world's largest company with $420 billion in sales and operations in 14 countries. Yet it found itself searching for the right growth strategy moving forward. U.S. same-store sales had declined for eight consecutive quarters and Wal-Mart was...
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Keywords:
Corporate Strategy;
Business Growth and Maturation;
Growth and Development Strategy;
Competitive Strategy;
Global Range;
Business Strategy;
Retail Industry
Yoffie, David B., and Renee Kim. "Wal-Mart Update, 2011." Harvard Business School Case 711-546, June 2011. (Revised March 2013.)
- June 2011
- Teaching Note
Cola Wars Continue: Coke and Pepsi in 2010 (TN)
By: David B. Yoffie
Teaching Note for 711462.
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- June 2011 (Revised August 2011)
- Case
Colgate-Palmolive: Staying Ahead in Oral Care
By: Rebecca M. Henderson and Ryan Johnson
In 2011, Colgate-Palmolive (Colgate) was the global leader in oral care, with a dominant market share lead in toothpaste and a growing presence in toothbrushes and mouthwash. However, the firm faced stiff competition with perennial rivals P&G increasing their focus on...
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Keywords:
Innovation Strategy;
Brands and Branding;
Product Positioning;
Distribution Channels;
Relationships;
Competition;
Competitive Advantage;
Customization and Personalization;
Health Industry
Henderson, Rebecca M., and Ryan Johnson. "Colgate-Palmolive: Staying Ahead in Oral Care." Harvard Business School Case 311-120, June 2011. (Revised August 2011.)
- June 2011 (Revised November 2014)
- Case
Vehbi Koç and the Making of Turkey's Largest Business Group
By: Asli M. Colpan and Geoffrey Jones
The case describes the creation of Turkey's largest business group by Vehbi Koç. The foundation of this group in the interwar years, and its subsequent diversification into many industries, including automobiles, household goods, and services, is analysed. The case...
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Keywords:
Emerging Markets;
Entrepreneurship;
Globalization;
Organizational Structure;
Diversification;
Manufacturing Industry;
Turkey
Colpan, Asli M., and Geoffrey Jones. "Vehbi Koç and the Making of Turkey's Largest Business Group." Harvard Business School Case 811-081, June 2011. (Revised November 2014.)
- 2011
- Book
Accelerating Energy Innovation: Insights from Multiple Sectors
By: Rebecca Henderson and Richard G. Newell
Accelerating energy innovation could be an important part of an effective response to the threat of climate change. Written by a stellar group of experts in the field, this book complements existing research on the subject with an exploration of the role that public...
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Keywords:
Energy Sources;
Innovation and Invention;
Climate Change;
Policy;
Competition;
Demand and Consumers;
Finance;
Energy Industry
Henderson, Rebecca, and Richard G. Newell, eds. Accelerating Energy Innovation: Insights from Multiple Sectors. National Bureau of Economic Research Conference Report. University of Chicago Press, 2011.
- May 2011 (Revised January 2013)
- Case
Nike Football: World Cup 2010 South Africa
By: Elie Ofek and Ryan Johnson
Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1...
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Keywords:
Digital Marketing;
Business Divisions;
Communication;
Brands and Branding;
Marketing Channels;
Marketing Communications;
Marketing Strategy;
Product Launch;
Planning;
Competition;
Apparel and Accessories Industry;
South Africa
Ofek, Elie, and Ryan Johnson. "Nike Football: World Cup 2010 South Africa." Harvard Business School Case 511-060, May 2011. (Revised January 2013.)
- May 2011
- Teaching Note
The Dutch Flower Cluster (TN)
By: Jorge Ramirez-Vallejo and Michael E. Porter
Teaching Note for 711507.
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Keywords:
Customer Value and Value Chain;
Auctions;
Industry Clusters;
Competition;
Plant-Based Agribusiness;
Netherlands;
China;
Colombia;
Ecuador;
Kenya
Ramirez-Vallejo, Jorge, and Michael E. Porter. "The Dutch Flower Cluster (TN)." Harvard Business School Teaching Note 711-534, May 2011.
- May 2011 (Revised May 2011)
- Case
Nokia: The Burning Platform
By: Juan Alcacer, Tarun Khanna and Mary Furey
Overview on the state of Nokia since the “Emerging Nokia?” case was written.
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Keywords:
Business Strategy;
Corporate Strategy;
Competitive Advantage;
Marketing Strategy;
Emerging Markets;
Network Effects;
Telecommunications Industry;
Computer Industry
Alcacer, Juan, Tarun Khanna, and Mary Furey. "Nokia: The Burning Platform." Harvard Business School Case 711-514, May 2011. (Revised May 2011.)
- May 2011
- Article
Underdog Branding: Why Underdogs Win in Recessions
By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in...
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Keywords:
Marketing;
Brand Building;
Brand Management;
Brand Positioning;
Competitive Positioning;
Brands and Branding;
Economics;
Marketing Communications;
Marketing Strategy;
Advertising Campaigns;
Advertising Industry;
Apparel and Accessories Industry;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Fashion Industry;
Food and Beverage Industry
Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
- April 2011
- Teaching Note
Taylor Fresh Foods (TN)
By: David E. Bell and Mary Louise Shelman
Teaching Note for 509008.
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- April 2011
- Case
Designs by Kate: The Power of Direct Sales
By: John A. Deighton and Sarah Abbott
The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the...
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Keywords:
Direct Sales;
Consumer Marketing;
Marketing Management;
Personal Selling;
Sales Compensation;
Sales Organization;
Motivation and Incentives;
Marketing Strategy;
Salesforce Management;
Performance;
Compensation and Benefits;
Apparel and Accessories Industry
Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales." Harvard Business School Brief Case 114-284, April 2011.
- April 2011
- Case
Samsung and Google TV
By: Ramon Casadesus-Masanell, Prithvi Raj and Crystal Jean Marrie
This case describes Samsung's decision on how to pursue the growing market opportunity for internet-connected televisions, which enable consumers to access a range of web-based content including basic information (e.g. stock quotes, weather, news headlines, RSS feeds,...
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- April 2011 (Revised July 2014)
- Case
Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication
By: Boris Groysberg and Michael Slind
Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee...
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Keywords:
Communication Strategy;
Interpersonal Communication;
Employee Relationship Management;
Innovation and Management;
Leading Change;
Management Practices and Processes;
Organizational Change and Adaptation;
Organizational Culture;
Corporate Strategy;
India
Groysberg, Boris, and Michael Slind. "Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication." Harvard Business School Case 411-077, April 2011. (Revised July 2014.)
- April 2011 (Revised May 2011)
- Class Lecture
Winning in Emerging Markets (FSS)
By: Krishna G. Palepu and Tarun Khanna
- March 2011 (Revised March 2012)
- Case
Fraunhofer: Innovation in Germany
By: Diego A. Comin, J. Gunnar Trumbull and Kerry Yang
Fraunhofer is one of the largest applied research organizations in the world. With 17,000 employees and a 1.6 billion euros budget, Fraunhofer has 60 institutes in Germany that cover most fields of science. The case examines the consequences that Fraunhofer has for the...
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Keywords:
Economy;
Entrepreneurship;
Financial Markets;
Government and Politics;
Labor;
Markets;
Outcome or Result;
Research and Development;
Competitive Strategy;
Germany
Comin, Diego A., J. Gunnar Trumbull, and Kerry Yang. "Fraunhofer: Innovation in Germany." Harvard Business School Case 711-022, March 2011. (Revised March 2012.)
- March 2011 (Revised November 2013)
- Case
The Dutch Flower Cluster
By: Michael E. Porter, Jorge Ramirez-Vallejo and Fred van Eenennaam
Describes the Dutch Flower cluster, or the group of interconnected growers, suppliers, service providers, and flower-related institutions located in The Netherlands. Examines the role of the FloraHolland auction in the value chain. Also describes the flower clusters in...
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Keywords:
Globalization;
Auctions;
Industry Clusters;
Competition;
Competitive Advantage;
Agriculture and Agribusiness Industry;
Netherlands
Porter, Michael E., Jorge Ramirez-Vallejo, and Fred van Eenennaam. "The Dutch Flower Cluster." Harvard Business School Case 711-507, March 2011. (Revised November 2013.)
- March 2011
- Module Note
Varieties of Capitalism
This module, part of the second year HBS course MITI, introduces a political economy approach to analyzing national economic strategies, with a primary focus on German economic policy.
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Keywords:
Economy;
Markets;
Curriculum and Courses;
Policy;
Competitive Advantage;
Goals and Objectives;
Geographic Location;
Strategy;
Germany
Trumbull, J. Gunnar. "Varieties of Capitalism." Harvard Business School Module Note 711-096, March 2011.
- March 2011 (Revised August 2012)
- Case
Groupon
By: Sunil Gupta, Ray Weaver and Dharmishta Rood
On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share...
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Keywords:
Budgets and Budgeting;
Customers;
Entrepreneurship;
Growth and Development;
Marketing Channels;
Competitive Strategy;
Value Creation
Gupta, Sunil, Ray Weaver, and Dharmishta Rood. "Groupon." Harvard Business School Case 511-094, March 2011. (Revised August 2012.)
- March 2011
- Module Note
Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay
By: David J. Collis
This note is designed to provide strategists with tools to perform two critical customer-related analyses: determining willingness to pay — the estimation of how much a given customer would be willing to pay for a particular product or service; and demand estimation —...
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Keywords:
Price;
Demand and Consumers;
Competitive Advantage;
Management Analysis, Tools, and Techniques;
Market Participation;
Segmentation
Collis, David J. "Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay." Harvard Business School Module Note 711-495, March 2011.
- March 2011 (Revised February 2014)
- Case
Cree, Inc.: Which Bright Future?
By: David J. Collis, Mary Furey and Matthew Shaffer
After its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to...
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Keywords:
Cree;
LEDs;
Lighting Market;
Clean Tech;
Energy Policy;
Semiconductors;
North Carolina;
Business Growth and Maturation;
Forecasting and Prediction;
Innovation and Management;
Decision Choices and Conditions;
Market Entry and Exit;
Competitive Strategy;
Corporate Strategy;
Technology Adoption;
Electronics Industry;
Green Technology Industry;
Manufacturing Industry;
United States;
North Carolina;
Raleigh
Collis, David J., Mary Furey, and Matthew Shaffer. "Cree, Inc.: Which Bright Future?" Harvard Business School Case 711-457, March 2011. (Revised February 2014.)