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Show Results For
- All HBS Web
(1,201)
- People (1)
- News (372)
- Research (646)
- Events (4)
- Multimedia (22)
- Faculty Publications (338)
- 01 Dec 1996
- News
Organizations and Markets: A Challenging View of the World
human brain is defective," says Jensen, whose life's work has reached out beyond his research in economics, finance, and accounting to include psychology, sociology, neuroscience, and history. Jensen explains that upsetting information triggers the amygdala, the View Details
Keywords: Susan Young
- 19 May 2011
- Research & Ideas
Empathy: The Brand Equity of Retail
There's a famous line from the movie The Godfather, which is often repeated in corporate settings: "This is business, not personal." Ironically, though, that statement is actually bad business advice. During the Consortium for Operational Excellence in Retailing (COER)... View Details
- March 2012
- Article
The New Science of Viral Ads
By: Thales Teixeira
It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details
Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment
Teixeira, Thales. "The New Science of Viral Ads." Harvard Business Review 90, no. 3 (March 2012): 25–27.
- 02 Dec 2014
- Blog Post
Building a Consumer-Centric Strategy: Highlights from the Marketing & CPG Club’s Conference
for female athletes around the world. Students learned how marketers are dealing with shrinking budgets and measuring the ROI of their marketing mix on the panel “A Marketer’s Reality: Building Brands on a Budget” and how to resonate on an View Details
- Web
Introduction - The Product - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
breakfast cereals. In the industrial photograph collection, business school students could study techniques of commercial photographers who exploited the dual nature of the medium: photographic realism (or the illusion of it) within a highly theatrical context meant to... View Details
- 20 Aug 2009
- Working Paper Summaries
A Decision-Making Perspective to Negotiation: A Review of the Past and a Look into the Future
Keywords: by Chia-Jung Tsay & Max H. Bazerman
- 27 Mar 2019
- News
Fulfilling Their Promise
they might develop character, leadership skills, and self-confidence, Schooner finds she’s grown personally as well. Her leadership qualities were obvious, having used her business acumen to build a financially stable organization, but she didn’t have View Details
- 15 Sep 2015
- News
Easing the Costs of Saving a Child
ask: ‘If your organization was to suddenly disappear, would the world shed a tear?’ I always liked her thought-provoking metaphor.” Honing Pathways’ mission is an ever work in progress. Taylor and his team recognize that emotional support... View Details
Keywords: Jill Radsken
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
emotions of viewers. "To make this analysis even more useful, we need to get a measure of the enjoyment or the feeling a person is experiencing while watching a commercial—and we want that to be as unobtrusive as the eye tracker, at... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
electronic commerce than in the B2B segment, since industry standards for characterizing color and fabric are more familiar forms of communication for business partners than for individual consumers. Compounding the difficulty in characterizing the product is the... View Details
- June 2010 (Revised September 2012)
- Teaching Note
Patient Flow at Brigham and Women's Hospital (TN) (A) and (B)
By: Anita L. Tucker
Teaching Note for 608171 and 608172. View Details
- 2009
- Working Paper
A Decision-making Perspective to Negotiation: A Review of the Past and a Look into the Future
By: Chia-Jung Tsay and Max H. Bazerman
Through the decision-analytic approach to negotiations, the past quarter century has seen the development of a better dialog between the descriptive and the prescriptive, as well as a burgeoning interest in the field for both academics and practitioners. Researchers... View Details
Tsay, Chia-Jung, and Max H. Bazerman. "A Decision-making Perspective to Negotiation: A Review of the Past and a Look into the Future." Harvard Business School Working Paper, No. 10-002, July 2009.
- Web
Success Academy Charter Schools | Information Technology
vibrant and emotional way.” The multimedia components of the case make the students more invested in the issues because they really get a sense of who the people are and what they are trying to do. Robin Greenwood , George Gund Professor... View Details
- 05 Jul 2011
- News
Driving Innovation
today,” Stewart said. Putting her clairvoyance to work, with smartphones now outshipping PCs, Stewart predicted in the article that mobile-optimized Web sites will be the next frontier for consumer marketers who are looking to advance on the competition. “There's the... View Details
- 10 AM – 11 AM EDT, 22 Oct 2015
- Webinars: Trending@HBS
Collective Impact: An Innovative Approach to Improving Public Education
In this webinar, Professor Grossman will describe an innovative approach to improving public education Collective Impact and how you can get involved to help transform public education in the communities you care about. View Details
- 01 Feb 2002
- News
HBS Press Books in Brief
The authors draw lessons from the experience of financial intermediaries and illustrate these lessons through a variety of fascinating case studies. In Primal Leadership: Realizing the Power of Emotional Intelligence, by Daniel Goleman,... View Details
- 09 Oct 2001
- Research & Ideas
Five Questions for Paul Lawrence and Nitin Nohria
seemed obvious. Q: Customers are ruled by these four drives, just like everyone else. So what product, or product strategy, is needed to attract the four-drive customer? A: Those who study brands have found that great brands are based on a strong View Details
Keywords: by Sean Silverthorne
- 08 May 2022
- Blog Post
The Territory of Motherhood: A Reflection in Honor of Mother’s Day
I was anticipating how helpful this community of moms would be to ease the logistical challenges of an early, quick delivery without family in town, I greatly underestimated how important their emotional support and friendships would be... View Details
- 01 Jun 2001
- News
Reunions Offer Job Search, Career Assistance
emotional components. “This pep talk portion of the presentation can be particularly useful for those in a time of transition,” says Gardella. “Bob gave us a chance to share personal experiences,” notes 5th Reunion attendee Thierry R.... View Details
- Article
How to Avoid Executive Stress
By: Thomas J. DeLong
When teaching various groups of executives, the author relates the story of a man addicted to prescription drugs and his brother who is addicted to achievement. Each group relates to these two professionally successful men and sees that they live largely on the edge of... View Details