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Show Results For
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All HBS Web
(896)
- People (2)
- News (118)
- Research (665)
- Events (8)
- Multimedia (1)
- Faculty Publications (266)
- 01 Jun 2004
- News
Books
documents the development of scholarship devoted to marketing, consumer behavior, and industrial psychology, academic disciplines that have helped to spread American-style capitalism into every corner of the globe. — Deborah E. Blagg...
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- 10 Sep 2024
- Blog Post
Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)
the wider consumer goods industry. I was attracted to product management by the broad range of creative and strategic activities. I felt that product design and pricing were important determinants of success. It was a function that...
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All Industries
- 10 Sep 2024
- Blog Post
Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)
like product attributes, pricing, and distribution. My vision of the future changed to product management in the wider consumer goods industry. I was attracted to product management by the broad range of creative and strategic activities....
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- 30 Jan 2018
- First Look
January 30, 2018
sales for the retailer. We refer to this phenomenon as the value of concealment. A negative value of concealment is possible and represents the event that rationally acting consumers respond to the additional uncertainty by purchasing...
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Sean Silverthorne
- 03 Nov 2009
- First Look
First Look: Nov. 3
self-report of the licensee. The self-reporting aspect of the environment gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice...
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Martha Lagace
- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
manager faced decisions that could have derailed the performer's career. A new case by Associate Professor Anita Elberse examines the strategic marketing choices that instead created a global brand. Why Leaders Lose Their Way (21,651)...
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by Staff
- 01 Apr 2000
- News
Getting the Message
for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees, describing the Internet as a multidimensional "total...
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Susan Young
- 01 Jun 2017
- News
The Exchange: Venture Forth
Other VCs have a reputation for being quicker on the trigger. Think about what aligns with your interests. PG: There’s a greater menu of choices today than there would have been 15 or 20 years ago. Be informed. Twenty-five years ago it...
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April White
- 01 Sep 2014
- News
Alumni and Faculty Books for September 2014
Alumni Books Coffee Can Investing: A Better Idea Than Mutual Funds in an IRA or 401(k) by Terry Allen (MBA 1963) Fuller Mountain Press This book describes exactly what to do to maximize returns for those who want to bet on the stock market. It also suggests alternative...
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- Web
3 Technologies that Will Change the World in the Next Decade - Course Catalog
What commercial opportunities and risks will they create for business leaders? What ethical choices will they force business leaders to confront? In November 2022, the introduction of ChatGPT brought the potential and power of Generative...
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- 01 Dec 2013
- News
14 for '14
consumer data, expect social platforms to grab media dollars from TV budgets and to drive e-commerce sales. Facebook continues to grow but look for Google to get more aggressive by leveraging YouTube and Google+." —Walter Delph (MBA...
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- 18 Nov 2014
- First Look
First Look: November 18
subsequent growth into a diversified group. Download working paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2520237 Optimal Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee,...
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Sean Silverthorne
- 01 Mar 2011
- First Look
First Look: March 1
asymmetric equilibrium where only one retailer elects to operate an online arm but earns lower profits than its bricks-only rival. We also characterize equilibria where firms open an online channel, even though consumers only use it for...
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Sean Silverthorne
- 07 Aug 2009
- What Do You Think?
Why Can’t Americans Get Health Care Right?
"consumer choice and honest competition are usually achieved without a public provider. We don't need government-run grocery stores or government-run gas stations to ensure that Americans can buy food and fuel at reasonable...
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- 25 Sep 2018
- First Look
New Research and Ideas, September 25, 2018
from Medical Device Recalls By: Ball, George P., Jeffrey T. Macher, and Ariel Dora Stern Abstract—When innovations are successfully commercialized into new products, they can create value for both consumers and firms. When products...
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Dina Gerdeman
- 27 Jun 2005
- Research & Ideas
The Potential Downside of Win-Win
restaurant A and movie D and have a wonderful evening. Both enjoy the activity they care more about, making both happier than they would have been if they compromised. On the societal level, while one restaurant won and others lost, and one movie studio won and others...
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by Max H. Bazerman
- 01 Jun 2023
- News
The Exchange: The Tech Leader’s Tightrope
Leadership and Corporate Accountability (LCA),” recalls McGee. They ultimately decided to focus on Apple, because of the company’s emphasis on consumer privacy, and their 2016 case, “Apple: Privacy vs. Safety,” addressed the federal...
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- 15 Jun 2021
- News
Case Study: Inside Story
partners who demonstrate that they can move quickly and help Saga learn, while also experimenting with digital D2C marketing that can be rapidly iterated. —Chad Laurans (MBA 2006), CEO and cofounder of SimpliSafe Yes and Yes Word of mouth is everything for a View Details
- Web
The Softer Side of Business at HBS - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering...
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- 21 Dec 2010
- First Look
First Look: December 21
evidence on major trends in consumption, savings, and borrowing. Examining consumer decisions, changes in regulation, and business practices, we identify four major themes that characterize the sector: (1) innovation that increased the...
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