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    Leonard A. Schlesinger

    Leonard A. Schlesinger is Baker Foundation Professor at the Harvard Business School where he serves as Chair of the School’s Practice based faculty and faculty Chair of the MBA Field Global Immersion program. He has served as a member of the HBS faculty from 1978 to... View Details

    • January 2010 (Revised March 2010)
    • Case

    Transforming ASUSTeK: Breaking from the Past

    By: Willy C. Shih, Ho Howard Yu and Hung-Chang Chiu
    What happens when an original design manufacturer (ODM) firm tries to transform itself into a branded goods seller? The case traces the evolution of ASUSTeK from a motherboard supplier, to an ODM of desktop and notebook PCs, through its split into three companies that... View Details
    Keywords: Change Management; Transformation; Disruptive Innovation; Brands and Branding; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Computer Industry; Manufacturing Industry; Taiwan
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    • February 2000 (Revised August 2000)
    • Case

    Boston.com

    By: Thomas R. Eisenmann and Jon K Rust
    How aggressively should an incumbent move when developing an online business that threatens its core product? With Internet competitors taking direct aim at the traditional print newspaper business model, the Boston Globe fought back with its own web initiative,... View Details
    Keywords: Corporate Entrepreneurship; Decision Making; Change Management; Internet and the Web; Customer Relationship Management; Competitive Strategy; Publishing Industry; Information Technology Industry; United States
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    • 29 Oct 2014
    • Research & Ideas

    Inventing Products is Less Valuable Than Inventing Ideas

    social network that would allow everyone to share their lives with one another across geographies. "Compared to the value of the global network idea, the value of the actual product of a platform for... View Details
    Keywords: by Michael Blanding; Technology
    • January 1995
    • Case

    Understanding User Needs

    By: Marco Iansiti and Ellen Stein
    Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a... View Details
    Keywords: Customer Satisfaction; Customer Value and Value Chain; Product Development; Mathematical Methods
    Related
    • March 1997
    • Case

    Sensormatic Electronics Corporation-1995

    By: Krishna G. Palepu and James Chang
    Sensormatic is a leading provider of security systems to the retail industry. The company relies on customer financing as a key component of its strategy. The company's growth strategy and accountingis attacked by short-sellers and the financial press. View Details
    Keywords: Analysis; Valuation; Financial Reporting; Financing and Loans; Financial Statements; Business Strategy
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    • 16 Jul 2024
    • Research & Ideas

    Weighing Digital Tradeoffs in Private Equity

    innovation, PE firms are discovering new sources of value creation, new research shows. Moreover, the PE industry itself has become more competitive as the number of PE firms grows, prompting firms to explore a new way of boosting the... View Details
    Keywords: by Michael Blanding; Financial Services
    • January 2023
    • Case

    EKI Energy Services: One Billion Carbon Credits

    By: George Serafeim
    Within nine months from the time of its Initial Public Offering (IPO) in April of 2021, EKI Energy Services (EKI) shares had increased by more than 8,000%. Equally explosive was the growth of the company’s revenues and Earnings Before Interest, Taxes and Depreciation... View Details
    Keywords: Carbon Credits; Carbon Emissions; Growth; Business Analysis; Environmental Sustainability; Corporate Valuation; Climate Change; Accounting; Valuation; Transition; Renewable Energy; Analysis; Product Positioning; India
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    • Profile

    Angela R. Hicks Bowman

    went door to door to sign up customers for a paid subscription service that rated local contractors. Her initial efforts were met with distressing indifference. “I’m very shy,” Hicks said in an Inc. magazine interview.... View Details

      Lauren H. Cohen

      Lauren Cohen is the L.E. Simmons Professor in the Finance & Entrepreneurial Management Units at Harvard Business School and a Research Associate at the National Bureau of Economic Research. He is an Editor of the Review of Financial... View Details

      Keywords: asset management; brokerage; financial services; federal government; investment banking industry; state government

        Alan D. MacCormack

        Alan MacCormack is the MBA Class of 1949 Adjunct Professor of Business Administration at the Harvard Business School, a member of The Digital, Data, and Design (D^3) Institute at Harvard, and a core faculty member... View Details

        Keywords: automotive; communications; computer; e-commerce industry; electronics; high technology; information technology industry; internet; semiconductor; software; telecommunications; venture capital industry
        • February 2022
        • Supplement

        SpartanNash Company: The Amazon Warrants (A)

        By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher
        As of 12/31/21, Amazon held $22 billion of equity and warrants in related companies. In fact, it often requests a free grant of warrants when it enters into a new commercial agreement with a supplier. Over the past 20 years, Amazon has gotten warrants almost 20... View Details
        Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Distribution Industry; Food and Beverage Industry; United States
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        • April 2010 (Revised September 2011)
        • Case

        Supply Chain Partners: Virginia Mason and Owens & Minor (A) (Abridged)

        By: V.G. Narayanan and Lisa Brem
        Owens & Minor (O&M) performed lean inventory services for Virginia Mason (VM) as its Alpha Vendor, but the outdated industry pricing model created perverse incentives and could not capture O&M's costs. Together, O&M and VM created an activity-based pricing model: Total... View Details
        Keywords: Supply Chain Management; Partners and Partnerships; Activity Based Costing and Management; Business Model; Non-Governmental Organizations; Nonprofit Organizations; Motivation and Incentives; Asset Pricing; Cost Accounting; Fair Value Accounting; Medical Devices and Supplies Industry
        Related
        • Research Summary

        Customer-Centricity as a Vehicle for Organic Growth

        By: Ranjay Gulati
        This body of work examines the mechanics of how firms grow profitably in commoditizing markets. Underlying the "customer-centricity" that many firms embrace today is a factor that will determine their success with this effort: enabling collaboration across... View Details
        • 08 Jul 2013
        • Research & Ideas

        Everything Must Go: A Strategy for Store Liquidation

        a different approach in the case of store liquidations," he says. "That's because you can close stores at different times; move inventory between stores; and take different markdowns in different locations. There's also a huge increase in View Details
        Keywords: by Julia Hanna; Retail
        • November 2003 (Revised March 2004)
        • Case

        Drilling South: Petrobras Evaluates Pecom

        By: Mihir A. Desai and Ricardo Reisen de Pinho
        The Brazilian oil company, Petrobras, is evaluating the acquisition of an Argentine oil company, the Perez Companc Group (Pecom). The acquisition would increase Petrobras' oil reserves and expand its interests outside Brazil, a significant step for the largest company... View Details
        Keywords: Mergers and Acquisitions; Forecasting and Prediction; Financial Crisis; Non-Renewable Energy; Cross-Cultural and Cross-Border Issues; Corporate Governance; Risk Management; Emerging Markets; State Ownership; Performance Evaluation; Risk and Uncertainty; Valuation; Energy Industry; Argentina; Brazil
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          Robert S. Kaplan

          Robert S. Kaplan is Senior Fellow and Marvin Bower Professor of Leadership Development, Emeritus at the Harvard Business School. He joined the HBS faculty in 1984 after spending 16 years on the faculty of the business school at Carnegie-Mellon University, where he... View Details

          Keywords: health care; nonprofit industry
          • 23 Dec 2002
          • Research & Ideas

          Partnering and the Balanced Scorecard

          the nature of the organization's business and how the organization intends to succeed and outperform competitors. It articulates the critical elements for a company's growth strategy 5: Objectives for growth in shareholder value Targeted... View Details
          Keywords: by Robert S. Kaplan & David P. Norton
          • November 1999
          • Case

          E.I. du Pont de Nemours and Company (B)

          DuPont must decide whether to launch a new non-GM (genetically modified) soybean that is tolerant to chemical sprays. In the face of rapid introductions of GM products by competitors, DuPont faces the challenge of ensuring the identity preservation of its new product... View Details
          Keywords: Business Model; Customer Value and Value Chain; Genetics; Agriculture and Agribusiness Industry
          Related
          • 26 Jul 2006
          • Research & Ideas

          The Strategic Way to Go to Market

          participants? A: A channel steward is someone who is able to interpret the needs of customers (including latent needs) and construct appropriate channels to address them. It is important to underscore that in so doing, a channel steward... View Details
          Keywords: by Sean Silverthorne