Filter Results
:
(10,791)
Show Results For
-
All HBS Web
(10,791)
- People (21)
- News (2,320)
- Research (6,649)
- Events (50)
- Multimedia (102)
- Faculty Publications (4,534)
Show Results For
-
All HBS Web
(10,791)
- People (21)
- News (2,320)
- Research (6,649)
- Events (50)
- Multimedia (102)
- Faculty Publications (4,534)
- December 2020 (Revised January 2022)
- Supplement
Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (B)
By: Linda A. Hill and Emily Tedards
In 2011, Michael Ku became Pfizer’s Vice President of Global Clinical Supply (GCS) after the company had undergone three large-scale mergers and acquisitions. As Ku and his new leadership team set out to build a proactive, end-to-end, digital and physical clinical...
View Details
Keywords:
Digital Technology;
Customer-centricity;
Innovation;
Customer Focus;
Talent;
Talent Management;
Leadership;
Innovation and Invention;
Transformation;
Organizational Culture;
Customer Focus and Relationships;
Change Management;
Talent and Talent Management;
Supply Chain;
Mission and Purpose
Hill, Linda A., and Emily Tedards. "Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (B)." Harvard Business School Supplement 421-037, December 2020. (Revised January 2022.)
- June 2018 (Revised January 2020)
- Case
Sony
By: Stefan Thomke, Atsushi Osanai and Akiko Kanno
Sony used to be synonymous with "innovation" and "cool products." The case reveals how the company lost its edge and describes the leadership initiatives to restore its former glory. In 2012, Kazuo (Kaz) Hirai becomes CEO and successfully transforms Sony, including a...
View Details
- Fast Answer
How can I find socially responsible private equity or venture capital funds?
conscious" OR "socially responsible" OR "socially friendly" in the Search for: box. Select both the Business Description and Long Business Description boxes. Click on Add Criteria. Add any other criteria and click on View Results. In...
View Details
- August 2006
- Teaching Note
County Department of Public Health: Organizing for Emergency Preparedness and Response (TN)
By: Lynda M. Applegate, Ajay Vinze and Minu Ipe
Teaching Note to 806089.
View Details
- 08 May 2015
- News
Prestige brands can expand their reach—and make their core customers proud
Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased...
View Details
- March 2021 (Revised August 2022)
- Case
Seeding and Selling Asana
By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and...
View Details
Keywords:
SaaS;
Customer Journey;
Business Model;
Business Organization;
Change Management;
Growth and Development Strategy;
Growth Management;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Organizational Change and Adaptation;
Organizational Design;
Organizational Structure;
Digital Platforms;
Internet and the Web;
Technology Industry;
United States
Rayport, Jeffrey F., Susie Ma, and Amram Migdal. "Seeding and Selling Asana." Harvard Business School Case 821-054, March 2021. (Revised August 2022.)
- September–October 2023
- Article
A Rising Tide Lifts All Boats: The Effects of Common Ownership on Corporate Social Responsibility
By: Mark R. DesJardine, Jody Grewal and Kala Viswanathan
Common owners face an incredible investment challenge: managing systematic risk. Because common owners hold shares in multiple firms across an industry, an action (or inaction) by one firm that affects industry peers is felt more severely by common owners than by...
View Details
Keywords:
Common Ownership;
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Institutional Investing;
Corporate Governance;
Risk and Uncertainty;
Investment Return
DesJardine, Mark R., Jody Grewal, and Kala Viswanathan. "A Rising Tide Lifts All Boats: The Effects of Common Ownership on Corporate Social Responsibility." Organization Science 34, no. 5 (September–October 2023): 1716–1735.
- June 2016
- Teaching Note
HubSpot: Lower Churn through Greater CHI
By: Jill Avery, Asis Martinez Jerez and Thomas Steenburgh
HubSpot, a web marketing startup selling inbound marketing software to small- and medium-sized businesses, is under pressure from its venture capital partners to rapidly acquire new customers and to maintain a low level of customer churn. The B2B SaaS company is in the...
View Details
- October 2012
- Article
Target the Right Market
By: Jill Avery and Thomas Steenburgh
SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its...
View Details
Keywords:
Marketing;
Market Segmentation;
Customer Defection;
Customer Lifetime Value;
Customer Relationship Management;
CRM;
Market Segmentation And Target Market Selection;
Marketing Strategy;
Product Marketing;
Customer Focus and Relationships;
Customer Value and Value Chain;
Technology Industry;
United States
Avery, Jill, and Thomas Steenburgh. "Target the Right Market." Harvard Business Review 90, no. 10 (October 2012): 119–123.
- March 2015
- Case
Statoil: Transparency on Payments to Governments
By: George Serafeim
The Statoil case describes the challenge of increasing transparency, in extractive industries, around host county government payments. The case describes Statoil's reasoning behind voluntarily disclosing host country government payments, and the events that led to this...
View Details
Keywords:
Corruption;
Disclosure;
Disclosure Strategy;
Regulation;
Industry Self-regulation;
Corporate Governance;
Corporate Accountability;
Bribery;
Sustainability;
Corporate Social Responsibility;
Government Legislation;
Cost vs Benefits;
Corporate Disclosure;
Mining;
Mining Industry;
United States
Serafeim, George, Paul M. Healy, and Jérôme Lenhardt. "Statoil: Transparency on Payments to Governments." Harvard Business School Case 115-049, March 2015.
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
unbundling that allows customers to pick and choose the content they consume (be it articles, music tracks, or airline tickets), Teixeira identifies the fueling factor in this case as "decoupling"—separating...
View Details
Keywords:
by Michael Blanding
- September 2021 (Revised March 2022)
- Case
Katie Couric Media: Landing the First Client
By: N. Louis Shipley and William R. Kerr
In May 2018, celebrated journalist Katie Couric and her husband, John Molner, had recently launched a full-service media firm called Katie Couric Media (KCM). Couric treasured the opportunity to address important social issues like gender equality, environmental...
View Details
Keywords:
Customer Acquisition;
Subscription Model;
Entrepreneurship;
Business Startups;
Media;
Customers;
Acquisition;
Social Issues;
Brands and Branding;
Media and Broadcasting Industry
Shipley, N. Louis, and William R. Kerr. "Katie Couric Media: Landing the First Client." Harvard Business School Case 822-011, September 2021. (Revised March 2022.)
- September–October 2020
- Article
Managing Churn to Maximize Profits
By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability or their responsiveness to a...
View Details
Keywords:
Churn Management;
Defection Prediction;
Loss Function;
Stochastic Gradient Boosting;
Customer Relationship Management;
Consumer Behavior;
Profit
Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Marketing Science 39, no. 5 (September–October 2020): 956–973.
- Research Summary
Overview
By: Eva Ascarza
Professor Ascarza’s research primarily focuses on providing researchers and marketers a better understanding of how to manage customer retention so as to reduce churn and increase firm’s profitability. She addresses these issues by building empirical models of customer...
View Details
- September 2021 (Revised December 2021)
- Case
Spire, the CubeSat Revolution, and the Government as a Space Data Customer
By: Matthew Weinzierl, Mehak Sarang and Brendan L. Rosseau
This case outlines the rise of Spire Global, a young space company using CubeSats to provide weather data and weather prediction services. In addition to tracing the evolution of a space startup from novel idea to publicly-traded company, the case also examines the...
View Details
Keywords:
Space;
Government Contracting;
Remote Sensing;
Satellites;
Business Startups;
Public Sector;
Cost vs Benefits;
Competition;
Weather;
Forecasting and Prediction
Weinzierl, Matthew, Mehak Sarang, and Brendan L. Rosseau. "Spire, the CubeSat Revolution, and the Government as a Space Data Customer." Harvard Business School Case 722-013, September 2021. (Revised December 2021.)
- 01 Oct 1999
- News
The Same the World Over: Focusing on Customers and Innovation Brings Success
market-driven and competitive. Explaining the cultural consistency among high-performing companies throughout the world, Deshpandé observes, "Assigning top priority to innovation and customer orientation...
View Details
Keywords:
Peter K. Jacobs
- 2019
- Working Paper
Managing Churn to Maximize Profits
By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability, or their responsiveness to a...
View Details
Keywords:
Churn Management;
Defection Prediction;
Loss Function;
Stochastic Gradient Boosting;
Customer Relationship Management;
Consumer Behavior;
Profit
Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Harvard Business School Working Paper, No. 14-020, September 2013. (Revised December 2019. Forthcoming at Marketing Science.)
- 16 Jan 2024
- Cold Call Podcast
How SolarWinds Responded to the 2020 SUNBURST Cyberattack
- September–October 2018
- Article
The Paradox of Responsive Authoritarianism: How Civic Activism Spurs Environmental Penalties in China
By: Christopher Marquis and Yanhua Bird
Recognizing the need to better understand institutional change processes in authoritarian states, which play an increasingly prominent role in the world economy, we examine the efficacy of civic activism aimed at spurring governmental action concerning the...
View Details
Keywords:
Civic Activism;
Authoritarianism;
Regulation;
Corporate Sustainability;
Environmental Sustainability;
Government and Politics;
Business and Government Relations;
Social Issues;
Change;
China
Marquis, Christopher, and Yanhua Bird. "The Paradox of Responsive Authoritarianism: How Civic Activism Spurs Environmental Penalties in China." Organization Science 29, no. 5 (September–October 2018): 948–968.