Publications

May 2012
Article

To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance

By: Thales S. Teixeira, Michel Wedel and Rik Pieters

Huge amounts of money are spent on TV advertising. In an environment of rising per-viewer rates for advertisers and increased skipping past ads by consumers, it is necessary for advertising managers to understand the determinants of commercial avoidance. In order to... View Details

Keywords: Brands and Branding; Television Entertainment; Advertising; Decisions

03 Dec 2024
HBS Seminar

Jing Dong, Columbia

Brokers and Order Flow Leakage: Evidence from Fire Sales

Using trade-level data, we study whether brokers play a role in spreading order flow information. We focus on large portfolio liquidations, which result in temporary drops in stock prices, and identify the brokers that intermediate these... View Details

Program Requirements - Doctoral

Topics in Organizational Behavior Empirical Technology and Operations Management Two doctoral elective courses Two breadth courses Operations Track requirements (Modeling Emphasis) : Advanced Optimization Stochastic Modeling Empirical... View Details

2024
Working Paper

Business Experiments as Persuasion

By: Orie Shelef, Rebecca Karp and Robert Wuebker

Much of the prior work on experimentation rests upon the assumption that entrepreneurs and managers use—or should optimally adopt—a "scientific approach" to test possible decisions before making them. This paper offers an alternative view of experimental strategy,... View Details

Keywords: Experimentation; Entrepreneurship; Strategy; Decision Making; Innovation Strategy

November 2023
Case

Will Fintechs and Central Banks Play in Emtech's Sandbox?

By: Daniel Isenberg and William R. Kerr

In February 2023, Emtech’s founder Carmelle Cadet is facing a dilemma. Rapidly running out of cash, Cadet has a term sheet from a leading VC but has a choice of how to structure the investment. The decision will have significant implications for Cadet’s own stake, as... View Details

Keywords: Cryptocurrency; Business Startups; Venture Capital; Cash Flow; Currency; Governing Rules, Regulations, and Reforms; Digital Platforms

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Article

Fast Generalized Subset Scan for Anomalous Pattern Detection

By: Edward McFowland III, Skyler Speakman and Daniel B. Neill

We propose Fast Generalized Subset Scan (FGSS), a new method for detecting anomalous patterns in general categorical data sets. We frame the pattern detection problem as a search over subsets of data records and attributes, maximizing a nonparametric scan statistic... View Details

Keywords: Pattern Detection; Anomaly Detection; Knowledge Discovery; Bayesian Networks; Scan Statistics; Analytics and Data Science

Program

Launching New Ventures

not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226. Application Review To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections... View Details

October 2016 (Revised October 2020)
Case

Essent: From a State-Owned Utility to a Commercial Company

By: Ananth Raman and Elena Corsi

Patrick Lammers, Chief Commercial Officer (CCO) for the Dutch energy company Essent NV, once a state-owned company, was pleased with the progress Essent’s consumer (“B2C”) business had made: Earnings Before Income Tax (EBIT) for B2C had gone from a loss of €18 million... View Details

Keywords: Lean Management; Operation Management; Service Management; Commercialization; Operations; Management; Energy; Organizational Change and Adaptation; Service Operations; Performance; Energy Industry; Europe

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November 2016 (Revised April 2017)
Case

Hygeia Group: Delivering Quality Care in Nigeria

By: Robert F. Higgins and Ifedayo O. Kuye

Fola Laoye is the Group Managing Director of Hygeia Group, a Nigerian healthcare insurer and provider, and she is deciding on the optimal strategy to grow the provider arm of her business. Hygeia Group was founded in the 1980s by her physician parents, and although... View Details

Keywords: Healthcare; Healthcare Industry; Hospitals; Nigeria; Health Care and Treatment; Growth and Development Strategy; Health Industry; Nigeria

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Article

Behavioral Hazard in Health Insurance

By: Katherine Baicker, Sendhil Mullainathan and Joshua Schwartzstein

A fundamental implication of standard moral hazard models is overuse of low-value medical care because copays are lower than costs. In these models, the demand curve alone can be used to make welfare statements, a fact relied on by much empirical work. There is ample... View Details

Keywords: Insurance; Consumer Behavior; Health Care and Treatment; Insurance Industry

2011
Article

Incentive Compensation and the Likelihood of Termination: Theory and Evidence from Real Estate Organizations

By: Christopher Parsons, G. Hallman and J. Hartzell

We analyze two managerial compensation incentive devices: the threat of termination and pay for performance. We first develop a simple model predicting that these devices are substitutes: when termination incentives are low, optimal contracts provide stronger... View Details

Keywords: Motivation and Incentives; Resignation and Termination; Compensation and Benefits; Real Estate Industry

Article

Disagreement and the Allocation of Control

By: Eric J. Van den Steen

This article studies the allocation of control when there is disagreement—in the sense of differing priors—about the right course of action. People then value control rights since they believe that their decisions are better than those of others. More disagreement (due... View Details

Keywords: Governance Controls; Projects; Decisions; Value; Agreements and Arrangements