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Show Results For
-
All HBS Web
(14,941)
- People (57)
- News (3,243)
- Research (8,904)
- Events (72)
- Multimedia (112)
- Faculty Publications (6,302)
- 08 Aug 2013
- News
Cause Marketing Gets Personal
her classmates, Langer began her employment in the financial industry, joining Shearson Lehman Brothers as an investment banker. "I was specializing with retail companies: Federated Department Stores, Macy's, Barneys New York. It was just...
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- August 1994
- Background Note
World Pension Fund Markets
By: Jay O. Light and Jon Headley
Presents a comparative description and analysis of pension funds in different countries. There is a special focus on comparing the United States and the United Kingdom.
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Keywords:
Retirement;
Management Analysis, Tools, and Techniques;
Investment Funds;
United States;
United Kingdom
Light, Jay O., and Jon Headley. "World Pension Fund Markets." Harvard Business School Background Note 295-027, August 1994.
- November 1990
- Case
Techsonic Industries, Inc.: Humminbird - New Products
By: Melvyn A. Menezes
After several new product failures, the company began using customer input to help develop new products. In 1989, the fishing electronics industry is experiencing a downturn, and the company's sales and profits are slipping. The company, which has one product line...
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Keywords:
Customer Value and Value Chain;
Marketing Reference Programs;
Product Development;
Electronics Industry
Menezes, Melvyn A. "Techsonic Industries, Inc.: Humminbird - New Products." Harvard Business School Case 591-007, November 1990.
- 01 Apr 1998
- News
New Releases
in the financial management field. Over the last fifteen years, they have developed and described key concepts, such as activity-based costing (ABC), activity-based management, operational systems for learning and improvement, and target...
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- September 2015
- Case
Eco7: Launching a New Motor Oil
By: John Quelch and Sunru Yong
Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and...
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Keywords:
Distribution Channels;
Environmental Sustainability;
Product Launch;
Transportation;
Energy Sources;
Auto Industry
Quelch, John, and Sunru Yong. "Eco7: Launching a New Motor Oil." Harvard Business School Brief Case 916-507, September 2015.
- 24 Jan 2012
- Working Paper Summaries
What Do Development Banks Do? Evidence from Brazil, 2002-2009
- September 2018
- Article
Asset Price Dynamics in Partially Segmented Markets
By: Robin Greenwood, Samuel G. Hanson and Gordon Y. Liao
We develop a model in which capital moves quickly within an asset class but slowly between asset classes. While most investors specialize in a single asset class, a handful of generalists can gradually reallocate capital across markets. Upon the arrival...
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Greenwood, Robin, Samuel G. Hanson, and Gordon Y. Liao. "Asset Price Dynamics in Partially Segmented Markets." Review of Financial Studies 31, no. 9 (September 2018): 3307–3343. (Internet Appendix Here.)
- 16 Dec 2015
- News
What Most Entrepreneurs Don't Know About App Development
- 15 Apr 2017
- News
Bringing Markets to Myanmar
Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes For 25 years, David Brunell (MBA 1962) has worked in private sector development all over the world, transforming centralized economies to market-based economies in 20...
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- 01 Jun 1997
- News
New Releases
The Innovator's Dilemma by Clayton M. Christensen (Harvard Business School Press) The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail demonstrates why outstanding companies that focus on competitiveness, listen...
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- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out...
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- 15 May 2015
- Working Paper Summaries
Mobile Money Services-Design and Development for Financial Inclusion
- 01 Apr 1996
- News
New Releases
Abraham Zaleznik. Grouped in three sections that address the future of organizations, the process of change, and the new role of management, the articles address topics such as how networks reshape organizations, why transformation...
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- 02 Mar 2015
- News
To Market, To Market
men—who had gone abroad in search of work—are now reuniting with their families. “This is changing lives, and I love it, “says Ferrari, a former Coca Cola marketing executive who also spent several years leading View Details
- Web
Marketing - HBS Online
Certificate Courses (2) Digital Marketing Strategy Professor Sunil Gupta Develop digital marketing strategies that reach and retain customers. 7 weeks, 6-7 hrs/week Enroll by...
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- 01 Jun 1999
- News
New Releases
John P. Kotter on What Leaders Really Do by John P. Kotter (Harvard Business School Press) The need for strong leadership in business, government, and society has never been greater than in today's ever-changing and fast-paced world. But while many believe that a View Details
Keywords:
Nancy O. Perry
- November 2009
- Article
Finding Missing Markets (and a Disturbing Epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya
By: Nava Ashraf, Xavier Gine and Dean Karlan
Farmers may grow crops for local consumption despite more profitable export options. DrumNet, a Kenyan NGO that helps small farmers adopt and market export crops, conducted a randomized trial to evaluate its impact. DrumNet services increased production of export crops...
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Keywords:
Export Crop;
Field Experiment;
Food Safety Standards;
Plant-Based Agribusiness;
Trade;
Profit;
Marketing;
Standards;
Failure;
Non-Governmental Organizations;
Agriculture and Agribusiness Industry;
Kenya;
European Union
Ashraf, Nava, Xavier Gine, and Dean Karlan. "Finding Missing Markets (and a Disturbing Epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya." American Journal of Agricultural Economics 91, no. 4 (November 2009): 973–990.
- 01 Apr 1999
- News
New Releases
successor, Dean Kim B. Clark, set out to honor McArthur's contributions to the School, the natural forum for doing so was a research symposium. In a new book that pays tribute to McArthur and the research that he both inspired and...
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Keywords:
Susan Young
- 27 Mar 2014
- News
From Marx to Marketing
"HBS opened up new horizons for me and offered new perspectives in my life and my personal development," Vlachoutsicos explains. "It was HBS professor Ted Levitt—who, as HBR editor, published my first...
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- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
Harvard Business Publishing has released new toolkits to help managers make key marketing decisions on market analysis, breakeven analysis, customer lifetime value, profit and...
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Keywords:
by Sarah Jane Gilbert