Intentions - Publications - Faculty & Research

19 Oct 2020
News

Today’s Leaders Need Vulnerability, Not Bravado

01 Jun 2020
News

Where is Home for the Global Firm?

you share these ideas? A: Of course, once you write something like this, you come to see many things through these lenses. As reported in the Financial Times in October, several UK firms including Shire Pharmaceuticals and WPP Group have announced their View Details

Keywords: by Martha Lagace

01 May 2006
Research & Ideas

What Companies Lose from Forced Disclosure

CEO, with the intention of using the specialist for a limited time only. The specialist, on the other hand, takes actions that benefit not only the firm but also inform future employers of his or her abilities as a turnaround specialist.... View Details

Keywords: by Ann Cullen; Financial Services

06 May 2002
Research & Ideas

A Toolkit for Customer Innovation

innovative products. Now, with customers taking over more of the design task, companies must focus more intently on providing the best custom manufacturing. In other words, the location where value is both created and captured changes,... View Details

Keywords: by Stefan Thomke & Eric Von Hippel

28 Apr 2023
Blog Post

How Employers Can Support LGBTQ+ Employees

talk about the ways in which transgender employees may face different barriers than other parts of the LGBTQ community. Create intentional space to talk about that.” Inclusive language and safe spaces also include increasing gender... View Details

Keywords: All Industries

01 Oct 2000
News

Books

smart can be even more important than working hard." HBS Press Books in Brief Leading the Revolution, by Gary Hamel, offers an action plan -- indeed, an incendiary device -- for any company or individual intent on becoming or persevering... View Details

06 Dec 2021
News

Action Plan: Whole Sale

individualized content that is less permanent. Think TikTok, not Facebook: “Understanding how to talk to them using their technology and their language is really important.” Be intentional about your values. The consumption-to-conviction... View Details

Keywords: April White; ecommerce; bricks and mortar; marketing; beauty

10 Feb 2014
News

King of His Castle

hopes in the near future to focus full time on the Renaissance empire he has built and is intent on expanding. "I get to apply my business skills to the building of the company, but my passion for it hasn't diminished at all," he says.... View Details

Keywords: Jill Radsken; Arts, Entertainment

24 Feb 2022
Blog Post

African American Student Union Spotlight on the Public Sector

translate their good intentions into action and tackle society’s most complex challenges with grace. Quintin Haynes (MBA 2023) Where is your hometown? Rockledge, Florida. What was your pre-MBA industry and role? NYC Department of Citywide... View Details

Article

When Dreaming Is Believing: The (Motivated) Interpretation of Dreams

By: Carey K. Morewedge and Michael I. Norton

This research investigated laypeople's interpretation of their dreams. Participants from both Eastern and Western cultures believed that dreams contain hidden truths (Study 1) and considered dreams to provide more meaningful information about the world than similar... View Details

Keywords: Anchoring; Attribution; Dreams; Motivated Reasoning; Unconscious Thought; Communication Intention and Meaning; Judgments; Values and Beliefs; Information; Behavior; Cognition and Thinking; Motivation and Incentives

Citation

Find at Harvard

Read Now

01 Sep 2020
News

Action Plan: Finding Fluency

Photo courtesy of Cammie Dunaway Photo courtesy of Cammie Dunaway Every day of 2020, Cammie Dunaway (MBA 1990) has practiced her French using the Duolingo app. “It is something positive I can do for myself,” Dunaway says of the hobby she has maintained throughout... View Details

Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services

06 Feb 2020
News

HBS Alumni Join Forces on Virus Outbreak in China

In response to the widening coronavirus outbreak in China and globally, HBS alumni are launching efforts intent on supporting the crisis relief efforts to Wuhan and other parts of China. One alumni group, calling itself the Wuhan Task... View Details

11 Jun 2012
Research & Ideas

When Business Competition Harms Society

to go to the unethical facility, with the intention of being passed even though they didn't deserve it. You've got this big orphaned market of customers looking for that. So all of a sudden you might become more lenient to try to attract... View Details

Keywords: by Carmen Nobel; Auto

28 Jun 2011
First Look

First Look: June 28

that had begun to dominate the worldwide solar industry. While accelerated growth was attractive to 1366 and its current investors, the company believed that it would face considerable risks if it were to expose its intellectual property to the "wrong"... View Details

Keywords: Sean Silverthorne

01 Mar 2007
News

The Plight of the Global Poor

intent is not to discover the next big idea,” Rangan says, “but to find models that business can use to engage with the base of the pyramid.” In December 2005, the GPP convened a three-day colloquium, “A Conference on Global Poverty:... View Details

Keywords: Garry Emmons; bottom of the pyramid (BOP); Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance

03 Feb 2022
News

3 Tensions Leaders Need to Manage in the Hybrid Workplace

Keywords: Hybrid

2007
Working Paper

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

By: John A. Deighton and Leora Kornfeld

The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details

Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web