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  • Web

Kraft Accelerator

Curing could be your business But first, build an effective plan Develop a Plan If you’ve got the passion, we’ve got the playbook Today, there are more than 20,000 different cure-seeking organizations, each one operating under their own... View Details
  • 12 Oct 2021
  • Research & Ideas

What Actually Draws Sports Fans to Games? It's Not Star Athletes.

lineup changes. Clubs announce lineups of 22 players a few days before a game, and gamblers closely follow these announcements. When the league announces a player injury, betting odds can swing widely, the researchers say. “You can see the View Details
Keywords: by Rachel Layne; Sports
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

sampling channel and by decreasing returns; and (4) amplify these demand and operational benefits in dealing with customers who have the most acute need for the firm’s products. Moreover, the effects we document strengthen with time as... View Details
Keywords: Sean Silverthorne
  • August 2018
  • Article

The Impact of the Entry of Biosimilars: Evidence from Europe

By: Fiona M. Scott Morton, Ariel Dora Stern and Scott Stern
Biologics represent a substantial and growing share of the U.S. drug market. Traditional “small molecule” generics quickly erode the price and share of the branded product upon entry; however, only a few biosimilars have been approved in the U.S. since 2015, thereby... View Details
Keywords: Health Care; Biosimilars; Biologics; Pharmaceutical Competition; Healthcare Spending; Innovation; Health Care and Treatment; Spending; Market Entry and Exit; Competition; Innovation and Invention; Pharmaceutical Industry; United States; Europe
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  • 29 May 2007
  • First Look

First Look: May 29, 2007

Dilip Soman Abstract Decision researchers have long been interested in behaviors that deviate from rational choice. Of these, the compromise effect has received considerable attention, with it repeatedly shown that the probability of... View Details
Keywords: Martha Lagace
  • 03 Jan 2007
  • First Look

First Look: January 3, 2007

for a home water purification solution results in more use of the product. Our methodology separates the screening effect of prices (charging more changes the mix of buyers) from the causal effect of prices... View Details
Keywords: Sean Silverthorne
  • Web

Leadership - Faculty & Research

"deviance" to foster innovative behavior and boost productivity. March 2015 Module Note Power and Influence in Society By: Julie Battilana This module aims to help students understand how power and influence are employed, both to reproduce the status quo and to View Details
  • 26 Feb 2013
  • First Look

First Look: Feb. 26

award program decreased plant productivity by 1.4%, and that positive effects from awards are accompanied by more complex employee responses that limit program effectiveness. Download the paper: http://ssrn.com/abstract=2215922 Do Display... View Details
Keywords: Sean Silverthorne
  • 20 Aug 2020
  • Book

From the Plow to the Pill: How Technology Shapes Our Lives

For centuries, the creation of innovative technology—from steam engines and automobiles to computers and smartphones—has dramatically changed the nature of our work. Less deeply understood has been the impact of technology on the inner currents of our personal lives,... View Details
Keywords: by Dina Gerdeman
  • March 2013 (Revised May 2013)
  • Case

Omar Ishrak: Building Medtronic Globally

By: Bill George and Natalie Kindred
Omar Ishrak, Medtronic's first non-American CEO, aims to reinvigorate the medical device maker's growth by focusing on emerging markets, therapy innovation, and creative business models. In 2012, budget constraints in mature economies, the lack of new medical therapies... View Details
Keywords: Healthcare; Medical Devices; Medtronic; Globalization; Innovation; Reverse Innovation; Leadership; Multinational Firms and Management; Globalized Markets and Industries; Management Teams; Business Model; Emerging Markets; Global Strategy; Health Care and Treatment; Acquisition; Innovation and Invention; Manufacturing Industry; Medical Devices and Supplies Industry; China
Related
  • 24 Sep 2013
  • First Look

First Look: September 24

  Publications August 2013 Financial Analysts Journal The Low Beta Anomaly: A Decomposition into Micro and Macro Effects By: Baker, Malcolm, Brendan Bradley, and Ryan Taliaferro Abstract—Low beta stocks have offered a combination of low... View Details
Keywords: Sean Silverthorne
  • 25 Jun 2012
  • Research & Ideas

Collaborating Across Cultures

a recent article in the Wall Street Journal, the idea was nixed on grounds that the treatment was too sympathetic toward the general, An Lushan, portrayed in Chinese history as a villain who ultimately betrayed the emperor. The script was... View Details
Keywords: by Michael Blanding
  • 11 Feb 2002
  • Research & Ideas

The Quiet Leader—and How to Be One

everybody to do it. You have the famous example of Rosa Parks, saying, "I'm not sitting in the back of the bus." Well, while that was a remarkable act of courage on her part, and in some degree was kind of a spontaneous event, she'd just had enough of this... View Details
Keywords: by Martha Lagace
  • Web

Winners & Runners-Up | New Venture Competition

Safe, effective treatment to prevent Osteoporosis. Kudos CEO: Amrita Saigal (MBA 2014) Alumni Track Runner-Up & Crowd Favorite Winner Cotton cush for baby’s tush. Business Track, 2020 Alife Health, Inc.... View Details
  • Web

Strategy Curriculum - Faculty & Research

and how to sustain competitive advantage. How to generate superior value for customers by designing the optimum configuration of the product mix and functional activities. How to balance the opportunities and risks associated with dynamic... View Details
  • Research Summary

Understanding Customers

In conventional business case studies, protagonists almost never have the option of stepping back to seek a new understanding of the customer. But to be effective in practice, managers need both the self-assurance and ability to initiate and pursue, with rigor and... View Details
  • 12 Mar 2013
  • First Look

First Look: March 12

But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
Keywords: Sean Silverthorne
  • Web

Board Use - Christensen Center for Teaching & Learning

information prior to class, such as key contextual facts from the case, row/column headings for quantitative analysis, or a summary of the day's agenda. Using the board during class in a meaningful and structured way, without slowing down the flow of the discussion or... View Details
  • 16 Apr 2001
  • Research & Ideas

Breaking the Code of Change

corporate leaders about the purpose of and means for change. In effect these two approaches to organizational change represent theories in use by senior executives and the consultants and academics who advise them. By "theory in... View Details
Keywords: by Michael Beer & Nitin Nohria
  • 03 Nov 2009
  • First Look

First Look: Nov. 3

  Working PapersContracting in the Self-reporting Economy (revised) Authors:Romana L. Autrey and Richard Sansing Abstract This paper examines the effect of accounting on the use of intellectual property. We analyze the licensing of... View Details
Keywords: Martha Lagace