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Show Results For
- All HBS Web
(2,150)
- News (416)
- Research (1,293)
- Events (25)
- Multimedia (3)
- Faculty Publications (447)
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- 03 Jul 2013
- What Do You Think?
What Are the Limits of Transparency?
Summing Up What Is Transparency's "Sweet Spot"? We generally think of transparency as an admirable organization quality. But commenting on this month's column, Kapil Kumar Sopory summed up a lot of the thinking with the... View Details
Keywords: by James Heskett
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
exciting. For the other 364 days a year, consumers go out of their way to avoid commercials. Kenny: The case gets into some data about how much brands are spending on advertising, generally speaking. I mean,... View Details
- 04 Dec 2012
- First Look
First Look: December 4
and quasi-formal structures. This leads us to expect to find a higher proportion of homophilous interactions within these organizational structures than across their boundaries. We test our theory in an analysis of the rate of dyadic communication in an e-mail View Details
Keywords: Carmen Nobel
- 26 Aug 2014
- First Look
First Look: August 26
that a model with feelings of guilt as a mediator, but not generalized negative affect, fits the data (Study 4). Finally, we examined the relative explanatory power of different appraisals and found that... View Details
Keywords: Sean Silverthorne
- 20 Sep 2019
- Research & Ideas
Solving the Riddle of How Companies Grow Over Time
benchmarks? Defining what growth means Pisano and colleagues fill that gap in a new paper, Long-Term Firm Growth: An Empirical Analysis of US Manufacturers 1959—2015, published in the journal Industrial and Corporate Change, the first systemic attempt to look at real... View Details
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
The researchers also monitored whether customers closed their accounts during that time. The data helped researchers compare the loyalty and profit potential of customers who received each marketing message. After all, credit cards are... View Details
Keywords: by Danielle Kost
- 24 Feb 2022
- Op-Ed
Want to Prevent the Next Hospital Bed Crisis? Enlist the SEC
attempts to avoid bed shortages by sharing capacity have generally failed, in part, because of the persistence of an independent hospital culture. As COVID-19 surged in 2020, capacity varied widely even among hospitals in the same city,... View Details
- Research Summary
Overview
By: Jorge Tamayo
Professor Tamayo’s research focuses on theoretical modeling and structural estimation of firm decision-making and productivity.
Professor Tamayo studies dynamic competition for customer membership. Generally, firms that implement a membership model charge a... View Details
Professor Tamayo studies dynamic competition for customer membership. Generally, firms that implement a membership model charge a... View Details
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
responders and vulnerable populations, and then the general population. The diffusion of innovations model indicates that each of these groups will have five customer segments based on their willingness to get vaccinated earlier or later.... View Details
- 25 Feb 2014
- First Look
First Look: February 25
issues, and, if so, whether the magnitude is large enough to matter. The study develops and analyzes a novel data set consisting of a 1% sample of all outward-facing web servers used in the United States. We find that use of Apache... View Details
Keywords: Sean Silverthorne
- Research Summary
Clinical Trials as a setting for Health Policy and Management Research
The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details
- 03 Oct 2005
- Research & Ideas
The Box Office Power of Stars
of that product. That can work in a variety of ways. For example, in the case of films, powerful actors and actresses can help guarantee financing and push a movie through the development process; they can aid in generating interest from... View Details
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
identity if it spills over to general consumers. "Often the lovers or haters of a product can be the canary in the coal mine—an early warning system that can alert managers to problems or identify areas where a competitor could come in... View Details
Keywords: by Michael Blanding
- 03 Sep 2013
- First Look
First Look: September 3
locate them in non-mainline business units, such as corporate or philanthropic foundations. Using survey and archival data from 161 Fortune 500 firms, we find support for our hypotheses. Our findings reveal how institutional logics serve... View Details
Keywords: Sean Silverthorne
- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
one—including how things like data sourcing, volume, diversity, privacy and security will be handled. Data can be acquired in a number of ways including crawling public data, finding data-rich partners,... View Details
Keywords: by Rocio Wu
- Research Summary
Overview
Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
- 04 Jan 2012
- First Look
First Look: January 4
Environmental, Social, and Governance [ESG]) information, including data produced by the Carbon Disclosure Project (CDP), is growing. Using data from Bloomberg we analyze this interest from a variety of... View Details
Keywords: Carmen Nobel
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
into the social space for fear of how customers will react, but Gupta questions whether that’s a sign these companies really have a more general image problem that needs to be addressed. “A health care company might say we wouldn’t have a... View Details
- 26 Oct 2010
- First Look
First Look: October 26, 2010
many "multicultural marketing" efforts are both limited and limiting, and how firms can go beyond demographic data to craft effective strategies for selling to ethnic markets within the U.S. Read the Paper: View Details
Keywords: Sean Silverthorne
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
enough data and information to do so. Plans, and the corresponding KPIs and other metrics that will empower your team to execute them, should be adjusted to address the company’s immediate needs and short-term goals, and communicated... View Details