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October 1991 (Revised April 1992)
Case

Honda Today

By: Marco Iansiti

Describes a situation in which the manager in charge of a major development project at Honda needs to make a decision about the technical specification of the product. The decision has profound implications for the product concept and strategy, as well as for the... View Details

Keywords: Decisions; Product Design; Organizational Design; Performance Consistency; Projects; Auto Industry

2006
Chapter

Designing Sustainability at BMW Group: The Designworks/USA Experience

By: Kellie McElhaney, Michael W. Toffel and Natalie Hill

Keywords: Environmental Sustainability; Auto Industry; Germany; United States

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July 1986 (Revised November 1989)
Case

Chassis Components Division of National Motors (A)

By: Robert H. Hayes

Keywords: Auto Industry

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October 1977
Teaching Note

Sinden Motor Products Corp., Teaching Note

By: Steven C. Wheelwright

Keywords: Auto Industry

February 1997 (Revised January 2002)
Case

Launching the BMW Z3 Roadster

By: Robert J. Dolan and Susan M. Fournier

James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details

Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America

June 1984 (Revised October 1985)
Teaching Note

Motofabrikwerk S.A. (A), Teaching Note

By: Benson P. Shapiro

Keywords: Auto Industry

October 1990 (Revised January 1991)
Case

AB Volvo: Organizational Development and Its Impact on Information Systems

By: Robert G. Eccles Jr.

Keywords: Organizations; Growth and Development; Information Technology; Auto Industry

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December 1993
Case

Ford Motor Coompany: Changing the Dealer Culture

Confronted by increasing market emphasis on customer satisfaction coupled with the success of General Motors' Saturn Division with "no haggle" pricing, Ford Motor Co. examines the sales culture within its own dealers and considers how to implement policies that will... View Details

Keywords: Organizational Change and Adaptation; Salesforce Management; Customer Satisfaction; Auto Industry; United States

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April 1992 (Revised July 1993)
Supplement

Adam Opel AG (A), Supplement

By: Hugo Uyterhoeven

Describes political and economic developments that completely change the assumptions on which the strategic options in the (A) case were based. This requires a fundamental reconsideration of the economic/political, strategic, and organizational dimensions and the... View Details

Keywords: Framework; Change Management; Strategy; Auto Industry; Germany

March 1992 (Revised June 1993)
Case

Lada do Brasil

By: James E. Austin and Helen Shapiro

In an effort to capitalize on the entrepreneurial opportunity presented by the Brazilian government's trade liberalization, a Panamanian automobile trading company launched a business of importing the Russian made Lada cars into Brazil. The company confronts a complex... View Details

Keywords: Business Startups; Transformation; Economics; Corporate Entrepreneurship; Capital; Policy; Competition; Auto Industry; Brazil

November 1989
Teaching Note

The Poletown Dilemma and Poletown Dilemma: The Outcome, Teaching Note

By: Thomas R. Piper

Teaching Note for (9-389-017) and (9-390-068). View Details

Keywords: Auto Industry; Michigan

November 1989
Supplement

The Poletown Dilemma: The Outcome

By: Thomas R. Piper

Summarizes the outcome. View Details

Keywords: Auto Industry; Michigan

01 Aug 2008
What Do You Think?

Has the Time Come for “Stretch” in Management?

progress that the effect of such an agreement may have been fatally compromised. But at least it was discussed and publicized. Is it time to revisit stretch? For example, if the concept had been employed in Detroit, would the American View Details

Keywords: by Jim Heskett

06 Apr 2007
What Do You Think?

Will Market Forces Stop Global Warming?

highway mileage be imposed, with auto companies or others in the industry given opportunities to trade mileage rating credits? Or should government step aside and let the market work its ways without... View Details

Keywords: by Jim Heskett; Energy; Utilities

September 1998 (Revised September 1999)
Supplement

Edmund's-www.edmunds.com (Supplement)

By: Richard L. Nolan, Stephen P. Bradley, John J. Sviokla and Kelley Porter

Supplements the case. View Details

Keywords: Auto Industry; Auto Industry

October 2007 (Revised April 2009)
Case

TH!NK: The Norwegian Electric Car Company

By: Joseph B. Lassiter III and David Kiron

On August 1, 2007, 61-year-old Jan-Olaf Willums' plane was flying along the Greenland coastline on his way back to Norway after intense discussions with several prominent U.S. venture capital investors, among them Kleiner Perkins and Rockport Capital Partners, about... View Details

Keywords: Entrepreneurship; Venture Capital; Innovation and Invention; Product Launch; Market Entry and Exit; Environmental Sustainability; Pollutants; Auto Industry; Auto Industry; Europe; Norway

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

case:https://hbsp.harvard.edu/product/516005-PDF-ENG Harvard Business School Case 218-107 The TARP Bailouts: Saving the Banking and Automotive Industries Comparison of the U.S. Government response, using the $700 billion TARP fund, to... View Details

Keywords: Dina Gerdeman

10 Jun 2002
Research & Ideas

How to Look at Globalization Now

concentration is increasing rapidly in its industry. Our article, "The Dubious Logic of Global Megamergers," in the July-August 2000 issue of Harvard Business Review, provides additional details on concentration patterns in View Details

Keywords: by Martha Lagace

July 1983 (Revised July 1991)
Case

Hintz-Kessels-Kohl A.G.

By: Thomas R. Piper

A truck manufacturer must decide whether to bid on the sale of 120 trucks to a private firm in Costa Rica. If a bid is submitted, a decision must be made on whether to protect against the credit, exchange rate, and sovereign risks. View Details

Keywords: Risk Management; Currency Exchange Rate; Truck Transportation; Cross-Cultural and Cross-Border Issues; Manufacturing Industry; Manufacturing Industry; Germany; Costa Rica

October 2018 (Revised September 2020)
Case

Testing Autonomy in Pittsburgh

By: Mitchell Weiss and Brittany Urick

Pittsburgh’s mayor had been among the first to welcome self-driving vehicles but was now one of many needing to react after a pedestrian fatality involving an autonomous Uber in Arizona. He had originally preferred to roll out “the red carpet” instead of the “red... View Details

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