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All HBS Web
(1,003)
- People (3)
- News (106)
- Research (821)
- Events (1)
- Multimedia (8)
- Faculty Publications (669)
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- April 2003
- Teaching Note
Firestone/Ford Trie Controversy (TN) (A) and (B), The
By: V.G. Narayanan
Teaching Note for (9-101-034) and (9-101-087).
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Keywords:
Auto Industry
- March 2003
- Teaching Note
BMW AG: The Digital Car Project (A) and (B) (TN)
By: Stefan H. Thomke
Teaching Note for (9-699-044) and (9-699-045).
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Keywords:
Auto Industry
- February 2003 (Revised February 2006)
- Teaching Note
BMWFilms (TN)
By: Youngme E. Moon
Teaching Note for (9-502-046).
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- November 2001
- Case
Naming the Edsel (Condensed)
Reveals the interesting and unusual story behind Ford's selection of "Edsel" as the new brand name for its ill-fated 1957 new product launch. Noteworthy as perhaps the most extensive, creative, and politically charged naming stories on record. Although both...
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Fournier, Susan M., and Andrea Wojnicki. "Naming the Edsel (Condensed)." Harvard Business School Case 502-034, November 2001.
- August 2001 (Revised March 2003)
- Background Note
Comments on the Second Toyota Paradox: With appendix on modularity for managing complex-systems design
Two groups of people start out with the same task, equipped with the same resources and the same initial conditions. One, however, consistently beats the other. What are the differences between what the two groups are doing, and what can we adopt from the better...
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Spear, Steven J. "Comments on the Second Toyota Paradox: With appendix on modularity for managing complex-systems design." Harvard Business School Background Note 602-035, August 2001. (Revised March 2003.)
- March 2001
- Case
Firestone/Ford Tire Controversy (B), The
By: V.G. Narayanan and Roger Orosman Nieves
Supplements the (A) case.
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Keywords:
Auto Industry
Narayanan, V.G., and Roger Orosman Nieves. "Firestone/Ford Tire Controversy (B), The." Harvard Business School Case 101-087, March 2001.
- March 1999 (Revised November 2001)
- Case
Honda-Rover (B): Honda Draws the Line
By: Ashish Nanda, James K. Sebenius and Ron Fortgang
Supplements the (A) case.
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Keywords:
Business Exit or Shutdown;
Joint Ventures;
Alliances;
Knowledge Sharing;
Strategy;
Contracts;
Negotiation Process;
Change Management;
Negotiation Tactics;
Cross-Cultural and Cross-Border Issues;
Auto Industry;
United Kingdom
Nanda, Ashish, James K. Sebenius, and Ron Fortgang. "Honda-Rover (B): Honda Draws the Line." Harvard Business School Case 899-224, March 1999. (Revised November 2001.)
- August 1996 (Revised January 1998)
- Teaching Note
Rolls-Royce and the Rise of High-Technology Industry TN
Teaching Note for (1-796-171)--(For Book Only).
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- October 1985
- Case
General Motors: Inflation Accounting
By: David F. Hawkins
Hawkins, David F. "General Motors: Inflation Accounting." Harvard Business School Case 186-114, October 1985.
- November 1998 (Revised November 2001)
- Case
BMW AG: The Digital Car Project (A)
By: Stefan H. Thomke and Ashok Nimgade
Describes how the German automotive firm BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies fully in the very competitive automotive industry, BMW is faced with the challenge of changing its...
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Keywords:
Change;
Competency and Skills;
Management;
Time Management;
Product Positioning;
Product Development;
Business Processes;
Performance;
Problems and Challenges;
Technology;
Auto Industry
Thomke, Stefan H., and Ashok Nimgade. "BMW AG: The Digital Car Project (A)." Harvard Business School Case 699-044, November 1998. (Revised November 2001.)
- August 1995 (Revised March 1996)
- Teaching Note
ITT Automotive: Global Manufacturing Strategy (1994) TN
By: Gary P. Pisano
Teaching Note for (9-695-002).
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- March 1995
- Case
Hanrahan Motor Company (Revised)
Keywords:
Auto Industry
Wheelwright, Steven C. "Hanrahan Motor Company (Revised)." Harvard Business School Case 695-053, March 1995.
- July 1992
- Teaching Note
Honda Today TN
By: Marco Iansiti
Teaching Note for (9-692-044).
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Keywords:
Auto Industry
- Article
Designing Sustainability at BMW Group: The Designworks/USA Experience
By: Kellie McElhaney, Michael W. Toffel and Natalie Hill
This case study describes how an industrial design company developed a sustainability management system (SMS) standard, designed and implemented an SMS throughout its business, and then became the first company in the world to achieve third-party SMS certification by a...
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Keywords:
Design;
Governance Compliance;
Management Practices and Processes;
Standards;
Environmental Sustainability;
Auto Industry;
United States
McElhaney, Kellie, Michael W. Toffel, and Natalie Hill. "Designing Sustainability at BMW Group: The Designworks/USA Experience." Greener Management International: The Journal of Corporate Environmental Strategy and Practice 46 (Summer 2004): 103–116.
- June 1977 (Revised June 1997)
- Teaching Note
Corning Glass Works: Erwin Automotive Plant, Teaching Note
Keywords:
Auto Industry
- March 1997 (Revised April 1997)
- Background Note
Automobile Distribution in Japan
By: V. Kasturi Rangan and Yutaka Kashiwagi
Rangan, V. Kasturi, and Yutaka Kashiwagi. "Automobile Distribution in Japan." Harvard Business School Background Note 597-076, March 1997. (Revised April 1997.)
- June 1995 (Revised October 1996)
- Case
Lexus and the USTR
By: John A. Quelch
Lexus executives and dealers in the United States are debating how to respond to the U.S. Trade Representative's announcement of 100% tariffs on 13 models of Japanese luxury imported cars.
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Quelch, John A. "Lexus and the USTR." Harvard Business School Case 595-127, June 1995. (Revised October 1996.)
- January 1992 (Revised March 1995)
- Teaching Note
Carter Automotive Group, Teaching Note
By: Walter J. Salmon
Teaching Note for (9-590-011).
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Keywords:
Auto Industry
- February 1984
- Case
Anderson Motors, Inc. (A)
By: William J. Bruns Jr.
Keywords:
Auto Industry
Bruns, William J., Jr. "Anderson Motors, Inc. (A)." Harvard Business School Case 184-119, February 1984.
- May 1989 (Revised June 1990)
- Supplement
Ford Motor Co.: The Product Warranty Program (B)
Raises some exciting issues concerning the role of product warranty as a strategic marketing tool. General Motors, in response to a sharp drop in its market share, makes a dramatic change in its warranty policy. Ford has to decide how best to respond to this change.
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Menezes, Melvyn A. "Ford Motor Co.: The Product Warranty Program (B)." Harvard Business School Supplement 589-057, May 1989. (Revised June 1990.)