Publications

July 2013
Case

B. Zaitz & Sons Co. Farmland Investing

By: Andre F. Perold

In April 2013, Ben Zaitz was looking down at an expanse of agricultural land as his plane flew over the Midwest. He would soon arrive in northern Minnesota to meet with farmers regarding land he had recently purchased there. The vast tracts of row-crop acreage below... View Details

Keywords: Plant-Based Agribusiness; Investment; Market Participation; Business Strategy; Financial Services Industry; Agriculture and Agribusiness Industry; Minnesota; Latin America; Africa; United States; Europe

December 1993 (Revised December 2003)
Case

Manville Corp. Fiber Glass Group (B)

By: Lynn S. Paine and Sarah Gant

Describes how Manville's managers responded when their main product, fiberglass, was classified by an international research agency as a possible human carcinogen. View Details

Keywords: Product Marketing; Business or Company Management; Ethics; Product

15 Nov 2020
News

Global Outposts Expand HBS’s Intellectual Footprint

(Robbie Brozin), marketing (Peter Vundla), and beauty (Ian Fuhr) industries. Asia-Pacific Research Center The Asia-Pacific Research Center helped produce the case “Sercomm: Operating in China Amid COVID-19 and Beyond” by Prithwiraj... View Details

Student-Profile

Yueran Ma

finance and macroeconomics are made in the face of uncertainty and beliefs play a central role. In the past few years, I have studied how non-financial firms in the U.S. exploit capital market frictions and act as arbitrageurs across... View Details

07 Nov 2005
What Do You Think?

Is Less Becoming More?

phenomenon benefits producers and consumers alike. But a recent Harvard Business Review article by consultants Mark Gottfredson and Keith Aspinall questions whether there are benefits for producers, particularly those producing... View Details

Keywords: by James Heskett; Consumer Products

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming... View Details

Keywords: by Kim Girard; Advertising; Media & Broadcasting

November 1986 (Revised February 1996)
Case

Allstate Chemical Company: The Commercialization of Dynarim

By: David A. Garvin

Raises three issues: the different requirements for competing in specialty and commodity chemicals; the steps a new idea follows in moving from research, applied research, and development to manufacturing and marketing; and the role of a commercial development... View Details

Keywords: Marketing Strategy; Production; Marketing; Product Development; Goals and Objectives; Research; Managerial Roles; Business Divisions; Chemical Industry

Find at Harvard

11 Oct 2017
Research & Ideas

The House Wants to Squelch Voices of ‘Small’ Shareholders. Research Shows Those Voices Matter.

of America’s shareholders from voicing their concerns. When a shareholder has a beef with a company’s business practices, they can submit a formal proposal to suggest a policy change. The company can respond to the proposal in one of... View Details

Keywords: by Carmen Nobel

01 Dec 2001
News

BOOK: Creating Value through Corporate Restructuring

by Stuart C. Gilson (John Wiley & Sons) News of major job cuts, bankruptcies, mergers, and buyouts seems to dominate the headlines these days, as global economic forces put pressure on companies to adapt in pursuit of higher market value.... View Details

Keywords: Margie Kelley

September 2024
Supplement

Anker Innovations (B)

By: Feng Zhu, Jiangyong Lu and Nancy Hua Dai

An Amazon-native brand, Anker is the world’s No. 1 mobile charging brand and a leading consumer electronics company. Over the years, Anker developed an effective model of proving new products online first by leveraging customer insights from its proprietary Voice of... View Details

Keywords: Decision Choices and Conditions; Product; Distribution; Product Launch; Business Model; Electronics Industry; Consumer Products Industry

February 2001 (Revised March 2001)
Case

Apax Partners and Dialog Semiconductor: March 1998

By: G. Felda Hardymon, Josh Lerner, Antonio Alvarez-Cano and Borja Martinez

Apax Partners is considering a complex buyout of a semiconductor manufacturer. The firms must assess in a compressed timeframe the complex technological, financial, and operational risks that the proposed transaction poses. View Details

Keywords: Market Transactions; Leveraged Buyouts; Restructuring; Time Management; Production; Risk Management; Financial Services Industry; Semiconductor Industry

01 Jun 2014
News

Faculty Q&A: The Cup Runneth Over

For marketers, how big is the World Cup? Its power can't be overstated. Some 3 billion people will watch the tournament, and marketers will spend hundreds of millions of dollars to engage their attention. FIFA, the governing body of... View Details

Keywords: Garry Emmons

June 2000 (Revised June 2003)
Teaching Note

Arrow Electronics, Inc. TN

By: Das Narayandas

Teaching Note for (9-598-022). View Details

Keywords: Product Marketing; Sales; Business Subsidiaries; Internet and the Web; Distribution; Business Model; Decision Choices and Conditions; Problems and Challenges; Information Technology Industry; Semiconductor Industry

September 2019
Teaching Note

Boxed

By: Laura Huang and Andy Wu

Boxed.com (“Boxed”) is an ambitious e-commerce retailer start-up, founded by visionary CEO Chieh Huang in 2013. From starting in Huang’s garage in 2013, to winning Emerging E-Retailer of the Year in 2016, to having 4 operational distribution centers in 2018, Boxed used... View Details

Keywords: Entrepreneurial Management; Business Startups; Leadership; Strategy; Success; E-commerce; Retail Industry

November 2003 (Revised March 2004)
Case

Federal Express: Early History

Describes key events in the start-up of Federal Express. Outlines the company's value proposition and provides an overview of key competitors in the air freight industry. This case is used with Teledesic (Abridged), HBS No. 9-804-096, which describes a failed project... View Details

Keywords: Competition; Network Effects; Business Startups; Transportation Industry; United States

December 1986 (Revised December 1987)
Case

Hewlett-Packard: Manufacturing Productivity Division (B)

By: Benson P. Shapiro and Lawrence B. Levine

Asks where in the Hewlett-Packard (HP) network of groups and sectors the Manufacturing Productivity Division should be placed. Provides a great deal of background regarding marketing, sales, and engineering at HP. It is thus possible to expand and broaden the... View Details

Keywords: Business Divisions; Marketing; Production; Networks; Sales; Expansion; Manufacturing Industry