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Show Results For
- All HBS Web
(9,785)
- People (21)
- News (2,380)
- Research (5,854)
- Events (44)
- Multimedia (134)
- Faculty Publications (3,912)
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
should not be separated. In their session, "Managing the Brand-Product Continuum in Global Markets," David Arnold, a former professor at Harvard Business School and author of the forthcoming book The Mirage of Global Markets:... View Details
- 16 Sep 2014
- Research & Ideas
Has Apple Reinvented the Watch?
product's projected launch date next year). Will the Apple Watch reinvent wearables the way the iPhone did smartphones? What do those inside the watch industry think of it? For answers, we turned to Harvard Business School Assistant... View Details
- 01 Apr 2001
- News
The Natural Advantage
After a long career in marketing and management with top U.K. and international companies, Alan Heeks (MBA 1976) turned over a new leaf in 1990. He set up the Wessex Foundation, an educational charity whose centerpiece is Magdalen Farm,... View Details
- 24 Sep 2020
- News
The Race for a Vaccine
becoming increasingly apparent, the economics of the sector made fighting the virus a less-than-obvious business choice. The market size for a vaccine was unknown, and the paths for financing such... View Details
- Career Coach
Vincent Dessain
Strategy consulting at Booz-Allen & Hamilton in New York and Paris; research; course development; recruitment and Executive Education at INSEAD and Harvard Business School; European Marketing Director at... View Details
Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets
- Student-Profile
Ximena Garcia-Rada
developed a strong interest in behavioral economics and set her sights on business school doctoral programs where she could engage in research that would have important theoretical and practical implications. The HBS View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
Much has been written about the long tail phenomenon in the entertainment industries. Long-tail enthusiasts claim that low-selling books, CDs, and movies, which are not available in brick-and-mortar stores, will collectively take up a majority share of the View Details
- 13 Jun 2018
- Sharpening Your Skills
That Costs HOW Much?
"Price is what you pay. Value is what you get." For makers of that product, the price will help determine the target audience, help define marketing strategy, and, ultimately, decide whether the company makes money. In other... View Details
- 01 Sep 2013
- News
Faculty Books
Manufacturing Morals: The Values of Silence in Business School Education by Michel Anteby (University of Chicago Press) How does HBS try to ensure that its faculty and students embrace proper business... View Details
- 01 Jun 2024
- News
Crash Pad
When 4753 North Broadway opened in 1924, the neoclassical tower represented the height of American architectural design, a terra-cotta temple of capitalism at the heart of Chicago’s Uptown neighborhood. Over the next century, a series of banks occupied the spacious... View Details
- 2001
- Case
Encyclopedia Britannica (B)
By: Vijay Govindarajan and Praveen Kopalle
In response to the threat from Encarta (Microsoft), Encyclopedia Britannica (EBI) published its text on a two-CD set that was offered free to consumers who purchased the print set and charged $995 if the consumer wanted solely to purchase the CD. By 1996, the company... View Details
Govindarajan, Vijay, and Praveen Kopalle. "Encyclopedia Britannica (B)." 2001. (Case No. 2-0008.)
- 15 Nov 2020
- News
Podcasts Engage New Audiences with HBS
Gifts to the HBS Fund support a wide range of people and programs like this. Professor Mike Toffel lays out the scenario: JUUL is the e-cigarette market leader—its revenue grew from $200 million to $1 billion between 2017 and 2018. But... View Details
- 01 Mar 2008
- News
Faculty Books
in entrepreneurship, the historical origins of "born global" companies; the importance of networks in new international market development; the role of public policy in shaping cross-border entrepreneurial activity; and the effect of... View Details
- 01 Jun 2012
- News
Think Locally, Act Globally
mobile market in the world, with the lowest tariffs globally, a model that has been adopted elsewhere internationally, Mittal notes. Looking ahead, by diversifying into emerging business areas in India’s... View Details
- 01 Mar 2006
- News
Fast Lane to Country Lane
TOGETHERNESS: Mark and Kim Lackley based their furniture business in Vermont. Learn on someone else’s dime. That’s a lesson from HBS that served Kim Alley Lackley (MBA ’94) well as she made the leap from software and Internet start-ups to... View Details
- 02 Mar 2023
- News
Carbon's Second Act
Photo credits: Brenae Bowers Brix and Russ Campbell Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: This story starts the way all classic stories of tech entrepreneurship do: In Todd Brix's garage. Brix (MBA 1997) started his career in the... View Details
- 01 Mar 2015
- News
Feedback
Five Degrees of Doriot Re: Lasting lessons My fondest memory of the Business School is having lunch with the professor and discussing my thesis on “making the automatic factory a reality” that I did with classmate John Diebold. Doriot... View Details
Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training
- 21 Nov 2013
- News
Case Study: BlackBerry and Thorsten Heins
which was facing numerous challenges: a rapidly decreasing market share, falling revenues, and cratering investor faith. Heins went about cutting costs—including the layoff of more than 5,000 workers in May 2012—scrapped plans to make the... View Details
- 01 Sep 2018
- News
Case Study: A Good Fit
where there may be a more favorable business model in the near term, or should it double down in the established wellness space? Or should the team continue to explore how their technology could be used in other View Details
Keywords: Jen McFarland Flint
- June 1999
- Case
Major League Baseball--1999
By: Stephen A. Greyser and Elizabeth (Lisa) Smyth
Major League Baseball (MLB) has experienced a very positive 1998 season and must assess its situation and consider new initiatives for 1999. The latter include building, a fan base, television coverage, etc. View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Business and Stakeholder Relations; Situation or Environment
Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "Major League Baseball--1999." Harvard Business School Case 599-121, June 1999.