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Show Results For
- All HBS Web
(9,776)
- People (21)
- News (2,380)
- Research (5,854)
- Events (44)
- Multimedia (134)
- Faculty Publications (3,912)
- April 2017
- Case
Luminopia: Improving Treatment for Visual Disorders
By: Doug J. Chung and Sarah Mehta
Luminopia—a start-up founded in January 2016 by three Harvard College freshmen—uses virtual reality technology to treat amblyopia (more commonly called “lazy eye”), the single biggest cause of visual disorders among children. By February 2017, the three founders had... View Details
Keywords: Pricing; Virtual Reality; Startup; Marketing; Marketing Channels; Product Marketing; Product Launch; Product Positioning; Business Startups; Price; Medical Devices and Supplies Industry; Cambridge; Massachusetts; United States
Chung, Doug J., and Sarah Mehta. "Luminopia: Improving Treatment for Visual Disorders." Harvard Business School Case 517-065, April 2017.
- 25 Jun 2019
- Research & Ideas
The Powerful Strategic Tool Companies Should Not Try to Control
World Nutella Day, held on February 5, inspired more than 40,000 Instagram posts as fans of the chocolate-hazelnut spread shared recipe videos, memes, and selfies with jars. It was free marketing for Nutella maker Ferrero, which almost... View Details
Keywords: by Danielle Kost
- 01 Dec 2020
- News
The Camel and the Unicorn
an integral part of Silicon Valley culture, we first need to understand how Silicon Valley came to be. Nancy Koehn: My name is Nancy Koehn. I'm a historian at the Harvard Business School where I hold the James E. Robison Chair of View Details
- July 2010 (Revised August 2011)
- Supplement
Erik Peterson at Biometra (B)
By: John J. Gabarro, Thomas J. DeLong and Jevan Soo
This one-paragraph case adds to the data presented in the (A) case. A redisguised and updated version of earlier case 494-006. View Details
Gabarro, John J., Thomas J. DeLong, and Jevan Soo. "Erik Peterson at Biometra (B)." Harvard Business School Supplement 411-032, July 2010. (Revised August 2011.)
- 13 Jun 2018
- Sharpening Your Skills
That Costs HOW Much?
"Price is what you pay. Value is what you get." For makers of that product, the price will help determine the target audience, help define marketing strategy, and, ultimately, decide whether the company makes money. In other... View Details
- 01 Sep 2006
- News
Charting the Year Ahead
percentage takes advantage of them. Insightful demographic and psychographic profiles have been developed from alumni survey data that will enable the committee, chaired by Jim Rice (MBA 1986), to recommend segment-specific marketing and... View Details
- 01 Sep 2006
- News
Light Years Ahead
coursework similar to what I had been doing at JPL.” As his doctoral work progressed, Light became “more and more interested in the Business School side of the joint program.” He found mentors in Raiffa and Finance Professor Eli Shapiro,... View Details
- 12 Jun 2014
- News
The First Five Years: Minal Mehta (MBA 2011)
marketing job at Amazon, looking to reconnect with my creative side and do something entrepreneurial. Enter my cofounders, Shahil Patel and Mayuri Bhandari. In Boston, Shahil, a first-year MBA at MIT, was fresh off of the semifinals of... View Details
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
Conversely, I’ve heard investors say they wish the leaders of their portfolio companies would be more transparent about challenges they are facing and ask for help. As one investor said to me, “They already sold me on the business and... View Details
Keywords: by Julia Austin
- 01 Feb 2001
- News
New Fitzhugh Professorship Celebrated
University in 1934. Fitzhugh became engrossed in his experience at Howard, which stretched into the next three decades and left an indelible mark on the school and its business curriculum. He worked diligently to build Howard's View Details
- 05 Jun 2019
- Research & Ideas
If Your Customers Don't Care What You Charge, What Should You Charge?
effects of competition have an advantage within their markets, says Alexander J. MacKay, assistant professor of business administration at Harvard Business School, who coauthored the study Consumer Inertia... View Details
- 01 Dec 2007
- News
Fall Reunions
the classroom, with topics ranging from business opportunities in emerging markets to biotech to management challenges in public education. And once the cold-call jitters were over, there was ample time for... View Details
- October 2016 (Revised November 2016)
- Case
Innovating Beyond Ochsner
By: Richard G. Hamermesh and Olivia Hull
The Ochsner Health System has developed a proprietary software tool designed to treat hypertension. Built into the system’s electronic medical records, the Hypertension Digital Medicine program allows patients to record their blood pressure at home and share readings... View Details
Keywords: Electronic Medical Records; Telemedicine; Hypertension; High Blood Pressure; Chronic Disease; Entrepreneurship; Health Disorders; Business Model; Business Startups; Innovation and Invention; Growth Management; Marketing Strategy; Product Launch; Product Positioning; Science-Based Business; Business Strategy; Health Industry; Technology Industry; New Orleans; Louisiana
Hamermesh, Richard G., and Olivia Hull. "Innovating Beyond Ochsner." Harvard Business School Case 817-028, October 2016. (Revised November 2016.)
- 10 Jul 2016
- News
Georgetown Dean Thomas Returns to Teaching
Business Experience elective for undergraduates and the Global Fellows Program. He also developed an online Master of Science in finance degree and opened centers of study on markets and ethics and global... View Details
- Student-Profile
Byungyeon Kim
outcomes be more precisely forecasted? Couldn’t the business practices be more efficiently designed? Despite his increasing intellectual curiosity, he found no outlet to explore the many questions that occurred to him. “I realized what I... View Details
- 01 Apr 2001
- News
Books: Brand New
by Nancy F. Koehn (Harvard Business School Press) The creation of a powerful, widely recognized brand is the ultimate goal that every entrepreneur dreams of but few achieve. In her new book, Brand New: How Entrepreneurs Earned Consumers’... View Details
- 06 Oct 2022
- News
The History of the Beauty Industry
- April 1998
- Teaching Note
Materials Technology Corporation TN
By: Clayton M. Christensen
Teaching Note for (9-694-075). View Details
- 01 Apr 1998
- News
Emerging Information
membership in exchange for the company's frank assessment of the service. More recently, Mueller added information about Russian and Chinese aviation in response to a request from a large aerospace manufacturer that, up to that point, had not been a major customer. The... View Details
Keywords: Paul Michelman
- 01 Dec 2006
- News
Inside Intel
Be Fun. The book was right. I came to HBS on a one-year fellowship in 1978 and was asked to stay to teach marketing. Over time, I realized that if we could take our teaching methods from marketing and move them to the realm of history, we... View Details