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Show Results For
-
All HBS Web
(896)
- People (2)
- News (118)
- Research (665)
- Events (8)
- Multimedia (1)
- Faculty Publications (266)
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
advice to businesses using affiliate marketing programs. His new working paper, written with Wesley Brandi, is titled Information and Incentives in Online Affiliate Marketing. The paper offers ways to help companies make better choices...
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- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery...
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by HBS News
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
and fundamental to Kodak’s identity. In January 2016, Clarke and his executive team traveled to Las Vegas, Nevada, for the annual Consumer Electronics Show (CES) where the company unveiled a prototype of its new Super 8 camera—an analog...
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Dina Gerdeman
- 16 Dec 2008
- First Look
First Look: December 16, 2008
million from advertising. The new CEO had to decide which of these three revenue sources he should focus on in the future and how this choice would influence the target customers, the service offerings, and the required capabilities....
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Sean Silverthorne
- 26 Jul 2004
- Research & Ideas
A Better Way to Negotiate: Backward
technical and management team members. Now running desperately low on cash, Perlman had to contend with many potential deal partners, including VCs, angels, and industrial partners (as potential sources of cash); consumer electronics...
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by James K. Sebenius
- 06 Jun 2017
- First Look
First Look at New Research and Ideas: June 6, 2017
of strategy as “the smallest set of choices to optimally guide (or force) other choices.” The paper shows that this definition coincides with the equilibrium outcome of a “strategy formulation game,” in which such strategy endogenously...
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Sean Silverthorne
- December 1993 (Revised November 2009)
- Case
Manville Corporation Fiber Glass Group (A)
By: Lynn S. Paine and Sarah Gant
Manville Corp.'s senior managers must decide how to respond to a new scientific study suggesting that fiberglass, the source of 75% of the company's profits, may be another asbestos and must act under conditions of great uncertainty. In particular, when should a...
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Communication Strategy;
Decision Choices and Conditions;
Ethics;
Health Disorders;
Risk Management;
Marketing Communications;
Product;
Corporate Social Responsibility and Impact;
Safety;
Consumer Products Industry;
Consumer Products Industry
Paine, Lynn S., and Sarah Gant. "Manville Corporation Fiber Glass Group (A)." Harvard Business School Case 394-117, December 1993. (Revised November 2009.)
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
practices is important for understanding financial decision-making of households in dire circumstances as well as for setting appropriate consumer protection policies. We conduct a simple experiment in three sites in which we paid off...
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Dina Gerdeman
- 19 May 2009
- First Look
First Look: May 19, 2009
salinity; and poses strategic choices for a start-up company operating at the intersection of business, agriculture, and climate change. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709019 CalPERS'...
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Martha Lagace
- 08 Dec 2015
- First Look
December 8, 2015
create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that...
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Sean Silverthorne
- 01 Sep 2004
- News
A Market-Based Prescription
they price their products depend on consumer demand, value, and traditional market forces. Our present system suppresses these forces and innovation. Doctors can only provide services that fit static billing and payment codes. These codes...
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- 28 Feb 2014
- News
The First Five Years: Omowale Casselle (MBA 2009)
traffic retail locations, that will help consumers trial, discover, and ultimately make more informed choices about their most important purchase decisions in health, wellness, beauty, and household—and now...
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- 05 May 2015
- First Look
First Look: May 5
scanner panel data from a single California location of a major grocery chain, and completely controlling for consumer heterogeneity, we demonstrate that bringing your own bags simultaneously increases purchases of environmentally...
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Carmen Nobel
- 22 Sep 2009
- First Look
First Look: September 22
the mechanism of industry migration proposed in models like Duranton (2007). Shaping Online Consumer Choice by Partitioning the Web Authors:Jolie M. Martin and Michael I. Norton Publication:Psychology and...
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Martha Lagace
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
viable choices for search advertising.” Serious harms occur to others if Yahoo's ad platform disintegrates. Consumers benefit from diversity in ad platforms so that no single platform can unduly restrict the...
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- 01 Jun 1999
- News
Where Main Street Meets Wall Street
inherent in online trading. "The online consumer can execute a trade for up to 90 percent less than a traditional broker's fee," Light points out. "Consequently, the intermediaries in the financial services industry-the brokers-are really...
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Garry Emmons
- Web
Meet the HBS Women’s Association - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering...
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- 04 Feb 2014
- First Look
First Look: February 4
(Ostrom, 1990). Here we extend this claim to the production of man-made artifacts. The design commons induced teachers to volunteer time and effort to communicate their practical knowledge but created corresponding tensions over interdependent View Details
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Sean Silverthlorne
- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
where others didn’t—and how these mainstream firms had no choice but to innovate themselves. New models were tried; some succeeded, some failed. Commercial markets turned innovations into valuable products and services as the Internet...
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- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Companies Must Forget—and Borrow
established organizations are wise to consider radically new approaches that address changing needs of consumers in today's digital age. Yet companies should be wary of the temptation to toss out all existing practices because they risk...
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