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Show Results For
- All HBS Web
(2,153)
- People (8)
- News (689)
- Research (699)
- Events (5)
- Multimedia (28)
- Faculty Publications (361)
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- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
the twentieth century, companies relied on a "full-service" agency for most or all of their advertising service needs, including both creative development and media planning and buying. Agencies were compensated primarily by commissions related to the volume of media... View Details
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
Facebook. Enron's Lessons for Managers Published: July 12, 2004 Like the Challenger space shuttle disaster was a learning experience for engineers, so too is the Enron crash for managers, says Harvard Business School professor Malcolm S.... View Details
Keywords: by Sean Silverthorne
- 02 Aug 2004
- Research & Ideas
Health Care Research and Prospects
coming out with a book next year that examines the complex politics, ethics, and moral issues associated with reproductive technologies. Her argument is that companies in this space are going to have to deal with these political, ethical,... View Details
- 29 May 2020
- Op-Ed
How Leaders Are Fighting Food Insecurity on Three Continents
AmeriCorps service members, it now is focused on maximizing food production by expanding growing space and adjusting crop plans. The goal is to double last year’s harvest of 3 tons of food, which is being given free of charge to local... View Details
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
commission on advertisers' outlays for media time and space. As the working paper points out, buying media time and space is a two-step process. The first, which the researchers refer to as the intermedia decision, involves selecting the... View Details
- 08 Feb 2011
- First Look
First Look: Feb. 8
per consumer visit and 2) influencing stores' choices of strategic variables (e.g., pricing). We characterize the conditions under which there would be no role for search diversion as a strategic instrument for the intermediary, thereby showing that it occurs even when... View Details
Keywords: Sean Silverthorne
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
going to make the food space more vulnerable in the next five years. There is going to be enormous change, both because of the way people eat and because new models are starting to come into the equation that will erode the... View Details
- 11 Sep 2007
- First Look
First Look: September 11, 2007
own profits when one side is subsidized in equilibrium. By contrast, if platforms make positive margins on both sides, the same investment has the regular, expected effects. Our analysis implies that the strategy space and the logic of... View Details
Keywords: Martha Lagace
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
watches the program at its original time be valued in terms of cost for ad space the same as a person who watches it 3 days later via his DVR? This same problem is cropping up within the online medium as well. Q: How are advertising... View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
located across the street. In fact, the argument goes, having a physical store may prove to be a liability, burdening the conventional retailer with unnecessary overhead. In theory, that may be true. But in practice, it's false. The constraints of time and View Details
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
government intervention, two of the principal forces that influence variation in firm profitability. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54835 forthcoming Journal of Economics & Management Strategy Friends or Foes? Examining Platform... View Details
Keywords: by Sean Silverthorne
- 19 Jan 2016
- First Look
January 19, 2016
them also to provide public space Wi-Fi, advertising, and urban intelligence sensors. "One year from now we will no longer sell any machines," Kutner planned to tell the company's board of directors. Would they buy his... View Details
Keywords: Sean Silverthorne
- 22 Feb 2016
- Research & Ideas
The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist
prices. These stores kept their costs down partly by moving into low-rent commercial spaces and hiring unskilled, low-wage workers, rather than trained pharmacists. Against predatory pricing Although these competitors didn’t sell... View Details
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
than already-mixed concrete delivered by trucks. A more significant finding was that do-it-yourself projects have a special significance for this demographic. Building projects, the team learned, provided more than the functional benefits of extra living View Details
- 04 Aug 2021
- Research & Ideas
Worried About the Great Resignation? Be a Good Company to Come From
exodus. Generational expectations about what makes a good job are changing, employees are fatigued from the year-long pandemic and there are labor shortages everywhere. Employees have had the time and space to think about what really... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
- 25 Nov 2013
- Research & Ideas
Hiding From Managers Can Increase Your Productivity
while studying the manufacturing floor at a leading, technologically advanced global contract manufacturer's plant in Southern China, where tens of thousands of workers assembled mobile devices under close supervision. The plant for years had operated myriad identical... View Details
- 03 Jul 2012
- First Look
First Look: July 3
We develop a model of the productive opportunity space for SEOs as a basis and an inspiration for further scholarly inquiry. Order the book: http://www.emeraldinsight.com/books.htm?issn=0733-558x&volume=33 Egalitarianism, Cultural... View Details
Keywords: Sean Silverthorne
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
Collaboration By: Bernstein, Ethan, and Stephen Turban Abstract— : Organizations’ pursuit of increased workplace collaboration has led managers to transform traditional office spaces into “open,” transparency-enhancing architectures with... View Details
Keywords: Dina Gerdeman
- 07 Feb 2017
- First Look
First Look at New Research: February 7
case:https://cb.hbsp.harvard.edu/cbmp/product/517027-PDF-ENG Harvard Business School Case 617-022 Alnylam Pharmaceuticals: Building Value from the IP Estate (B) The leader of a pioneering biotech company in the siRNA space weighs his... View Details
Keywords: Sean Silverthorne
- 28 Apr 2015
- First Look
First Look: April 28
the educational technology space can approach early product development, pilot in classrooms, and connect with different stakeholders. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/315052-PDF-ENG Harvard Business School... View Details
Keywords: Sean Silverthorne