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All HBS Web
(1,273)
- People (2)
- News (352)
- Research (656)
- Events (5)
- Multimedia (19)
- Faculty Publications (417)
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- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
be able to experiment with the economics and logistics of a pizza business and gain firsthand experience of his customers as well. The outlet was an instant hit, but Pujals...
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by Walter Kuemmerle
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
direct sales? Should I break out individual costs on a price tag? How Can Marketing Better Align With Corporate Strategy? Fixing the Marketing—CEO Disconnect In many companies, the marketing function has wandered far from the firms' overall strategy. The result: lower...
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- March 2020
- Case
Voi Technology
By: Jeffrey F. Rayport and Olivia Hull
Voi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reach profitability....
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Entrepreneurship;
Business Strategy;
Technology Adoption;
Innovation Strategy;
Technological Innovation;
Marketing Strategy;
Business Plan;
Product Marketing;
Product Launch;
Product Positioning;
Energy Conservation;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Globalized Economies and Regions;
Innovation Leadership;
Human Capital;
Laws and Statutes;
Growth Management;
Operations;
Logistics;
Service Operations;
Supply Chain Management;
Organizational Culture;
Information Infrastructure;
Transportation;
Transportation Industry;
Technology Industry;
Europe
Rayport, Jeffrey F., and Olivia Hull. "Voi Technology." Harvard Business School Case 820-099, March 2020.
- 08 Sep 2011
- What Do You Think?
What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?
Summing Up The first impression I get from respondents to this month's column is that Steve Jobs can't be replaced as CEO of Apple by just one person. Rather the succession must include at least a head of design (according to Yadeed Lobo) to go along with Tim Cook, the...
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- 29 Apr 2020
- Book
The Key to Powerful Social Change: Small Villages
Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to...
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by Dina Gerdeman