Publications

January 2009 (Revised June 2010)
Teaching Note

Lyons Document Storage Corporation: Bond Math (Brief Case)

By: William J. Bruns Jr.

Teaching Note to 3215 View Details

Keywords: Financial Accounting; Quantitative Analysis; Securities; Debt Securities; Cash Flow; Mathematical Methods; Accounting

Article

How Much Is a Reduction of Your Customers' Wait Worth? An Empirical Study of the Fast-Food Drive-Thru Industry Based on Structural Estimation Methods

In many service industries, companies compete with each other on the basis of the waiting time their customers experience, along with other strategic instruments such as the price they charge for their service. The objective of this paper is to conduct an empirical... View Details

Keywords: Customer Satisfaction; Price; Service Delivery; Mathematical Methods; Competition; Food and Beverage Industry; Service Industry

2008
Working Paper

CPC/CPA Hybrid Bidding in a Second Price Auction

By: Benjamin Edelman and Hoan Lee

We develop a model of online advertising in which each advertiser chooses from multiple advertising measurement metrics—paying either for each click on its ads (CPC), or for each purchase that follows an ad-click (CPA). Our analysis extends classic auction results by... View Details

Keywords: Online Advertising; Auctions; Bids and Bidding; Measurement and Metrics; Quality; Mathematical Methods; Web Sites

July–August 2023
Article

Demand Learning and Pricing for Varying Assortments

By: Kris Ferreira and Emily Mower

Problem Definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, e.g., due to limited inventory, perishable or time-sensitive products, or the retailer’s desire to... View Details

Keywords: Experiments; Pricing And Revenue Management; Retailing; Demand Estimation; Pricing Algorithm; Marketing; Price; Demand and Consumers; Mathematical Methods

July 1990
Background Note

Perceptual Mapping: A Manager's Guide

By: Robert J. Dolan

Describes the perceptual mapping technique in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making. View Details

Keywords: Mathematical Methods; Industry Structures; Marketing

Educators

1999
Other Unpublished Work

Estimating Industry Multiples

By: Malcolm Baker and R. S. Ruback

We analyze industry multiples for the S&P 500 in 1995. We use Gibbs sampling to estimate simultaneously the error specification and small sample minimum variance multiples for 22 industries. In addition, we consider the performance of four common multiples: the simple... View Details

Keywords: Management Analysis, Tools, and Techniques; Performance; Mathematical Methods

September 2010
Article

Do Inventory and Gross Margin Data Improve Sales Forecasts for U.S. Public Retailers?

By: Saravanan Kesavan, Vishal Gaur and Ananth Raman

Firm-level sales forecasts for retailers can be improved if we incorporate cost of goods sold, inventory, and gross margin (defined here as the ratio of sales to cost of goods sold) as three endogenous variables. We construct a simultaneous equations model, estimated... View Details

Keywords: Sales; Forecasting and Prediction; Distribution; Goods and Commodities; Cost; Public Sector; Profit; Mathematical Methods; Analytics and Data Science; Retail Industry; United States

November 2006
Background Note

Technical Game Theory Note #6: Multiple-Round Games and Reputations

By: Dennis A. Yao

Provides a game theory-based interpretation of reputations and reputation building. View Details

Keywords: Game Theory; Mathematical Methods; Games, Gaming, and Gambling; Reputation; Debates; Strategy; Performance Consistency; Performance Improvement; Strategic Planning; Education Industry

Educators

December 2005 (Revised March 2007)
Case

Innovation and Collaboration at Merrill Lynch

By: Boris Groysberg and Ingrid Vargas

In the spring of 2005, Candace Browning, head of Global Securities Research and Economics at Merrill Lynch, led about 500 Merrill Lynch analysts worldwide in a collaborative effort to produce innovative research, most of them accustomed to working independently in... View Details

Keywords: Leadership; Groups and Teams; Management Teams; Decision Making; Collaborative Innovation and Invention; Negotiation; Mathematical Methods; Strategy; Human Resources; Motivation and Incentives; Banking Industry; Financial Services Industry

Educators

June 2024
Article

Redistributive Allocation Mechanisms

By: Mohammad Akbarpour, Piotr Dworczak and Scott Duke Kominers

Many scarce public resources are allocated at below-market-clearing prices, and sometimes for free. Such "non-market" mechanisms sacrifice some surplus, yet they can potentially improve equity. We develop a model of mechanism design with redistributive concerns. Agents... View Details

Keywords: Equality and Inequality; Welfare; Mathematical Methods; Market Design; Cost vs Benefits

SSRN

May 2010
Teaching Note

Flare Fragrances Company, Inc.: Analyzing Growth Opportunities (Brief Case)

By: John A. Quelch and Lisa D. Donovan

Teaching note to case #4550 View Details

Keywords: Quantitative Analysis; Market Segmentation; Product Introduction; New Product Marketing; Product Lines; Product Positioning; Distribution; Mathematical Methods; Product Launch; Segmentation

February 2010
Supplement

Marketing Analysis Toolkit: Breakeven Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

This Excel worksheet contains sample problems, prebuilt Excel models to run breakeven analyses, and charts and graphs which help visualize the results. It is designed to accompany "Marketing Analysis Toolkit: Breakeven Analysis." View Details

Keywords: Mathematical Methods; Marketing; Decisions; Planning; Marketing Strategy; Management Analysis, Tools, and Techniques

June 2008
Article

The Market for Mergers and the Boundaries of the Firm

By: Matthew Rhodes-Kropf and David Robinson

We relate the property rights theory of the firm to empirical regularities in the market for mergers and acquisitions. We first show that high market-to-book acquirers typically do not purchase low market-to-book targets. Instead, mergers pair together firms with... View Details

Keywords: Mergers and Acquisitions; Assets; Investment; Property; Mathematical Methods; Boundaries

2008
Working Paper

Taste Heterogeneity, IIA, and the Similarity Critique

By: Thomas J. Steenburgh and Andrew Ainslie

The purpose of this paper is to show that allowing for taste heterogeneity does not address the similarity critique of discrete-choice models. Although IIA may technically be broken in aggregate, the mixed logit model allows neither a given individual nor the... View Details

Keywords: Decision Choices and Conditions; Mathematical Methods; Behavior; Prejudice and Bias

12 Mar 2008
Working Paper Summaries

Allocating Marketing Resources

Keywords: by Sunil Gupta & Thomas J. Steenburgh

May 2011
Article

Race at the Top: How Companies Shape the Inclusion of African Americans on Their Boards in Response to Institutional Pressures

By: Clayton S. Rose and William T. Bielby

Drawing on institutionalist theory, we conceptualize the racial composition of the boards of directors of large American companies as shaped in response to social and political norms. We use new longitudinal and cross-sectional data to test hypotheses about factors... View Details

Keywords: Leadership; Governing and Advisory Boards; Race; Mathematical Methods; Government and Politics; Public Ownership; United States

2009
Working Paper

Farsighted House Allocation

By: Bettina-Elisabeth Klaus, Flip Klijn and Markus Walzl

In this note we study von Neumann-Morgenstern farsightedly stable sets for Shapley and Scarf (1974) housing markets. Kawasaki (2008) shows that the set of competitive allocations coincides with the unique von Neumann-Morgenstern stable set based on a farsighted version... View Details

Keywords: Microeconomics; Housing; Resource Allocation; Mathematical Methods; Competitive Strategy; Equality and Inequality