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All HBS Web
(1,274)
- People (2)
- News (220)
- Research (978)
- Events (2)
- Multimedia (2)
- Faculty Publications (626)
- 01 Mar 2024
- News
Giving All Stakeholders a Voice
For John Wu (MBA 2000), “Web3” means more than technological innovation. “It’s a mindset,” he says of the movement toward a decentralized internet that accelerates innovation and gives end users greater collaboration with businesses. “It’s a transformative shift in...
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April White
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
cybersecurity threats. During the past 10 years, Iansiti and Lakhani have researched AI’s impact on businesses and have helped several companies transform their strategies, including internet pioneers like Amazon, Microsoft, Mozilla, and...
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by Dina Gerdeman
- July 2020 (Revised November 2020)
- Case
Pricing at Netflix
By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein
Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product...
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Keywords:
Pricing;
Marketing;
Marketing Strategy;
Entertainment;
Film Entertainment;
Television Entertainment;
Finance;
Price;
Strategy;
Competition;
Competitive Strategy;
Business Strategy;
Adaptation;
Information Technology;
Internet and the Web;
Digital Platforms;
Customers;
Customer Satisfaction;
Customer Value and Value Chain;
Entertainment and Recreation Industry;
North and Central America;
United States
Ofek, Elie, Marco Bertini, Oded Koenigsberg, and Amy Klopfenstein. "Pricing at Netflix." Harvard Business School Case 521-004, July 2020. (Revised November 2020.)
- 04 Jun 2001
- What Do You Think?
What’s the Future of the Subscription Model?
Summing Up The Subscription Model: Down but Not Out Just as manufacturing organizations are once again adopting a subscription model as a means of pricing product-service packages marketed as solutions, it appears that Internet-based...
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by James Heskett
- 2018
- Working Paper
Executive Development Programs Enter the Digital Matrix: I. Disrupting the Demand Landscape
By: Das Narayandas and Mihnea C. Moldoveanu
Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other segments of higher education,...
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Keywords:
Executive Education;
Internet and the Web;
Disruption;
Management Skills;
Leadership Development
Narayandas, Das, and Mihnea C. Moldoveanu. "Executive Development Programs Enter the Digital Matrix: I. Disrupting the Demand Landscape." Harvard Business School Working Paper, No. 17-020, September 2016. (Revised June 2018.)
- October 2021 (Revised November 2021)
- Case
Bodega Aurrera: eCommerce at the Base of the Pyramid
By: Michael Chu, Álvaro Rodríguez Arregui, Carla Larangeira and Jenyfeer Martinez Buitrago
Bodega Aurrera, serving the base of the pyramid and Walmart’s main Mexican format, is considering launching a full eCommerce channel as Covid-19 has erupted in the country. In 2019, Bodega Aurrera accounted for 45% of revenues and 2,748 of Walmex’s 3,416 stores. Having...
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Keywords:
Ecommerce;
Bottom Of The Pyramid;
Digitalization;
Omnichannel;
Walmart;
Business Model;
Internet and the Web;
Marketing Channels;
Technology Adoption;
E-commerce;
Retail Industry;
Latin America;
Mexico
Chu, Michael, Álvaro Rodríguez Arregui, Carla Larangeira, and Jenyfeer Martinez Buitrago. "Bodega Aurrera: eCommerce at the Base of the Pyramid." Harvard Business School Case 322-059, October 2021. (Revised November 2021.)
- 14 Aug 2012
- First Look
First Look: August 14
the more complex the legislation, the more difficulty the market has in assessing the impact of these bills. Consistent with the legislator incentive mechanism, the more concentrated the legislator's interest in the industry, the more...
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Sean Silverthorne
- 01 Jan 2012
- News
Hiroshi Mikitani, MBA 1993
owners of small businesses, as well as Japanese society as a whole, Mikitani began working on a web-based shopping mall. “At the time, the Internet was at an early stage,” he notes. “No one was buying things online in Japan.” Working with...
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- 08 Mar 2004
- Research & Ideas
Creating Value in Your Business Ecosystem
Its market capitalization represents a larger portion of the ecosystem—typical for a keystone because of its powerful position—but it has never been higher than 0.4 percent. Even in the much smaller software ecosystem, in which the...
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by Marco Iansiti & Roy Levien
- April 29, 2020
- Article
The Case for AI Insurance
By: Ram Shankar Siva Kumar and Frank Nagle
When organizations place machine learning systems at the center of their businesses, they introduce the risk of failures that could lead to a data breach, brand damage, property damage, business interruption, and in some cases, bodily harm. Even when companies are...
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Keywords:
Artificial Intelligence;
Machine Learning;
Internet and the Web;
Safety;
Insurance;
AI and Machine Learning;
Cybersecurity
Kumar, Ram Shankar Siva, and Frank Nagle. "The Case for AI Insurance." Harvard Business Review Digital Articles (April 29, 2020).
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
When Rory M. McDonald was working on his PhD at Stanford University in 2007, it was the heyday of the lean startup in Silicon Valley. “It seemed like pretty much every week there was some new market category being touted as the next big...
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- 02 Apr 2001
- Research & Ideas
Not All M&As Are Alike—and That Matters
managers, and rationalizes administrative processes. In the end, the acquiring company has greater market share, a more efficient operation, better managers, more clout, and the industry as a whole has less excess capacity. What's not to...
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by Joseph L. Bower
- March 2004 (Revised September 2005)
- Case
RealNetworks Rhapsody
By: Thomas R. Eisenmann and Steven Carpenter
Examines RealNetwork's (Real's) strategy for the rapidly emerging online music market. In contrast to rivals who sell individual copies of songs, Real offers online music on a subscription basis. For a $10 monthly fee, subscribers to Real's Rhapsody service have...
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Keywords:
Internet and the Web;
Competitive Advantage;
Distribution Channels;
Music Entertainment;
Ownership;
Service Industry;
Retail Industry;
Music Industry
Eisenmann, Thomas R., and Steven Carpenter. "RealNetworks Rhapsody." Harvard Business School Case 804-142, March 2004. (Revised September 2005.)
- 27 May 2014
- First Look
First Look: May 27
for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives-from friendship and dating to news and business. What makes social media so different from traditional media? Answering that...
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Sean Silverthorne
- Web
Historical Data & Sources - Business History
Statistique Agricole , various years Download Data Set in Excel Boston Consulting Group “A Truly Global Firm,” BCG website Map created by John Regan, MBA 2016 Download Data Set in Excel Broadband Subscriptions per 100 People The World Bank, “Fixed Broadband View Details
- September 2020
- Article
Customer Supercharging in Experience-Centric Channels
By: David R. Bell, Santiago Gallino and Antonio Moreno
We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging” and...
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Keywords:
Retail Operations;
Marketing-operations Interface;
Omnichannel Retailing;
Experience Attributes;
Quasi-experimental Methods;
Operations;
Internet and the Web;
Marketing Channels;
Consumer Behavior;
Retail Industry
Bell, David R., Santiago Gallino, and Antonio Moreno. "Customer Supercharging in Experience-Centric Channels." Management Science 66, no. 9 (September 2020).
- Web
The 20th Century Zeitgeist - Leadership
infections Synthetic rubberx Influence: High 50 1950 s 19 Television sales expand dramatically Transistors used in portable radios and calculators Influence: Medium-High 60 1960 s 19 Man walks on the moon Color TV market grows Microchips...
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- October 2004 (Revised November 2004)
- Case
Mavens & Moguls: Creating a New Business Model
By: Myra M. Hart, Victoria Winston and Kristin Lieb
Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn, learns the business, builds a power network of industry experts and potential customers, and uses this expertise...
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Keywords:
Internet and the Web;
Values and Beliefs;
Work-Life Balance;
Organizational Structure;
Organizational Culture;
Operations;
Networks;
Business Model;
Growth Management;
Business Growth and Maturation;
Entrepreneurship;
Growth and Development Strategy;
Consulting Industry
Hart, Myra M., Victoria Winston, and Kristin Lieb. "Mavens & Moguls: Creating a New Business Model." Harvard Business School Case 805-050, October 2004. (Revised November 2004.)
- 2022
- Working Paper
Can a Website Bring Unemployment Down? Experimental Evidence from France
By: Aïcha Ben Dhia, Bruno Crépon, Esther Mbih, Louise Paul-Delvaux, Bertille Picard and Vincent Pons
We evaluate the impact of an online platform giving job seekers tips to improve their search and recommendations of new occupations and locations to target, based on their personal data and labor market data. Our experiment used an encouragement design and was...
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Keywords:
Online Platform;
Digital Platform;
Unemployment;
Encouragement Design;
Job Search;
Jobs and Positions;
Internet and the Web;
Well-being;
Outcome or Result;
Digital Platforms;
France
Ben Dhia, Aïcha, Bruno Crépon, Esther Mbih, Louise Paul-Delvaux, Bertille Picard, and Vincent Pons. "Can a Website Bring Unemployment Down? Experimental Evidence from France." NBER Working Paper Series, No. 29914, April 2022.
- 16 Jan 2018
- First Look
First Look at New Research and Ideas, January 16, 2018
and Kate Barasz Abstract—Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented...
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Sean Silverthorne