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  • December 2015 (Revised February 2016)
  • Case

Ocado

By: José Alvarez, David E. Bell and Damien McLoughlin
In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated... View Details
Keywords: Ocado; Grocery; Retail; Online Grocery; Supermarket; Delivery Models; Service Models; United Kingdom; Technology; Operations Management; Digital Platforms; Competition; Internet and the Web; Service Operations; Service Delivery; Supply Chain; Marketing; Retail Industry; Food and Beverage Industry; United Kingdom
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  • 14 Aug 2012
  • First Look

First Look: August 14

the more complex the legislation, the more difficulty the market has in assessing the impact of these bills. Consistent with the legislator incentive mechanism, the more concentrated the legislator's interest in the industry, the more... View Details
Keywords: Sean Silverthorne
  • 03 May 2023
  • Research & Ideas

Why Confronting Racism in AI 'Creates a Better Future for All of Us'

During his recent standing-room-only seminar about artificial intelligence (AI) and race at Harvard Business School recently, marketing professor Broderick Turner displayed a slide showing several white blob-like characters that resembled... View Details
Keywords: by Barbara DeLollis
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

countries. I find that price levels are identical about 72% of the time. Price changes are not synchronized but have similar frequencies and average sizes. These results have implications for national statistical offices, researchers using online data, and anyone... View Details
Keywords: Sean Silverthorne
  • 08 Mar 2004
  • Research & Ideas

Creating Value in Your Business Ecosystem

Its market capitalization represents a larger portion of the ecosystem—typical for a keystone because of its powerful position—but it has never been higher than 0.4 percent. Even in the much smaller software ecosystem, in which the... View Details
Keywords: by Marco Iansiti & Roy Levien
  • April 29, 2020
  • Article

The Case for AI Insurance

By: Ram Shankar Siva Kumar and Frank Nagle
When organizations place machine learning systems at the center of their businesses, they introduce the risk of failures that could lead to a data breach, brand damage, property damage, business interruption, and in some cases, bodily harm. Even when companies are... View Details
Keywords: Artificial Intelligence; Machine Learning; Internet and the Web; Safety; Insurance; AI and Machine Learning; Cybersecurity
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  • Web

The 20th Century Zeitgeist - Leadership

infections Synthetic rubberx Influence: High 50 1950 s 19 Television sales expand dramatically Transistors used in portable radios and calculators Influence: Medium-High 60 1960 s 19 Man walks on the moon Color TV market grows Microchips... View Details
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208070 iPhone vs. Cell Phone Harvard Business School Case 708-451 The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile... View Details
Keywords: Martha Lagace
  • 27 May 2014
  • First Look

First Look: May 27

for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives-from friendship and dating to news and business. What makes social media so different from traditional media? Answering that... View Details
Keywords: Sean Silverthorne
  • November 2022 (Revised June 2023)
  • Case

UGG Steps into the Metaverse

By: Shunyuan Zhang, Sharon Joseph, Sunil Gupta and Julia Kelley
In the fall of 2022, boot maker UGG and its parent company, Deckers, were working to position the brand in the nascent but fast growing metaverse. The metaverse, the online realm that individual users could navigate as digital avatars, was becoming more commercialized,... View Details
Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Fashion Industry; Information Technology Industry; United States
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  • September 2014 (Revised June 2017)
  • Case

Google Inc. in 2014

By: Benjamin Edelman and Thomas R. Eisenmann
Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to selected competitors. Asks what Google should do next. View Details
Keywords: Search Engines; Google; Online Advertising; Internet and the Web; Network Effects; Business Model; Competition; Digital Marketing; Information Technology Industry; Advertising Industry
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  • 01 Mar 2024
  • News

Giving All Stakeholders a Voice

For John Wu (MBA 2000), “Web3” means more than technological innovation. “It’s a mindset,” he says of the movement toward a decentralized internet that accelerates innovation and gives end users greater collaboration with businesses.... View Details
Keywords: April White
  • 01 Sep 2003
  • News

Kumar Mahadeva

has a market cap of $1.7 billion. In the most recent quarter, revenues increased 60 percent. Based in Teaneck, New Jersey, Cognizant has established twelve software development centers across India. “Most U.S. companies approach overseas... View Details
Keywords: Deborah Blagg; Management, Scientific, and Technical Consulting Services; Professional Services
  • Web

Baker Library / Bloomberg Center | About

Internet service. The space also houses some historical treasures for the School, including the Written Analysis of Cases slot; the Baker 20 case distribution center; a rendering of the original Baker Library stacks and grille; and an... View Details
  • March 2004 (Revised September 2005)
  • Case

RealNetworks Rhapsody

By: Thomas R. Eisenmann and Steven Carpenter
Examines RealNetwork's (Real's) strategy for the rapidly emerging online music market. In contrast to rivals who sell individual copies of songs, Real offers online music on a subscription basis. For a $10 monthly fee, subscribers to Real's Rhapsody service have... View Details
Keywords: Internet and the Web; Competitive Advantage; Distribution Channels; Music Entertainment; Ownership; Service Industry; Retail Industry; Music Industry
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  • Web

Historical Data & Sources - Business History

Statistique Agricole , various years Download Data Set in Excel Boston Consulting Group “A Truly Global Firm,” BCG website Map created by John Regan, MBA 2016 Download Data Set in Excel Broadband Subscriptions per 100 People The World Bank, “Fixed Broadband View Details
  • September 2020
  • Article

Customer Supercharging in Experience-Centric Channels

By: David R. Bell, Santiago Gallino and Antonio Moreno
We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging” and... View Details
Keywords: Retail Operations; Marketing-operations Interface; Omnichannel Retailing; Experience Attributes; Quasi-experimental Methods; Operations; Internet and the Web; Marketing Channels; Consumer Behavior; Retail Industry
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  • January 2020
  • Case

Freelancer, Ltd.

By: Christopher Stanton, Karim R. Lakhani, Jennifer L. Hoffman, Jin Hyun Paik and Nina Cohodes
Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500... View Details
Keywords: Freelancers; Platforms; Digital Labor; Labor; Human Resources; Management; Internet and the Web; Growth and Development Strategy; Digital Platforms; Information Industry; Australia; United States; Philippines
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  • October 2004 (Revised November 2004)
  • Case

Mavens & Moguls: Creating a New Business Model

By: Myra M. Hart, Victoria Winston and Kristin Lieb
Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn, learns the business, builds a power network of industry experts and potential customers, and uses this expertise... View Details
Keywords: Internet and the Web; Values and Beliefs; Work-Life Balance; Organizational Structure; Organizational Culture; Operations; Networks; Business Model; Growth Management; Business Growth and Maturation; Entrepreneurship; Growth and Development Strategy; Consulting Industry
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  • 07 Jul 2003
  • What Do You Think?

Can We Have Too Much Productivity Improvement?

global economy and the Internet were cited by some as being responsible for the current dilemma. John van Heteren paraphrased several respondents when he opined that "I believe that the existing definition in your article was not... View Details
Keywords: by James Heskett