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  • May 2024
  • Case

Leading Culture Change at Microsoft Western Europe

By: Amy C. Edmondson and Cat Huang
In 2023, Cindy Rose, President of Microsoft Western Europe, faced a critical decision. Rose grappled with the potential impact of widespread layoffs on psychological safety and the cultural transformation she had championed since her arrival. When Rose had first joined... View Details
Keywords: Leadership; Organizational Culture; Transformation; Collaborative Innovation and Invention; Job Cuts and Outsourcing; Problems and Challenges; Motivation and Incentives; Groups and Teams; Business or Company Management; Technology Industry; Europe
Related
  • 07 Jul 2008
  • Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

growth and skyrocketing stock price made it difficult for most directors to challenge management's strategy and tactics. Still, board members understood that Enron was trying to move underperforming assets and potential investment losses... View Details
Keywords: by Martha Lagace; Energy; Utilities
  • Program

Owner/President Management

capabilities Formulate optimal financing strategies Embrace digital transformation to drive breakthrough innovation Lead organizational change and drive profitable growth Identify and exploit opportunities locally and internationally... View Details
  • March 1992
  • Case

Applied Materials

By: Steven C. Wheelwright
Describes three subsequent generations of product development effort at an equipment firm supplying the semiconductor industry. The firm is partway into the third generation development and must decide whether and how to accelerate product development to respond to... View Details
Keywords: Product Development; Competitive Strategy; Decision Making; Industry Structures; Industrial Products Industry; Semiconductor Industry
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  • December 2007 (Revised July 2008)
  • Supplement

MINI USA: Finding a New Advertising Agency (B)

Selling an intangible like advertising services is a difficult task. The first step is to understand how brands buy these services. What are they looking for? What do they need to learn? How do they go about assessing things like creativity, trust, and loyalty? This... View Details
Keywords: Advertising; Acquisition; Service Operations; Sales; Strategy; Advertising Industry
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  • April 2003 (Revised April 2009)
  • Case

Paul Levy: Taking Charge of the Beth Israel Deaconess Medical Center

By: David A. Garvin and Michael Roberto
On January 7, 2002, Paul Levy became CEO of the Beth Israel Deaconess Medical Center. He took over a troubled organization, in serious financial difficulty. This multimedia case describes the situation Levy inherited, his negotiations prior to taking the job, and his... View Details
Keywords: Communication Strategy; Decision Choices and Conditions; Leadership Style; Leading Change; Managerial Roles; Organizational Culture; Health Industry
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  • 20 May 2015
  • News

The Right Way to Brag About Yourself

    Richard S. Tedlow

    Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business.

    Professor Tedlow received his B.A. from Yale in 1969 and his M.A. and Ph.D. in history from... View Details

    Keywords: advertising; computer; marketing industry; retailing; semiconductor; tire
    • 2010
    • Chapter

    Utilizing Team Member Expertise Under Pressure

    By: Heidi K. Gardner and Erin McFee
    Pressure intensifies on a strategy consulting team as they deliver a critical project, and the team manager faces a dilemma about her changing role on the team. Although she had been the key decision-maker in the early weeks of the project, Julia Narino now finds that... View Details
    Keywords: Experience and Expertise; Managerial Roles; Organizational Culture; Projects; Groups and Teams; Behavior; Customization and Personalization; Consulting Industry
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      Roy D. Shapiro

      Roy D. Shapiro is the Philip Caldwell Professor of Business Administration at the Harvard University Graduate School of Business Administration.  He is currently the faculty co-chair of the School's Technology and Operations Management Unit... View Details

      • 22 Oct 2007
      • Research & Ideas

      Bringing ‘Lean’ Principles to Service Industries

      Wipro Technologies, an Indian outsource provider of software services, launches its own lean initiative. "In terms of operations and improvements, the service industries in general are a long way behind manufacturing," Upton... View Details
      Keywords: by Julia Hanna; Computer
      • July 1996
      • Background Note

      The GM's Organizational Challenge: Embedding and Leveraging Capability

      By: Christopher A. Bartlett and Ashish Nanda
      Describes how general managers can build organizational capability in their firms. View Details
      Keywords: Management Skills; Managerial Roles; Management Teams; Organizational Change and Adaptation; Growth and Development Strategy
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        Jerry R. Green

        Jerry R. Green

        David A. Wells Professor of Political Economy

        John Leverett Professor in the University

        Harvard University

         

        Jerry Green is the John Leverett Professor in the University and the David A. Wells... View Details

        Keywords: aerospace; education industry; insurance industry; professional services
        • February 2008 (Revised April 2008)
        • Case

        Avaya (A)

        Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
        Keywords: Marketing; Demand and Consumers; Performance Improvement; Relationships; Sales; Cooperation
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        • September 2004 (Revised February 2010)
        • Case

        The Passion of the Christ (A)

        By: John A. Quelch, Anita Elberse and Anna Harrington
        Bob Berney, president of Newmarket Films, must decide on a distribution and marketing strategy for Mel Gibson's controversial new movie, The Passion of the Christ. Fueled by Gibson's star power as well as an extensive prescreening campaign among Christian leaders and... View Details
        Keywords: Advertising Campaigns; Film Entertainment; Marketing Strategy; Product Launch; Product Positioning; Distribution Channels; Religion; Motion Pictures and Video Industry
        Related
        • Apr 14 2016
        • Interview

        Building Expertise and Confidence

        • 23 Apr 2012
        • Research & Ideas

        How to Brand a Next-Generation Product

        notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research and development activity.... View Details
        Keywords: by Carmen Nobel
        • Jan 08 2019
        • Testimonial

        Exploring the Latest Business Innovations

        • March 2010
        • Case

        Target: Responding to the Recession

        By: Ranjay Gulati, Rajiv Lal and Cathy Ross
        Within 10 months of Gregg Steinhafel's taking over as CEO at Target, the U.S. was mired in the most significant economic downturn in 50 years. Top competitor Wal-Mart had positioned itself well for the crisis, while Target's same store sales began to slide. While... View Details
        Keywords: Financial Crisis; Strategy; Operations; Brands and Branding; Product Launch; Product Positioning; Competition; Retail Industry; United States
        Related
        • February 2001
        • Case

        PlanetFeedback: The Voice of One ... The Power of Many (A)

        By: James L. Heskett
        The management of PlanetFeedback in proposes a merger with Intelliseek. Their goal is to create a comprehensive C2B and B2B business focused on the generation and analysis for business clients of consumer feedback data via the Internet, Planet Feedback's board of... View Details
        Keywords: Mergers and Acquisitions; Decisions; Information Management; Analytics and Data Science; Business Strategy; Internet and the Web; Information Technology Industry
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