Publications

June 2002 (Revised October 2005)
Case

Inside Intel Inside

By: Youngme E. Moon and Christina L. Darwall

In early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside"... View Details

Keywords: Advertising Campaigns; Growth and Development; Brands and Branding; Marketing Strategy; Product Positioning; Sales; Expansion; Competitive Advantage; Semiconductor Industry; Manufacturing Industry; California

January 2003 (Revised January 2005)
Case

Peter Isenberg at Fischer Stevens (A)

By: Linda A. Hill and Maria Farkas

Having made managing director at an elite investment bank, Peter Isenberg struggles to understand his new role in the firm. He feels as though little has changed, although it is clear to him that those around him have new expectations. View Details

Keywords: Managerial Roles; Jobs and Positions; Management Teams; Banking Industry

08 Feb 2021
News

How To Successfully Pull Off a Dramatic Career Switch

06 Mar 2018
News

Governor Cuomo and Comptroller Dinapoli Appoint First-Ever Decarbonization Advisory Panel

17 Dec 2020
Video

Interaction with the Broader HBS Community

2017
Blitz Discussions

Of Margins and Modalities

March 2001
Case

FIRST: For Inspiration and Recognition of Science and Technology

By: William A. Sahlman

Describes some strategic and financial issues confronting the founder and executive director of a not-for-profit organization dedicated to improving awareness of and interest in science and technology among elementary and high school students. The organization sponsors... View Details

Keywords: Middle School Education; Finance; Nonprofit Organizations; Cognition and Thinking; Strategy; Technology

Find at Harvard

05 Apr 2018
News

Refreshing Your Career to Gain New Opportunities

13 May 2020
Video

Cas Coovadia

Cas Coovadia, the long-running Managing Director of the Banking Association South Africa, discusses his transition from being a political activist opposing banks during the era of apartheid, into a strong... View Details

Vikram Gandhi

Vikram S. Gandhi is the Gerald P. Kaminsky Senior Lecturer of Business Administration in the General Management Unit. He has developed and teaches two new courses in the Elective Curriculum of the MBA Program. The first is a finance and investing course, Sustainable... View Details

Keywords: financial services

Christina M. Wallace

A self-described “human Venn diagram” Christina Wallace has crafted a career at the intersection of business, technology, and the arts. She is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business... View Details

June 2005 (Revised July 2009)
Case

Financial Reporting Problems at Molex, Inc. (A)

By: Paul M. Healy

Following an accounting problem at Molex, the firm's auditors request changes in management. The board of directors has to decide whether the auditors' concerns have merit or whether, as management argues, the accounting issue is immaterial. View Details

Keywords: Managerial Roles; Governing and Advisory Boards; Financial Reporting; Relationships; Resignation and Termination; Accounting Audits

May 1986 (Revised July 1995)
Case

General Mills, Inc.: Yoplait Custard-Style Yogurt (A)

By: John A. Quelch

Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details

Keywords: Food; Product Development; Product Marketing; Food and Beverage Industry; United States