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August 2014 (Revised May 2016)
Case

Husk Power

By: Joseph B. Lassiter III and Sid Misra

In late 2013, Husk Power Systems found itself falling further and further behind plan. The founding CEO had decided to resign. His co-founder is faced with the decision of quitting his corporate job in the US to head to India and help form a new management team. Husk... View Details

January 2019 (Revised January 2021)
Case

KITEA (A): Democratizing Furniture in Morocco

By: Ramon Casadesus-Masanell and Gamze Yucaoglu

The case opens in 2013 as Amine Benkirane, founder and CEO of the leading Moroccan furniture company KITEA, contemplates the loss his company has incurred for the first time in its 20-year history. The case then describes KITEA’s origins and provides a detailed... View Details

February 2017 (Revised November 2021)
Case

Digitalization at Siemens

By: David J. Collis and Tonia Junker

The case discusses the digitalization strategy of Siemens AG, a German-based company operating in manufacturing and electronics. The increasing impact of digital technologies on all of its business units had prompted CEO Joe Kaeser and his team to put digitalization at... View Details

Keywords: Company Management; Digital Technologies; Corporate Strategy; Competition; Information Technology; Information Infrastructure; Manufacturing Industry; Electronics Industry

16 Mar 2023
Research & Ideas

Why Business Travel Still Matters in a Zoom World

policies. Because of the vast sample size of flights used in this paper, he believes the findings are generalizable for all business leaders. The power of Zoom Choudhury was surprised that direct flights weren’t particularly helpful when... View Details

Keywords: by Kara Baskin; Air Transportation

29 Jul 2022
Research & Ideas

Will Demand for Women Executives Finally Shrink the Gender Pay Gap?

more than ever. While people used to stay put for several years at one firm, prizing loyalty and slow-but-steady increases in pay and responsibility, by the early 2000s, 33 percent of new CEOs came from... View Details

Keywords: by Kristen Senz

July–August 2022
Article

How Do Disadvantaged Groups Seek Information about Public Services? A Randomized Controlled Trial of Communication Technologies

By: Katerina Linos, Melissa Carlson, Laura Jakli, Nadia Dalma, Isabelle Cohen, Afroditi Veloudaki and Stavros Nikiforos Spyrellis

Governments and NGOs are switching to phone- and Internet-based communication technologies to reduce costs and broaden access to public services. However, these technological shifts can backfire if they exacerbate administrative burden in high-need communities. We... View Details

Keywords: Communication Technology; Income

June 2014
Simulation

Balanced Scorecard Simulation

By: V.G. Narayanan

In this multi-player simulation, students experience the benefits and challenges of using a scorecard to implement strategic initiatives and monitor firm performance. Small teams of students work together to choose a strategy for their company, create a strategy map,... View Details

April 2019
Supplement

C3: Driven to Succeed

By: Robert L. Simons

This video series, which is intended to be used with C3: Driven to Succeed (119-004), shows founder and CEO Tom Siebel addressing a class of MBA students. In eight short video clips, he discusses how he selects customers and employees, creates a high-energy culture,... View Details

Keywords: Management Style; Customers; Employees; Selection and Staffing; Organizational Culture; Performance; Success

December 2020
Supplement

France Télécom (C): An Unprecedented Trial

By: Cynthia A. Montgomery and Ashley V. Whillans

In the C case we learn that former CEO Didier Lombard, Deputy Chief Executive Louis-Pierre Wenes, Human Resources Head Olivier Barberot and France Telecom itself were charged for institutional harassment by French authorities, a first for a CAC 40 company. In December... View Details

July 2010 (Revised March 2011)
Case

A&M/Octone Records: All Rights or Nothing?

By: Anita Elberse, Elie Ofek and Caren Kelleher

In April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and CEO James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising... View Details

Keywords: Talent and Talent Management; Intellectual Property; Contracts; Rights; Product Marketing; Product Development; Technology; Music Industry

August 2009 (Revised January 2012)
Case

Pandora: Royalties Kill the Web Radio Star? (A)

By: Robert C. Pozen and Alex Curtis Rosenfeld

Joe Kennedy, president and CEO of Pandora, one of the largest and most popular web (Internet) radio broadcasters, had just received bad news. The Copyright Royalty Board (CRB) had announced its decision to increase the royalties required to be paid by the web radio... View Details

Keywords: Profit; Governing Rules, Regulations, and Reforms; Copyright; Laws and Statutes; Rights; Internet and the Web; Media and Broadcasting Industry

17 Feb 2022
Book

When Employees Feel a Sense of Purpose, Companies Succeed

businesses to contemplate having a purpose the way individuals might do so. Aiming for a higher ideal elevates our thinking and expands our ambition that in turn allows us to imagine the possibility of doing things that might otherwise... View Details

Keywords: by Ranjay Gulati

April 1979 (Revised June 1988)
Case

Chain Saw Industry in 1978

By: Michael E. Porter and David J. Collis

For use on the second day of a two-day sequence on the U.S. chain saw industry. Describes the evolution of the industry since 1974. Illustrates issues in industry evolution, the forces causing evolution, and the strategic issues raised by evolution. The discussion can... View Details

Keywords: Competition; Industry Growth; Manufacturing Industry; United States

August 2023
Supplement

Reimagining Hindustan Unilever (B)

By: Sunil Gupta and Rachna Tahilyani

In April 2023, as the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, prepared to hand over the firm’s reins to his successor, he proudly reflected on the last decade. His quest to digitally transform HUL into an... View Details

Keywords: Experimentation; Digital Transformation; Digital Strategy; Leading Change; Organizational Change and Adaptation; Business Strategy; Marketing; Performance; Competition; E-commerce; Consumer Behavior; Transformation; Distribution; Decisions; Consumer Products Industry; Asia; India

28 Jun 2022
Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details

Keywords: by Avery Forman

2015
Book

Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs

By: David B. Yoffie and Michael A. Cusumano

The authors of the bestselling Competing on Internet Time (a Business Week top 10 book) analyze the strategies, principles, and skills of three of the most successful and influential figures in business—Bill Gates, Andy Grove, and Steve Jobs—offering... View Details

Keywords: Management; Strategy; Leadership; Information Technology; Entrepreneurship; Information Technology Industry

October 1996 (Revised April 1997)
Case

Team New Zealand (A)

By: Marco Iansiti and Alan D. MacCormack

The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach... View Details

Keywords: Product Design; Design; Product Development; Sports; Ship Transportation; Research and Development; Situation or Environment; Decisions; Sports Industry; New Zealand

December 2022 (Revised September 2024)
Case

Sword Health

By: Regina E. Herzlinger, Annelena Lobb and Carin-Isabel Knoop

Virgilio “V” Bento, CEO of Sword Health—a startup that provided virtual physical therapy to patients in self-insured firms via AI and sensor technology with supervision by a physical therapist with a doctorate—considered how to increase its U.S. market share. To do so,... View Details

Keywords: Business Growth and Maturation; Competitive Strategy; Health Industry; Technology Industry

July 2024
Article

AI, ROI, and Sales Productivity

By: Frank V. Cespedes

Artificial intelligence (AI) is now a loose term for many different things and at the peak of its hype curve. So managers hitch-their-pitch to the term in arguing for resources. But like any technology, its business value depends upon actionable use cases embraced by... View Details

Keywords: ROI; AI and Machine Learning; Sales; Investment Return

31 Jul 2019
Research & Ideas

Distressed Employees? Try Resilience Training

“I’ve heard of cases where the employees are encouraged to use an intervention program, and they look at their managers and their managers are not doing it,” Parks says. “Employees need to see their managers taking View Details

Keywords: by Dina Gerdeman; Health

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