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Show Results For
- All HBS Web
(9,776)
- People (21)
- News (2,380)
- Research (5,854)
- Events (44)
- Multimedia (134)
- Faculty Publications (3,912)
- 05 Sep 2018
- News
HBS Named Top School for Producing Entrepreneurs
cofounder Sarah Leary (MBA 1998). What’s the secret to alumni success? Your fellow alumni, says PitchBook’s Garrett Black: “Accurate information is hard to come by in private markets in general, and even more so, arguably, in the realm of... View Details
- July–August 2013
- Article
A Joint Model of Usage and Churn in Contractual Settings
By: Eva Ascarza and Bruce G.S. Hardie
As firms become more customer-centric, concepts such as customer equity come to the fore. Any serious attempt to quantify customer equity requires modeling techniques that can provide accurate multiperiod forecasts of customer behavior. Although a number of researchers... View Details
Keywords: Churn; Retention; Contractual Settings; Access Services; Hidden Markov Models; RFM; Latent Variable Models; Customer Value and Value Chain; Consumer Behavior
Ascarza, Eva, and Bruce G.S. Hardie. "A Joint Model of Usage and Churn in Contractual Settings." Marketing Science 32, no. 4 (July–August 2013): 570–590.
- 2017
- Working Paper
Cluster Mapping as a Tool for Development
By: Christian H.M. Ketels
This report builds on the foundational work on cluster mapping that Prof. Michael E. Porter has led at the Institute for Strategy and Competitiveness (ISC), Harvard Business School over the last two decades. He launched the U.S. Cluster Mapping Initiative in the late... View Details
Ketels, Christian H.M. "Cluster Mapping as a Tool for Development." Working Paper, June 2017.
- 02 Jun 2009
- First Look
First Look: June 2, 2009
direct knowledge, in turn, affect trust through identification, adaptation, and reduced misunderstandings. Download the paper: http://www.hbs.edu/research/pdf/09-131.pdf PublicationsHow Concepts Affect Consumption Authors:Dan Ariely and Michael I. Norton... View Details
Keywords: Martha Lagace
- 06 May 2002
- What Do You Think?
What’s Driving the “New Marketing?”
Jain (Harvard Business School Publishing, 2002) is a fact in many organizations today. It can be summed up by the question, "What's new?" Karl Hansen commented, "New Marketing is just another... View Details
Keywords: by James Heskett
- 27 Oct 2014
- Research & Ideas
The Coffee Economy That Bloomed Out of Nowhere
another 30 years," says Lurtz, the Harvard-Newcomen Fellow at Harvard Business School. "How do you build these institutions that you need for market agriculture in a place where maybe there are laws on the... View Details
- September 2017 (Revised February 2018)
- Case
Becton Dickinson: Global Health Strategy
By: Mark R. Kramer and Sarah Mehta
Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as... View Details
Keywords: Shared Value; Creating Shared Value; Odon Device; Medical Technology; Value Creation; Values and Beliefs; Philanthropy and Charitable Giving; Health; Health Care and Treatment; Health Testing and Trials; Emerging Markets; Social Issues; Competitive Strategy; Medical Devices and Supplies Industry; Africa; Asia; Middle East
Kramer, Mark R., and Sarah Mehta. "Becton Dickinson: Global Health Strategy." Harvard Business School Case 718-406, September 2017. (Revised February 2018.)
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
the best course of action for marketers faced with this complex new world of meaning-making? Deighton challenges his students in HBS's executive Owner/President Management Program to think of a witty, self-aware ad that they could create... View Details
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
didn’t need to be chasing more income. He built a business on the belief that the term “investment management” was an oxymoron, that an unmanaged portfolio of every stock weighted to reflect the performance of an entire View Details
- January–February 2018
- Article
Some Customers Would Rather Leave Without Saying Goodbye
By: Eva Ascarza, Oded Netzer and Bruce G.S. Hardie
We investigate the increasingly common business setting in which companies face the possibility of both observed and unobserved customer attrition (i.e., “overt” and “silent” churn) in the same pool of customers. This is the case for many online-based services where... View Details
Keywords: Churn; Retention; Attrition; Customer Base Analysis; Hidden Markov Models; Latent Variable Models; Customer Relationship Management; Consumer Behavior
Ascarza, Eva, Oded Netzer, and Bruce G.S. Hardie. "Some Customers Would Rather Leave Without Saying Goodbye." Marketing Science 37, no. 1 (January–February 2018): 54–77.
- February 2023 (Revised May 2023)
- Case
Accelerating the Accelerator: Raja Al Mazrouei at DIFC Fintech Hive
By: Linda A. Hill, Emily Tedards and Lydia Begag
In January 2023, Raja Al Mazrouei became the Managing Director and Acting CEO of Etihad Credit Insurance (ECI) in Dubai, UAE. In her previous role as the Executive Vice President of the DIFC Fintech Hive, she successfully built and led an accelerator program for... View Details
Keywords: Organizational Change and Adaptation; Organizational Culture; Organizational Design; Organizational Structure; Management; Strategy; Technology Adoption; Information Infrastructure; Financial Management; Financial Strategy; Technological Innovation; Digital Marketing; Digital Strategy; Digital Transformation; Global Strategy; Globalized Markets and Industries; Banks and Banking; Corporate Finance; Leadership; Leadership Development; Leadership Style; Financial Services Industry; Technology Industry; Banking Industry; Middle East; Singapore; London; United Arab Emirates; Dubai
Hill, Linda A., Emily Tedards, and Lydia Begag. "Accelerating the Accelerator: Raja Al Mazrouei at DIFC Fintech Hive." Harvard Business School Case 423-064, February 2023. (Revised May 2023.)
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
What makes a movie click with an audience? How important is buzz in the success or failure of an entertainment product? Should worldwide releases of movies be done over time, or all at once? Those are the kinds of questions that interest Harvard View Details
- 2009
- Working Paper
Capitalizing On Innovation: The Case of Japan
By: Robert Dujarric and Andrei Hagiu
Japan's industrial landscape is characterized by hierarchical forms of industry organization, which are increasingly inadequate in modern sectors, where innovation relies on platforms and horizontal ecosystems of firms producing complementary products. Using three... View Details
Keywords: Globalized Markets and Industries; Government Legislation; Innovation and Invention; Industry Structures; Horizontal Integration; Vertical Integration; Manufacturing Industry; Japan
Dujarric, Robert, and Andrei Hagiu. "Capitalizing On Innovation: The Case of Japan." Harvard Business School Working Paper, No. 09-114, April 2009. (Revised October 2009.)
- 01 Dec 2014
- News
Making Big Data Fashionable
When it comes to marketing next season’s trends, the brightest fashion brains rely on more than just last year’s numbers. They also tap into their own innate, if unscientific, intuition—what Trendalytics’ Karen Moon (MBA 2008) calls “the... View Details
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the View Details
Keywords: Jennifer Meyers
- 01 Dec 2005
- News
Buy the Book
As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details
- 01 Jun 2008
- News
Goldman Supports Case Method
from top business schools in emerging markets in 2000. Since then, more than 1,000 faculty from Latin America, China, Africa, and Central Europe have participated. Goldman’s support is part of its 10,000... View Details
- Student-Profile
Ximena Garcia-Rada
developed a strong interest in behavioral economics and set her sights on business school doctoral programs where she could engage in research that would have important theoretical and practical implications. The HBS View Details
- 01 Jun 2001
- News
Teaching for the Ages: the MBA Classroom in the 21st Century
must not let whiz-bang inventions overwhelm the need for sound business principles. Later, in other classes, I get a further taste of innovation. In a Marketing session taught by Assistant Professor David... View Details
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
When electronic cigarettes first appeared a little over a decade ago, they were hailed by many as a godsend: a tool to help smokers quit while mitigating the most harmful effects of tobacco. "The [e-cigarette] market is producing, at... View Details