Filter Results
:
(16,765)
Show Results For
-
All HBS Web
(16,765)
- People (25)
- News (3,127)
- Research (11,333)
- Events (85)
- Multimedia (204)
- Faculty Publications (9,212)
Show Results For
-
All HBS Web
(16,765)
- People (25)
- News (3,127)
- Research (11,333)
- Events (85)
- Multimedia (204)
- Faculty Publications (9,212)
- October 1994
- Article
When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior
By: R. S. Winer, R.E. Bucklin, J. A. Deighton, J. Erdem, P.S. Fader, J.J. Inman, H. Katahira, Katherine N. Lemon and A. Mitchell
Winer, R. S., R.E. Bucklin, J. A. Deighton, J. Erdem, P.S. Fader, J.J. Inman, H. Katahira, Katherine N. Lemon, and A. Mitchell. "When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior." Marketing Letters 5, no. 4 (October 1994).
- 2014
- Working Paper
The Organizational and Geographic Drivers of Absorptive Capacity: An Empirical Analysis of Pharmaceutical R&D Laboratories
By: Francesca Lazzeri and Gary P. Pisano
Scholars and practitioners alike now recognize that a firm's capacity to assimilate and use know-how from external sources—what Cohen and Levinthal (1990) called "absorptive capacity"—plays a central role in innovation performance. In recent years, a common strategy...
View Details
Keywords:
Geographic Location;
Industry Clusters;
Knowledge Acquisition;
Pharmaceutical Industry;
San Francisco;
San Diego;
Massachusetts
Lazzeri, Francesca, and Gary P. Pisano. "The Organizational and Geographic Drivers of Absorptive Capacity: An Empirical Analysis of Pharmaceutical R&D Laboratories." Harvard Business School Working Paper, No. 14-098, April 2014.
- 13 Jun 2017
- Blog Post
7 Reasons Why the New MS/MBA: Engineering Sciences Program at Harvard is Next Level
[https://media.giphy.com/media/l3StIl34yEZLa/giphy.gif] You’re right, it’s not the Bay! But there are game-changers here who are literally changing the world: Entrepreneurs VCs Academics Receptive...
View Details
- March 1999 (Revised January 2000)
- Background Note
A Note on Microeconomics for Strategists
By: Kenneth S. Corts and Jan W. Rivkin
Summarizes the core ideas about the microeconomics of markets that are most relevant to business strategy. Sections I and II develop two basic building blocks of any market, demand and supply. Section II discusses how demand and supply interact to determine the...
View Details
Keywords:
Microeconomics;
Cost;
Cost of Capital;
Market Entry and Exit;
Business Strategy;
Competition;
Corporate Strategy
Corts, Kenneth S., and Jan W. Rivkin. "A Note on Microeconomics for Strategists." Harvard Business School Background Note 799-128, March 1999. (Revised January 2000.)
John Beshears
John Beshears is the Albert J. Weatherhead Jr. Professor of Business Administration in the Negotiation, Organizations & Markets Unit, teaching the second-year MBA course "Negotiation." He is also a research associate at the National Bureau of Economic Research.... View Details
- 30 Mar 2021
- Blog Post
Africa Rising: Understanding Business, Entrepreneurship, and the Complexities of a Continent with Professor Hakeem Belo-Osagie
to the class the African context and peculiarities. Many of these peculiarities also apply to emerging markets in general. By inviting leaders and practitioners from View Details
- 11 Oct 2017
- Research & Ideas
The House Wants to Squelch Voices of ‘Small’ Shareholders. Research Shows Those Voices Matter.
House version of the CHOICE Act were passed into law, an individual investor in Exxon Mobil would need to own at least $3.49 billion of stock in order to be permitted to submit a proposal for shareholder consideration, based on View Details
Keywords:
by Carmen Nobel
- Web
Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
Tractor Company Photographs The Caterpillar Tractor Company, one of the world's leading manufacturers of tractors, was formed in 1925. From early on the company mounted...
View Details
- Research Summary
Overview
Professor Fibiger conducts research on twentieth-century international history, focusing primarily on political economy and international relations in Southeast Asia.
Professor Fibiger's first book is entitled Suharto's Cold War: Indonesia, Southeast... View Details
Professor Fibiger's first book is entitled Suharto's Cold War: Indonesia, Southeast... View Details
Keywords:
Authoritarianism;
Political Economy;
Foreign Aid;
Foreign Direct Investment;
Foreign Policy;
Southeast Asia;
United States;
Finance;
International Economy;
International Capital Markets;
History;
International Relations;
National Security;
Government and Politics;
Development Economics;
Southeast Asia;
United States;
Indonesia;
Philippines;
Malaysia;
Singapore
- September 2015
- Case
Eco7: Launching a New Motor Oil
By: John Quelch and Sunru Yong
Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and...
View Details
Keywords:
Distribution Channels;
Environmental Sustainability;
Product Launch;
Transportation;
Energy Sources;
Auto Industry
Quelch, John, and Sunru Yong. "Eco7: Launching a New Motor Oil." Harvard Business School Brief Case 916-507, September 2015.
- May 2012
- Article
To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
Huge amounts of money are spent on TV advertising. In an environment of rising per-viewer rates for advertisers and increased skipping past ads by consumers, it is necessary for advertising managers to understand the determinants of commercial avoidance. In order to...
View Details
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance." GfK Marketing Intelligence Review 4, no. 1 (May 2012): 14–23.
- November 2021 (Revised December 2021)
- Supplement
PittaRosso (B): Human and Machine Learning
By: Ayelet Israeli
This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case.
View Details
Keywords:
Artificial Intelligence;
Pricing;
Pricing Algorithm;
Pricing Decisions;
Pricing Strategy;
Pricing Structure;
Promotion;
Promotions;
Online Marketing;
Data-driven Decision-making;
Data-driven Management;
Retail;
Retail Analytics;
Price;
Advertising Campaigns;
Analytics and Data Science;
Analysis;
Digital Marketing;
Budgets and Budgeting;
Marketing Strategy;
Marketing;
Transformation;
Decision Making;
AI and Machine Learning;
Retail Industry;
Italy
Israeli, Ayelet. "PittaRosso (B): Human and Machine Learning." Harvard Business School Supplement 522-047, November 2021. (Revised December 2021.)
- Article
The Dynamics of Reorganization in Matching Markets: A Laboratory Experiment Motivated by a Natural Experiment
By: John H. Kagel and A. E. Roth
Kagel, John H., and A. E. Roth. "The Dynamics of Reorganization in Matching Markets: A Laboratory Experiment Motivated by a Natural Experiment." Quarterly Journal of Economics 115, no. 1 (February 2000): 201–235.
- 1976
- Book
How to Use International Capital Markets: A Guide to Europe and the Middle East
By: Sidney M. Robbins, Robert B. Stobaugh, William Gregor and John C. Kirby
Robbins, Sidney M., Robert B. Stobaugh, William Gregor, and John C. Kirby. How to Use International Capital Markets: A Guide to Europe and the Middle East. New York: Financial Executives Research Foundation, 1976.
- April 2013 (Revised November 2013)
- Case
Microsoft in Korea
By: Jordan I. Siegel and Lynn Pyun
Microsoft Korea sees a potential opportunity to dramatically improve its subsidiary's performance by actively recruiting and promoting female senior managers in South Korea. The question is to what extent multinationals can gain competitive advantage by actively...
View Details
Keywords:
Global;
International Business;
Multinational Management;
Human Resource Management;
Labor Market;
Global Human Resource Management;
Microsoft;
South Korea;
Asia;
East Asia;
Human Resources;
Strategy;
Global Strategy;
Computer Industry;
South Korea;
East Asia
Siegel, Jordan I., and Lynn Pyun. "Microsoft in Korea." Harvard Business School Case 713-522, April 2013. (Revised November 2013.)
- June 2018
- Article
The Emergence of an Export Cluster: Traders and Palm Oil in Early Twentieth-Century Southeast Asia
By: Valeria Giacomin
Keywords:
Clusters;
Palm Oil;
Rubber;
Traders;
Southeast Asia;
Industry Clusters;
Agriculture and Agribusiness Industry;
Southeast Asia
Giacomin, Valeria. "The Emergence of an Export Cluster: Traders and Palm Oil in Early Twentieth-Century Southeast Asia." Enterprise & Society 19, no. 2 (June 2018): 272–308.
- 2014
- Book
Los Buenos Tiempos Son Éstos: Los efectos de la incursión de la banca extranjera en México después de un siglo de crisis bancarias [These Are the Good Old Days: Foreign Entry and the Mexican Banking System]
By: Stephen Haber and Aldo Musacchio
This book is the Spanish edition of our award winning paper "These Are the Good Old Days: Foreign Entry and the Mexican Banking System." NBER Working Paper Series, No. 18713, January 2013. The book examines the effects of foreign bank entry into Mexico. Foreign banks...
View Details
Keywords:
Banks And Banking;
Mexico;
Commercial Banking;
Foreign Direct Investment;
Competition;
Financial Markets;
Banking Industry;
Mexico
Haber, Stephen, and Aldo Musacchio. Los Buenos Tiempos Son Éstos: Los efectos de la incursión de la banca extranjera en México después de un siglo de crisis bancarias [These Are the Good Old Days: Foreign Entry and the Mexican Banking System]. Mexico City, Mexico: Centro de Estudios Espinosa Yglesias, 2014, Spanish ed. Electronic.
Charlotte L. Robertson
Charlotte Robertson is an Assistant Professor in the Business, Government, and the International Economy Unit at Harvard Business School. She teaches BGIE in the MBA required curriculum.
Professor Robertson conducts research on the history of financial...
View Details
- July 2017
- Case
Magpie: Developing and Using Buyer Personas
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing...
View Details
Keywords:
Buying Process;
Marketing;
Sales;
Distribution Channels;
Segmentation;
Entrepreneurship;
Social Media;
Consumer Products Industry;
Fashion Industry;
United States
Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
- July 2003 (Revised October 2018)
- Case
Starbucks: Delivering Customer Service
By: Youngme Moon and John Quelch
Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service. To increase customer satisfaction, the company is debating a plan that would...
View Details
Keywords:
Customer Focus and Relationships;
Customer Satisfaction;
Profit;
Recruitment;
Marketing Strategy;
Service Operations;
Performance Improvement;
Planning;
Food and Beverage Industry
Moon, Youngme, and John Quelch. "Starbucks: Delivering Customer Service." Harvard Business School Case 504-016, July 2003. (Revised October 2018.)