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Show Results For
-
All HBS Web
(759)
- People (4)
- News (208)
- Research (442)
- Events (5)
- Multimedia (9)
- Faculty Publications (278)
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
marketing his work, sometimes investing his own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Whatever the genre (he has also published romance novels, science...
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- Fast Answer
India - Industry specific research
- 01 Oct 2002
- News
Bozidar Djelic
can bring everything to a halt.” Djelic adds to the pressure by placing himself very much in the public eye. “Communicating is a big part of my job,” he explains. “In this small country, we have 350 television stations serving a...
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- 25 Jul 2006
- First Look
First Look: July 25, 2006
find significant welfare gains from continuous rebalancing for all long-horizon investors. Download working paper: http://www.hbs.edu/research/pdf/06-012.pdf Cases & Course MaterialsLivedoor Harvard Business School Case 206-138 The president of Fuji View Details
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Sean Silverthorne
- 11 Jul 2013
- News
The Good Writer
Dick: From Les Bizerables to Hollywood and the Emmys. Courtesy Leonard Dick It’s been “a very kooky couple of weeks” for television writer Leonard Dick (MBA ’90). Season Three of the critically acclaimed CBS show The Good Wife premieres...
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Julia Hanna
- 01 Sep 2004
- News
Lisa Churchville (MBA 1979)
Century.” Okay, that might be a bit of local television hyperbole, but it was amazing to see the grainy video, spartan sets, rudimentary weather graphics, weathermen with long hair and sideburns (I am sure we did not look that dorky at...
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- 29 Sep 2009
- First Look
First Look: September 29
search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another sleeved blanket. Snuggie made a brazen entry into the market with a $10 million spend on View Details
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Martha Lagace
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
Jetta ads use real-time crashes to emphasize the car’s safety. How would you respond to critics? The two permissible ways to demonstrate safety in commercials in the past involved crash dummies or showing a car weaving to avoid an obstacle. But in movies and View Details
- 03 Mar 2003
- Research & Ideas
The Ingredients of a Deal Disaster
theme parks—was to ensure a steady flow of creative software for its global hardware businesses. Senior MCA management agreed to the acquisition, expecting the new, cash-rich Japanese parent to provide capital for acquiring more record companies, a View Details
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
position in the market. Q: Do you have a favorite case? A: One of the cases I wrote is about BMW Films' award-winning marketing campaign. These were eight beautiful short films by famous directors, each less than ten minutes long, stuck on a corner of the Internet....
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- 11 Feb 2002
- Research & Ideas
Secrets of the Successful Businesswoman
Winfrey, the American television personality. "How many of us multi-tasked to get here today?" Koehn asked the audience. "How many women spend most of their waking hours multi-tasking? I'm not talking about the phone and...
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by Martha Lagace
- 22 Feb 2019
- News
Empowering a New Generation of Business Leaders
television programs that fell flat, despite big investments,’ says Zuluaga. “He told us to be sure to hedge your bets because there are big risks in trying to understand your audience.”
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- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
commercial radio and, after World War II, commercial television enabled marketers to drive home the benefits of their national brands and to announce quickly the launch of new products and services to a nationwide audience. The...
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- 01 Sep 2010
- News
Leslie Gold
ratings boost and launching a career that has seen a variety of radio gigs, including on Sirius, and many appearances on national television (such as Larry King Live and Nightline) and in print media (including Playboy, Glamour, and the...
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- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
Fans of the television show Mad Men are well acquainted with the mystique of the advertising business, circa 1960s, where relationships were consummated over martinis and campaigns fashioned through the wizardry of creative director Don...
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- 01 Jun 1999
- News
Conference Brings Global Perspective to Cape Town
audio broadcasting technology to bring satellite radio to all corners of Africa. Koos Bekker, managing director of Naspers, a leading media and communications group in South Africa, discussed his firm's Internet and pay television...
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Susan Young
- 01 Feb 2002
- News
Redefining Success: Women & Work.
have successful careers, we wanted to have successful lives." In Denver, Judith G. Allen (MBA '83) also managed to parlay her career skills into a parttime consulting business after leaving the fulltime workforce. An executive in the cable View Details
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
20th century, I decided on an industrial marketer and a consumer marketer who epitomized the "American Century." Each in his own way was a pioneer in the art of salesmanship: Thomas J. Watson, Sr., who created International Business Machines (IBM), and Charles Revson,...
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- 08 Mar 2019
- Blog Post
“There’s no quick shortcut to success:” Zorpads takes off
a social media presence. Those weren't the only connections they used in building the business. The pair tapped into their networks to try and land a spot on the hit television show, Shark Tank. They got the idea from pitching their...
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- 08 Mar 2011
- First Look
First Look: March 8
underwriting representative for public television and radio stations throughout the United States. When Mr. Williams and his wife, Linda Williams, started NPB in 1996, they had imagined it would grow quickly and be acquired by a larger...
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Sean Silverthorne