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  • All HBS Web  (855)
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    • Events  (14)
    • Multimedia  (4)
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  • November 2007
  • Article

Measuring Consumer and Competitive Impact with Elasticity Decompositions

Marketing investments are designed to change consumer behavior in ways that help goods compete in the marketplace. Previous research has focused on using elasticity decompositions to measure how these investments affect either consumer decision making or competing... View Details
Keywords: Decision Choices and Conditions; Investment Return; Marketing Strategy; Consumer Behavior; Measurement and Metrics; Mathematical Methods; Competitive Advantage
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Steenburgh, Thomas J. "Measuring Consumer and Competitive Impact with Elasticity Decompositions." Journal of Marketing Research (JMR) 44, no. 4 (November 2007): 636–646.
  • 2012
  • Book

Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data

By: Thomas H. Davenport
This book, an edited collection of research papers from the International Institute of Analytics, addresses a wide variety of key topics in managing business analytics and big data at the enterprise level. It includes key applications of analytics, human and... View Details
Keywords: Business Analytics; Big Data; Business or Company Management; Analytics and Data Science; Management Practices and Processes; Mathematical Methods; Information Management
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Davenport, Thomas H., ed. Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data. FT Press, 2012.
  • 2009
  • Chapter

Plant-Size Distribution and Cross-Country Income Differences

By: Laura Alfaro, Andrew Charlton and Fabio Kanczuk
We investigate, using plant-level data for 79 developed and developing countries, whether differences in the allocation of resources across heterogeneous plants are a significant determinant of cross-country differences in income per worker. For this purpose, we use a... View Details
Keywords: Factories, Labs, and Plants; Developing Countries and Economies; Wages; Resource Allocation; Mathematical Methods
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Alfaro, Laura, Andrew Charlton, and Fabio Kanczuk. "Plant-Size Distribution and Cross-Country Income Differences." In NBER International Seminar on Macroeconomics 2008, edited by Jeffrey A. Frankel and Christopher Pissarides. Cambridge, MA: National Bureau of Economic Research, 2009.
  • 2008
  • Working Paper

Firm-Size Distribution and Cross-Country Income Differences

By: Laura Alfaro, Andrew Charlton and Fabio Kanczuk
We investigate, using plant-level data for 79 developed and developing countries, whether differences in the allocation of resources across heterogeneous plants are a significant determinant of cross-country differences in income per worker. For this purpose, we use a... View Details
Keywords: Factories, Labs, and Plants; Developing Countries and Economies; Wages; Resource Allocation; Mathematical Methods
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Alfaro, Laura, Andrew Charlton, and Fabio Kanczuk. "Firm-Size Distribution and Cross-Country Income Differences." NBER Working Paper Series, No. 14060, June 2008.
  • 2012
  • Working Paper

Issuer Quality and Corporate Bond Returns

By: Robin Greenwood and Samuel G. Hanson
We show that the credit quality of corporate debt issuers deteriorates during credit booms, and that this deterioration forecasts low excess returns to corporate bondholders. The key insight is that changes in the pricing of credit risk disproportionately affect the... View Details
Keywords: Price; Credit; Risk and Uncertainty; Investment Return; Forecasting and Prediction; Bonds; Market Design; Cost of Capital; Mathematical Methods; System Shocks
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Greenwood, Robin, and Samuel G. Hanson. "Issuer Quality and Corporate Bond Returns." Harvard Business School Working Paper, No. 11-065, January 2011. (Revised September 2012, Internet Appendix Here.)
  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

The marketing analysis toolkits are a suite of analytical tools that managers can use to inform decision-making in marketing. Each toolkit includes a technical note that outlines the analysis technique, provides examples of how it is used in marketing, and shows View Details
Keywords: by Sarah Jane Gilbert
  • 10 Jun 2013
  • Research & Ideas

How Numbers Talk to People

has a PhD in volcanology, or the study of volcanoes, is capable of some pretty sophisticated mathematical analysis. However, she and her colleagues initially relied on what she calls "napkin math" to explore other ways to... View Details
  • November 2009
  • Journal Article

A Theory of Growth and Volatility at the Aggregate and Firm Level

By: Diego A. Comin and Sunil Mulani
This paper presents an endogenous growth model that explains the evolution of the first and second moments of productivity growth at the aggregate and firm level during the post-war period. Growth is driven by the development of both (i) idiosyncratic R&D innovations... View Details
Keywords: Volatility; Microeconomics; Innovation and Invention; Growth and Development Strategy; Resource Allocation; Performance Productivity; Mathematical Methods; Research and Development
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Comin, Diego A., and Sunil Mulani. "A Theory of Growth and Volatility at the Aggregate and Firm Level." Journal of Monetary Economics 56, no. 8 (November 2009): 1023–1042.
  • 2009
  • Working Paper

Input Constraints and the Efficiency of Entry: Lessons from Cardiac Surgery

By: David M. Cutler, Robert S. Huckman and Jonathan T. Kolstad
Prior studies suggest that, with elastically supplied inputs, free entry may lead to an inefficiently high number of firms in equilibrium. Under input scarcity, however, the welfare loss from free entry is reduced. Further, free entry may increase use of high-quality... View Details
Keywords: Health Care and Treatment; Market Entry and Exit; Duopoly and Oligopoly; Government Legislation; Mathematical Methods; Health Industry; Pennsylvania
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Cutler, David M., Robert S. Huckman, and Jonathan T. Kolstad. "Input Constraints and the Efficiency of Entry: Lessons from Cardiac Surgery." NBER Working Paper Series, No. 15214, August 2009.
  • March 2005
  • Article

Sovereign Debt As a Contingent Claim: A Quantitative Approach

By: Laura Alfaro and Fabio Kanczuk
We construct a dynamic equilibrium model with contingent service and adverse selection to quantitatively study sovereign debt. In the model, benefits of defaulting are tempered by higher future interest rates. For a wide set of parameters, the only equilibrium is one... View Details
Keywords: Sovereign Finance; Borrowing and Debt; Interest Rates; Balance and Stability; Risk and Uncertainty; Risk Management; Mathematical Methods; Management Style; Segmentation; Debt Securities; Banking Industry
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Alfaro, Laura, and Fabio Kanczuk. "Sovereign Debt As a Contingent Claim: A Quantitative Approach." Journal of International Economics 65, no. 2 (March 2005).
  • 08 Sep 2009
  • Research & Ideas

The Height Tax, and Other New Ways to Think about Taxation

poor if not balanced with other changes to the system. Will the trend toward these taxes continue, or will dissatisfaction with income inequality force a reversal? On the research side, let me note three developments: First, powerful View Details
Keywords: by Martha Lagace
  • 09 Jul 2012
  • Research & Ideas

The Unconscious Executive

application of very strict, mathematical rules, we hypothesize that conscious thought is beneficial. But when it comes to integrating a large amount of information, we think unconscious thought, which gives rougher estimates, is more... View Details
Keywords: by Martha Lagace
  • 2009
  • Working Paper

When Does Domestic Saving Matter for Economic Growth?

By: Philippe Aghion, Diego A. Comin, Peter Howitt and Isabel Tecu
Can a country grow faster by saving more? We address this question both theoretically and empirically. In our theoretical model, growth results from innovations that allow local sectors to catch up with frontier technology. In poor countries, catching up requires the... View Details
Keywords: Developing Countries and Economies; Economic Growth; Entrepreneurship; Foreign Direct Investment; Saving; Technological Innovation; Mathematical Methods
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Aghion, Philippe, Diego A. Comin, Peter Howitt, and Isabel Tecu. "When Does Domestic Saving Matter for Economic Growth?" Harvard Business School Working Paper, No. 09-080, January 2009.
  • December 2008
  • Article

Behavioral Frontiers in Choice Modeling

We review the discussion at a workshop whose goal was to achieve a better integration among behavioral, economic, and statistical approaches to choice modeling. The workshop explored how current approaches to the specification, estimation, and application of choice... View Details
Keywords: Mathematical Methods; Integration; Goals and Objectives; Decision Choices and Conditions; Problems and Challenges; Business Processes; Customers; Behavior; Economics
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Adamowicz, Wiktor, David Bunch, Trudy Ann Cameron, Benedict G.C. Dellaert, Michael Hanneman, Michael Keane, Jordan Louviere, Robert Meyer, Thomas J. Steenburgh, and Joffre Swait. "Behavioral Frontiers in Choice Modeling." Marketing Letters 19, nos. 3/4 (December 2008): 215–219.
  • 2010
  • Working Paper

The Unbundling of Advertising Agency Services: An Economic Analysis

By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the U.S. advertising agency industry: What accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger's... View Details
Keywords: Advertising; Change; Forecasting and Prediction; Cost; Price; Analytics and Data Science; Surveys; Marketing Strategy; Media; Service Operations; Agency Theory; Mathematical Methods; Advertising Industry; United States
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Arzaghi, Mohammad, Ernst R. Berndt, James C. Davis, and Alvin J. Silk. "The Unbundling of Advertising Agency Services: An Economic Analysis." Harvard Business School Working Paper, No. 11-039, September 2010.
  • 30 Jun 2008
  • Research & Ideas

Rethinking Retirement Planning

place an undue burden on workers who don't have the interest, time, or expertise to manage their finances. A pioneer in translating finance and mathematics into practical, Wall Street-ready models, Merton was awarded the 1997 Nobel... View Details
Keywords: by Julia Hanna; Banking; Financial Services
  • September 1996 (Revised March 2002)
  • Case

Bishay Industries

By: David F. Hawkins and Norman Bartczak
A bankrupt company has a turnaround plan. Students are asked to predict whether it will be successful. View Details
Keywords: Insolvency and Bankruptcy; Business Plan; Goals and Objectives; Strategic Planning; Business Strategy; Cash Flow; Mathematical Methods; Financial Services Industry
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Hawkins, David F., and Norman Bartczak. "Bishay Industries." Harvard Business School Case 197-024, September 1996. (Revised March 2002.)
  • February 2010
  • Supplement

Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis.... View Details
Keywords: Mathematical Methods; Marketing Strategy; Decisions; Strategic Planning; Market Participation; Sales; Forecasting and Prediction; Management Analysis, Tools, and Techniques
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)." Harvard Business School Spreadsheet Supplement 510-714, February 2010.
  • 2009
  • Article

Social Structure Shapes Cultural Stereotypes and Emotions: A Causal Test of the Stereotype Content Model

By: P. Caprariello, A.J.C. Cuddy and S.T. Fiske
The stereotype content model (SCM) posits that social structure predicts specific cultural stereotypes and associated emotional prejudices (Fiske et al., 2002). No prior evidence at a societal level has manipulated both structural predictors and measured both... View Details
Keywords: Competency and Skills; Mathematical Methods; Emotions; Personal Characteristics; Prejudice and Bias; Status and Position; Culture; Competition
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Caprariello, P., A.J.C. Cuddy, and S.T. Fiske. "Social Structure Shapes Cultural Stereotypes and Emotions: A Causal Test of the Stereotype Content Model." Group Processes & Intergroup Relations 12, no. 2 (2009): 147–155.
  • July 2010
  • Supplement

Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -... View Details
Keywords: Competency and Skills; Customer Relationship Management; Customer Value and Value Chain; Decisions; Framework; Management Practices and Processes; Marketing; Marketing Strategy; Strategic Planning; Mathematical Methods; Value
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)." Harvard Business School Spreadsheet Supplement 511-702, July 2010.
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