Publications

2017
Chapter

Marketing Models for the Customer-Centric Firm

By: Eva Ascarza, Peter S. Fader and Bruce G.S. Hardie

A customer-centric firm takes the view that there are three key drivers of (organic) growth and overall profitability: Customer acquisition, customer retention, and customer development (i.e., increasing the value of each existing customer (per unit of time) while they... View Details

Keywords: Customer Value and Value Chain; Customer Focus and Relationships

25 Jul 2022
News

Online pricing algorithms are gaming the system, and could mean you pay more

James I. Cash

Professor Cash received a Bachelor of Science degree in Mathematics from Texas Christian University; a Master of Science in Computer Science from Purdue University's Graduate School of Mathematical Sciences; and a Doctor of Philosophy in Management Information... View Details

Keywords: computer; computer; computer; computer; computer; computer; computer

March 2008
Article

Testing a Purportedly More Learnable Auction Mechanism

We describe an auction mechanism in the class of Groves mechanisms that has received attention in the computer science literature because of its theoretical property of being more "learnable" than the standard second price auction mechanism. We bring this mechanism,... View Details

Keywords: Market Design; Auctions; Learning; Economics

2024
Working Paper

Magnetic Resonance Imaging—High Quality and Radiation Free: Case Histories of Transformational Advances

By: Srikant M. Datar, Amar Bhidé and Katherine Stebbins

This case history describes how Magnetic Resource Imaging (MRI) came to complement – and partially replace -- computed tomography (CT) imaging of soft tissue. Specifically, we chronicle 1) the development of foundational techniques and prototypes (through the 1970s);... View Details

Keywords: Health Care and Treatment; Technological Innovation; Innovation Strategy; Technology Adoption; Collaborative Innovation and Invention; Innovation and Invention; Governing Rules, Regulations, and Reforms

SSRN

May 2014
Article

Right Up the Middle: How Israeli Firms Go Global

By: Jonathan Friedrich, Amit Noam and Elie Ofek

The article considers international business enterprises based in Israel and how they successfully expanded from their origins as small businesses. A common technique of those companies in which they focused on market entry in other countries whose markets were too... View Details

Keywords: Globalized Firms and Management; Israel

10 Feb 2022
News

10 Founders That Automotive Junkies Should Know

09 Jan 2017
News

Business Lessons From the iPhone’s First Decade

2008
Simulation

Everest Leadership and Team Simulation

By: Michael A. Roberto and Amy C. Edmondson

This item is currently not available for purchase on this site. To order, please contact Customer Service - (800) 545-7685 or (617) 783-7600. **REVISED AUGUST 2009!** This web-based simulation uses the dramatic context of a Mount Everest expedition to reinforce student... View Details

Keywords: Cooperation; Decision Choices and Conditions; Groups and Teams; Knowledge Sharing; Leadership

15 Nov 2016
Working Paper Summaries

Algorithmic Foundations for Business Strategy

Keywords: by Mihnea Moldoveanu

October 2023
Article

Product Variety, the Cost of Living, and Welfare Across Countries

By: Alberto Cavallo, Robert C. Feenstra and Robert Inklaar

We use the structure of the Melitz (2003) model to compute the cost of living and welfare across 47 countries, and compare these to conventional measures of prices and real consumption from the International Comparisons Project (ICP). The cost of living is inferred... View Details

Keywords: Macroeconomics; Trade

August 2015
Article

Pricing and Efficiency in the Market for IP Addresses

By: Benjamin Edelman and Michael Schwarz

We consider market rules for transferring IP addresses, numeric identifiers required by all computers connected to the Internet. Transfers usefully move resources from lowest- to highest-valuation networks, but transfers tend to cause socially costly growth in the... View Details

Keywords: Externalities; Intermediaries; Market Design; Internet; Web Services Industry; Telecommunications Industry

09 Jul 2015
News

Tech glitches at big institutions made it a good day for paranoia

May 1983 (Revised November 1987)
Case

Technical Data Corp.: Business Plan

By: William A. Sahlman

Contains materials extracted from a business plan developed by the company in 1980. The purpose of the business plan was to raise $100,000 to finance the commencement of operations. The firm intended to provide analytical services to bond market traders. The product... View Details

Keywords: Business Plan

Educators

Purchase

April 1996 (Revised June 2000)
Case

Boston Beer Company, Inc., The

Capital markets may have overcapitalized the craft brewing industry during a flurry of new IPOs. In the context of this "hot" IPO market each individual company's valuation may seem reasonable. However, after careful analysis of each company's financial statement and... View Details

Keywords: Initial Public Offering; Analysis; Valuation; Industry Growth; Food and Beverage Industry; Boston

Educators

Purchase

TeachingInterests

Great Theorems of Microeconomic Theory

By: Jerry R. Green

This course covers the field of microeconomics as seen through the lens of the "great theorems" that have determined its evolution since WWII. During that time period the entire field of economics has changed. It is now described in terms of advanced mathematics, much... View Details

14 Dec 2021
News

Red Light, Green Light

2023
Working Paper

Beyond the Hype: Unveiling the Marginal Benefits of 3D Virtual Tours in Real Estate

By: Mengxia Zhang and Isamar Troncoso

3D virtual tours (VTs) have become a popular digital tool in real estate platforms, enabling potential buyers to virtually walk through the houses they search for online. In this paper, we study home sellers’ adoption of VTs and the VTs’ relative benefits compared to... View Details

Keywords: Marketing; AI and Machine Learning; Technology Adoption; Real Estate Industry

SSRN