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Show Results For
-
All HBS Web
(1,181)
- People (2)
- News (293)
- Research (727)
- Events (4)
- Multimedia (8)
- Faculty Publications (481)
- January 1983 (Revised September 1983)
- Case
E.T. Phone Home, Inc.: Forecasting Business Demand
By: John F. Cady and Frank V. Cespedes
Describes a process for forecasting market demand for an emerging technology--cellular radio. The student must critically evaluate the demand model and the market estimates, and modify them as appropriate in order to develop a marketing plan and budget.
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Keywords:
Budgets and Budgeting;
Forecasting and Prediction;
Marketing Strategy;
Demand and Consumers;
Business Processes;
Technology
Cady, John F., and Frank V. Cespedes. "E.T. Phone Home, Inc.: Forecasting Business Demand." Harvard Business School Case 583-121, January 1983. (Revised September 1983.)
- November 2004 (Revised November 2005)
- Case
Musimundo
By: Francisco de Asis Martinez-Jerez and James Robert Dillon
Mario Quintana, managing partner of Pegasus Capital, was preparing for the upcoming Musimundo board of directors meeting. He was satisfied with the investment decisions of the entertainment retailer, as actual performance surpassed the initial budget. However, given a...
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Keywords:
Decisions;
Governing and Advisory Boards;
Partners and Partnerships;
Performance Evaluation;
Budgets and Budgeting;
Retail Industry;
Spain
Martinez-Jerez, Francisco de Asis, and James Robert Dillon. "Musimundo." Harvard Business School Case 105-036, November 2004. (Revised November 2005.)
- June 1999 (Revised August 2004)
- Case
The National Hockey League's New Television Contract for 2004 and Beyond
By: Stephen A. Greyser and Elizabeth (Lisa) Smyth
The National Hockey League (NHL) has negotiated a new television contract at record rights-fee levels for hockey. The NHL will be shifting its principal television partner from Fox to ESPN/ABC. Students are asked to analyze the current and future contracts in terms of...
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Keywords:
Budgets and Budgeting;
Television Entertainment;
Contracts;
Marketing Communications;
Agreements and Arrangements;
Partners and Partnerships;
Entertainment and Recreation Industry
Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "The National Hockey League's New Television Contract for 2004 and Beyond." Harvard Business School Case 599-108, June 1999. (Revised August 2004.)
- Web
Online Digital Marketing Strategy Course | HBS Online
your organization’s digital marketing strategy Develop approaches for attribution, budget allocation, and calculating customer lifetime value Explore customer engagement techniques, including personalization, storytelling, and community...
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James O. McKinsey
McKinsey founded the largest management consulting firm in the world. His greatest contribution was focusing attention on budgeting as a major instrument of management. He asserted the need for continued education for future executives...
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Keywords:
Services
- Research Summary
Mastering Strategy Execution
By: Robert Simons
Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details
- 01 Dec 2010
- News
HBS Annual Report for FY ’10
HBS’s Annual Report for fiscal year 2010, which details the School’s budget and finances, will be available in January. The report also includes highlights from a wide range of accomplishments in various HBS programs and initiatives.
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- March 1994 (Revised June 1999)
- Background Note
Real Options: Valuing Managerial Flexibility
Provides a basic understanding of real options in corporate finance. Traditional discounted cash flow techniques (NPV) do not deal well with managerial flexibility or future response to uncertainty. The value of this flexibility can be significant and is handled well...
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Edleson, Michael E. "Real Options: Valuing Managerial Flexibility." Harvard Business School Background Note 294-109, March 1994. (Revised June 1999.)
- 26 Sep 2013
- News
Panera CEO Takes the Food Stamps Challenge
Ron Shaich, the CEO and founder of Panera Bread lived on a food and beverage budget of $4.50 per day for a week. That figure is about the same amount someone receiving food assistance would get per day. He joins Here & Now to share what...
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Steven Spielberg
Spielberg is a prolific director and producer who greatly influenced the manner in which films are created, marketed, and distributed over the last few decades of the twentieth century. Noted for his exceptional use of special effects and big View Details
Keywords:
Entertainment & Broadcast Media
- 20 May 2016
- Op-Ed
World Health Organization Lacks Leadership to Combat Pandemics
effective and nimble organization if it was half its current size, not double" But, instead of concluding that the WHO, as currently structured, led and governed, is unable to deliver emergency preparedness, the report merely advocates for extra funding: double...
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- 16 Dec 2013
- News
D’O: Making a Michelin-Starred Restaurant Affordable
- Web
How to Apply | Social Enterprise | Harvard Business School
Eligibility & Criteria Awards How to Apply Past Projects Application Process Students submit one Social Enterprise Independent Project Reimbursement Grant Application form per team, which includes a detailed program budget that will be...
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- 01 Dec 2010
- News
HBS Contributors Report
budget and fund every area of activity at HBS, from faculty research and doctoral fellowships to technology, student financial aid, and case writing. The new report is also available on the Alumni Web site...
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Keywords:
meta
- 31 Aug 2020
- Research & Ideas
State and Local Governments Peer Into the Pandemic Abyss
Carlson School of Management, show how the link between sales tax dependence and layoffs sheds light on the growing fiscal crisis of state and local governments. The correlation between sales tax dependence and layoffs suggests that the View Details
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by Kristen Senz
- 01 Dec 2003
- News
HBS Releases 2003 Financial Report
Despite a sluggish economy that constrained revenue growth for a second year, HBS finished fiscal year 2003 last June with a balanced budget and double-digit growth in its endowment funds. “Through careful management of our expenses, we...
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- 2012
- Working Paper
Energy Efficiency: Picking up the Twenty Dollar Bill
By: Chonnikarn Fern Jira and Deishin Lee
- 10 May 2004
- Research & Ideas
Rethink the Value of Joint Ventures
operations. While joint ventures were always fragile entities, they appear to be both more fragile and less rewarding. This puts enormous pressure on the infrastructure of global multinationals to support these myriad transactions. How do you design capital View Details
Keywords:
by Cynthia Churchwell
- October 2021 (Revised March 2022)
- Supplement
PittaRosso: Artificial Intelligence-Driven Pricing and Promotion
By: Ayelet Israeli and Fabrizio Fantini
PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once...
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Keywords:
Artificial Intelligence;
Pricing;
Pricing Algorithm;
Pricing Decisions;
Pricing Strategy;
Pricing Structure;
Promotion;
Promotions;
Online Marketing;
Data-driven Decision-making;
Data-driven Management;
Retail;
Retail Analytics;
Price;
Advertising Campaigns;
Analytics and Data Science;
Analysis;
Digital Marketing;
Budgets and Budgeting;
Marketing Strategy;
Marketing;
Transformation;
Decision Making;
Retail Industry;
Italy
- September 1987 (Revised December 1996)
- Case
Patten Corp.
Forbes Magazine criticized the revenue recognition policy of Patten Corp. As a result, the company's stock price dropped by a significant amount. The students are asked to discuss if the criticism by Forbes is justified, and if not, what the company should do.
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Keywords:
Fair Value Accounting;
Financial Statements;
Budgets and Budgeting;
Problems and Challenges;
Financial Condition;
Spending;
Revenue;
Planning;
Quality;
Stocks;
Journalism and News Industry
Palepu, Krishna G. "Patten Corp." Harvard Business School Case 188-027, September 1987. (Revised December 1996.)