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-
All HBS Web
(2,139)
- People (13)
- News (413)
- Research (1,275)
- Events (1)
- Multimedia (5)
- Faculty Publications (795)
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- February 2021
- Case
Threadless: The Renewal of an Online Community
By: Shane Greenstein, Karim Lakhani and Christian Godwin
Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its...
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Keywords:
Business Model;
Decision Making;
Entrepreneurship;
Innovation and Invention;
Leading Change;
Management;
Marketing;
Product Launch;
Operations;
Supply Chain;
Distribution;
Networks;
Sales;
Strategy;
Adaptation;
Information Technology;
Applications and Software;
Digital Platforms;
Apparel and Accessories Industry;
Technology Industry;
North America
Greenstein, Shane, Karim Lakhani, and Christian Godwin. "Threadless: The Renewal of an Online Community." Harvard Business School Case 621-056, February 2021.
- 29 Feb 2024
- HBS Case
Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent
ends? Anita Elberse, the Lincoln Filene Professor of Business Administration at Harvard Business School, got a behind-the-scenes look from Beckham’s team at how the organization considered an offer from Authentic Brands View Details
- 2011
- Working Paper
The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different...
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Keywords:
Decision Choices and Conditions;
Forecasting and Prediction;
Investment;
Brands and Branding;
Marketing Strategy;
Demand and Consumers;
Mathematical Methods
Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
Must-have features of yesterday are today's can-live-withouts. Trusted brands are especially valued and they can still launch new products successfully, but interest in new brands and new categories fades....
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Keywords:
by John Quelch
- February 2013
- Case
18 Months in a Startup: Zaggora.com
By: Tom Nicholas
The founders of Zaggora reflected back on a tumultuous year-and-a-half in which they had generated, from just $40,000 in personal savings, a multi-million dollar sportswear enterprise selling Hotpants to women. These were hotpants not of the 1960s hipster variety, but...
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Keywords:
Internet and the Web;
Growth Management;
Problems and Challenges;
Business Startups;
Brands and Branding;
Innovation and Invention;
Corporate Finance;
Apparel and Accessories Industry;
Sports Industry
Nicholas, Tom. "18 Months in a Startup: Zaggora.com." Harvard Business School Case 813-140, February 2013.
- November 2002 (Revised May 2003)
- Case
ConAgra Foods
By: Ray A. Goldberg and Ingrid Vargas
In 2002, ConAgra Foods CEO Bruce Rohde was deliberating the next steps in the process of transforming the company from an agribusiness giant to a value-added food processor. ConAgra had become the second largest food company and number one food service supplier in the...
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Keywords:
Corporate Strategy;
Leading Change;
Change Management;
Organizational Change and Adaptation;
Food;
Agribusiness;
Product;
Business Processes;
Management Teams;
Expansion;
Brands and Branding;
Food and Beverage Industry;
Agriculture and Agribusiness Industry;
United States
Goldberg, Ray A., and Ingrid Vargas. "ConAgra Foods." Harvard Business School Case 903-412, November 2002. (Revised May 2003.)
- November 2008
- Article
Winning the Race for Talent in Emerging Markets
By: Douglas A. Ready, Linda A. Hill and Jay A. Conger
"This war for talent is like nothing we've ever seen before," write the authors, who have spent decades studying talent management and leadership development. Recently they interviewed executives at more than 20 global companies to identify strategies for attracting...
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Keywords:
Leadership Development;
Selection and Staffing;
Talent and Talent Management;
Multinational Firms and Management;
Organizational Culture;
Recruitment;
Diversity;
Developing Countries and Economies
Ready, Douglas A., Linda A. Hill, and Jay A. Conger. "Winning the Race for Talent in Emerging Markets." R0811C. Harvard Business Review 86, no. 11 (November 2008).
- May 2018
- Case
Environmental Platform LEEDership at USGBC
By: Michael W. Toffel, Timothy S. Simcoe and Aldo Sesia
By 2018, it was clear that U.S. Green Building Council (USGBC) had significantly contributed to the growth of green building and over its 25-year history had become a powerful brand in the construction sector with its Leadership in Energy and Environmental Design...
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Keywords:
Environmental Sustainability;
Standards;
Business Model;
Leadership;
Problems and Challenges;
Construction Industry;
Green Technology Industry
Toffel, Michael W., Timothy S. Simcoe, and Aldo Sesia. "Environmental Platform LEEDership at USGBC." Harvard Business School Case 618-027, May 2018.
- May 2003 (Revised November 2005)
- Case
Marks & Spencer: The Phoenix Rises
By: Joseph L. Bower
The great U.K. retailer fell on hard times in 1998. In 2001, a new CEO was recruited who appears to have succeeded in turning around this world-renown company. This case examines the steps he took (strategic, structural, and recruiting key people) and highlights a...
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Keywords:
Global Strategy;
Recruitment;
Leadership Development;
Crisis Management;
Supply and Industry;
Business Strategy;
Competitive Strategy;
Segmentation;
Retail Industry
Bower, Joseph L. "Marks & Spencer: The Phoenix Rises." Harvard Business School Case 303-096, May 2003. (Revised November 2005.)
- 01 Nov 2011
- First Look
First Look: Nov. 1
advantage. Read the article: http://hbr.org/2011/11/how-great-companies-think-differently/ar/1 Managing the Multiple Dimensions of Risk—Part I Authors:Robert S. Kaplan and Anette Mikes Publication:Balanced Scorecard Report 13, no. 4...
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Keywords:
Sean Silverthorne
- 09 Apr 2007
- Research & Ideas
Industry Self-Regulation: What’s Working (and What’s Not)?
activists for these issues, many of these firms have responded by implementing some management practices—certainly with some being more sophisticated than others. We're at a point where it's quite likely to be the no-name View Details
Keywords:
by Martha Lagace
- December 2007 (Revised April 2008)
- Case
Alltech...naturally
By: David E. Bell and Mary L. Shelman
Entrepreneur Pearse Lyons had built Alltech into the fastest growing company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for...
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Keywords:
Brands and Branding;
Leadership Development;
Customer Focus and Relationships;
Expansion;
Technological Innovation;
Intellectual Property;
Sales;
Value Creation;
Business Model;
Growth and Development Strategy;
Health Industry
Bell, David E., and Mary L. Shelman. "Alltech...naturally." Harvard Business School Case 508-033, December 2007. (Revised April 2008.)
- November 2005 (Revised August 2007)
- Case
ConAgra Foods: The Next Chapter
By: Ray A. Goldberg and Mary L. Shelman
In 2005, CEO Bruce Rohde has almost completed the integration of ConAgra Foods' collection of 90 independent operating companies into a focused, value-added firm and was beginning to think about his successor. ConAgra had become the second largest food company and No....
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Keywords:
Change Management;
Corporate Strategy;
Leading Change;
Management Succession;
Strategic Planning;
Brands and Branding;
Food;
Agribusiness;
Product Marketing;
Management Teams;
Transformation;
Customer Focus and Relationships;
Food and Beverage Industry;
Agriculture and Agribusiness Industry;
United States
Goldberg, Ray A., and Mary L. Shelman. "ConAgra Foods: The Next Chapter." Harvard Business School Case 906-409, November 2005. (Revised August 2007.)
- December 2015 (Revised September 2016)
- Supplement
ANA (B)
By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from...
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Keywords:
Demand and Consumers;
Analysis;
Economics;
Price;
Marketing Strategy;
Competitive Strategy;
Product;
Policy;
Air Transportation Industry;
Japan
Chung, Doug J., and Mayuka Yamazaki. "ANA (B)." Harvard Business School Supplement 516-054, December 2015. (Revised September 2016.)
- March 2011 (Revised July 2011)
- Case
Vestas' World of Wind
By: Thomas J. Steenburgh and Elena Corsi
The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with...
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Keywords:
Customer Focus and Relationships;
Marketing Channels;
Internet and the Web;
Product Launch;
Demand and Consumers;
Advertising Campaigns;
Global Strategy;
Customization and Personalization;
Business and Stakeholder Relations;
Finance;
Product Marketing;
Technology Adoption;
Energy Industry
Steenburgh, Thomas J., and Elena Corsi. "Vestas' World of Wind." Harvard Business School Case 511-121, March 2011. (Revised July 2011.)
- May 2022 (Revised June 2024)
- Case
LOOP: Driving Change in Auto Insurance Pricing
By: Elie Ofek and Alicia Dadlani
John Henry and Carey Anne Nadeau, co-founders and co-CEOs of LOOP, an insurtech startup based in Austin, Texas, were on a mission to modernize the archaic $250 billion automobile insurance market. They sought to create equitably priced insurance by eliminating pricing...
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Keywords:
AI and Machine Learning;
Technological Innovation;
Equality and Inequality;
Prejudice and Bias;
Growth and Development Strategy;
Customer Relationship Management;
Price;
Insurance Industry;
Financial Services Industry
Ofek, Elie, and Alicia Dadlani. "LOOP: Driving Change in Auto Insurance Pricing." Harvard Business School Case 522-073, May 2022. (Revised June 2024.)
- 14 Mar 2017
- First Look
First Look at New Research, March 14
entrepreneurs from other candidates. To address that problem, Butler compared the psychological testing results of over 4,000 successful entrepreneurs and of approximately 1,800 business leaders who described themselves as general View Details
Keywords:
Sean Silverthorne
- October 2014
- Case
McKinsey & Company, 2012
By: John R. Wells and Galen Danskin
In 2012, McKinsey & Company (McKinsey) was the world's premier management consultancy, providing advice to CEO's and top executives of leading companies around the globe. Many consulting firms were bigger but few could match the reputation McKinsey had built over more...
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- August 2019 (Revised March 2022)
- Case
Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart
By: Elie Ofek and Danielle Golan
Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted...
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Keywords:
AI;
Business Startups;
Insurance;
Technological Innovation;
Business Model;
Disruption;
Brands and Branding;
Growth and Development Strategy;
Global Strategy;
Decision Making;
Insurance Industry;
Technology Industry
Ofek, Elie, and Danielle Golan. "Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart." Harvard Business School Case 520-020, August 2019. (Revised March 2022.)
- August 2012 (Revised October 2015)
- Case
LinkedIn Corporation, 2012
By: David Yoffie and Liz Kind
Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet...
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Keywords:
Social Networking;
Media;
Technology;
Strategy;
Growth Management;
Internet and the Web;
Corporate Strategy;
Social and Collaborative Networks;
Brands and Branding;
Social Media;
Service Industry;
Media and Broadcasting Industry;
California
Yoffie, David, and Liz Kind. "LinkedIn Corporation, 2012." Harvard Business School Case 713-420, August 2012. (Revised October 2015.)