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Show Results For
- All HBS Web
(1,909)
- News (332)
- Research (1,260)
- Events (9)
- Multimedia (26)
- Faculty Publications (838)
- August 2021 (Revised March 2022)
- Case
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery and Rayan Nahas
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; E-commerce; Applications and Software; Digital Platforms; Advertising Industry; United States
Avery, Jill, and Rayan Nahas. "Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences." Harvard Business School Case 522-002, August 2021. (Revised March 2022.)
- October 2021
- Case
Sparking Growth at Consumer Reports
Consumer Reports (CR) is a nonprofit organization that traditionally provided independent testing and research on consumer goods. With the need to diversify its audience and revenue streams CR partnered with market research firm Spark No. 9 to identify potential... View Details
Keywords: Nonprofit Management; Innovation; Entrepreneurship; Marketing; Social Media; Innovation and Management; Nonprofit Organizations
Wallace, Christina. "Sparking Growth at Consumer Reports." Harvard Business School Case 822-035, October 2021.
- 25 Oct 2020
- News
How Consumers Really Use Online Reviews
- Article
All Eyes on Them: A Field Experiment on Citizen Oversight and Electoral Integrity
By: Natalia Garbiras-Díaz and Mateo Montenegro
Can information and communication technologies help citizens monitor their elections? We analyze a large-scale field experiment designed to answer this question in Colombia. We leveraged Facebook advertisements sent to over 4 million potential voters to encourage... View Details
Keywords: Social Influence; Electoral Behavior; Election Outcomes; Economics; Economy; Governance; Government and Politics; Social Media; Social Marketing; Society; Political Elections; Advertising
Garbiras-Díaz, Natalia, and Mateo Montenegro. "All Eyes on Them: A Field Experiment on Citizen Oversight and Electoral Integrity." American Economic Review 112, no. 8 (August 2022): 2631–2668.
- 27 May 2021
- News
Facebook sponsored research paper lambasts Apple's iOS 14.5 privacy
- 11 Jun 2013
- First Look
First Look: June 11
non-traditional approaches to create and distribute advertising using extremely low-cost approaches online. A framework for Lean Advertising is proposed that identifies the four ways in which companies can... View Details
Keywords: Carmen Nobel
- 30 Nov 2010
- Working Paper Summaries
Sponsored Links’ or ’Advertisements’?: Measuring Labeling Alternatives in Internet Search Engines
- November 2012 (Revised September 2013)
- Case
The JOBS Act of 2012
By: Lena G. Goldberg
This Note summarizes the potential of the Jobs Act of 2012 to change the way in which emerging growth companies, or EMGs, access capital markets. Described as among the most significant change to US securities laws in over 20 years, the Jobs Act may reduce the burdens... View Details
Keywords: Laws And Regulation; Crowdfunding; IPO; Quiet Period; Business Ventures; Entrepreneurship; Law; North and Central America
Goldberg, Lena G. "The JOBS Act of 2012." Harvard Business School Case 313-091, November 2012. (Revised September 2013.)
- March 2001 (Revised February 2009)
- Case
HDFC (A)
By: Lynn S. Paine, Carin-Isabel Knoop and Suma Raju
The top management team at India's leading home finance company must decide how to deal with the emergence of intense competition at the end of the 1990s. Having founded the industry and dominated it for nearly 20 years, the well-respected company faces a bevy of new... View Details
Keywords: Values and Beliefs; Management Style; Management Teams; Competition; Financial Services Industry; India
Paine, Lynn S., Carin-Isabel Knoop, and Suma Raju. "HDFC (A)." Harvard Business School Case 301-093, March 2001. (Revised February 2009.)
- 08 Sep 2016
- News
The Age of the Wordless Logo
- February 2023 (Revised March 2023)
- Case
Hey, Insta & YouTube, Are You Watching TikTok?
In early 2023, the entertainment app TikTok reached close to 1 billion users globally, placing it 4th behind the leading social networks of Facebook, YouTube, and Instagram. Featuring a sophisticated recommendation engine, TikTok mastered the art of keeping users... View Details
Keywords: Social Media; Applications and Software; Business Model; Competition; Organizational Change and Adaptation
Oberholzer-Gee, Felix. "Hey, Insta & YouTube, Are You Watching TikTok?" Harvard Business School Case 723-426, February 2023. (Revised March 2023.)
- October 2015
- Case
Facebook: The First Ten Years
By: Shane Greenstein, Marco Iansiti and Christine Snively
Facebook celebrated its ten year anniversary in February 2014. Over the past decade it has grown into the largest social network in the world with one billion users. After filing an IPO in 2012 at a $104 billion valuation (the third largest IPO in U.S. history), the... View Details
- September 2013
- Case
Vogue: Defining the Culture of Fashion
By: Anita Elberse, Joseph Ferrer, Elizabeth Gough and Victoria Katsarou
In March 2013, Susan Plagemann, vice president and publisher of Vogue—widely regarded as the world's most influential fashion magazine, and publishing conglomerate Condé Nast's marquee title—is seeking answers to two questions. First, how she can best approach the... View Details
Keywords: Creative Industries; Fashion; Publishing; Digital Technology; Entertainment; Product Portfolio Management; Magazines; Journals and Magazines; Internet and the Web; Change Management; Resource Allocation; Creativity; Media; Advertising; Fashion Industry; Publishing Industry; Media and Broadcasting Industry
Elberse, Anita, Joseph Ferrer, Elizabeth Gough, and Victoria Katsarou. "Vogue: Defining the Culture of Fashion." Harvard Business School Case 514-036, September 2013.
- February 2003 (Revised February 2009)
- Case
Yahoo!: Becoming a Competitor in the Career Listings Space (A)
By: Kathleen L. McGinn and Nicole Nasser
In late 2001, Yahoo!'s new executive leadership team faces a decision. With online advertising revenues significantly off, the company has decided to explore new strategic businesses, including online recruiting. The team must decide whether to make a bid for... View Details
Keywords: Mergers and Acquisitions; Decisions; Recruitment; Management Teams; Negotiation Deal; Employment Industry
McGinn, Kathleen L., and Nicole Nasser. "Yahoo!: Becoming a Competitor in the Career Listings Space (A)." Harvard Business School Case 903-071, February 2003. (Revised February 2009.)
- September 2019 (Revised May 2020)
- Supplement
Keroche (D): Transforming the Core Business
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,... View Details
Keywords: Keroche; Alcohol; Alcoholic Beverages; Alcoholic Drinks; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Viena Ice; Beer; Beer Market; Premium Beer; Manufacturing; Summit Lager; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (D): Transforming the Core Business." Harvard Business School Supplement 720-393, September 2019. (Revised May 2020.)
The Socioeconomic Impact of Internet Tracking
At a time when the future of cookies in ad tracking is in doubt, this report contributes to understanding online tracking and its positive and negative consequences, both economic and social. We describe how tracking works to circulate data and affect privacy, how data... View Details
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- Article
Why, When, and How Much to Entertain Consumers in Advertisements?: A Web-based Facial Tracking Field Study
By: Thales Teixeira, Rosalind Picard and Rana el Kaliouby
The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV advertisements can make them more attractive and persuasive. However, little is known about the downsides of using too much entertainment. This research focuses on why, when, and... View Details
Keywords: Face-tracking; Entertainment; Television; Purchase Intent; Commercials; Facial Expressions; Marketing Communication; Advertising; Television Entertainment; Marketing; Advertising Industry
Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby. "Why, When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study." Marketing Science 33, no. 6 (November–December 2014): 809–827.
- December 1994
- Case
Intel's Pentium: When the Chips Are Down (A)
By: Stephen A. Greyser and Norman Klein
Intel, the largest-selling manufacturer of microprocessor computer chips, finds itself in a brand-threatening situation when a flaw is revealed in its top-of-the-line Pentium chip. The story is front-page news for weeks. The company invested tens of millions of dollars... View Details
Keywords: Advertising; Engineering; Crisis Management; Brands and Branding; Production; Failure; Semiconductor Industry
Greyser, Stephen A., and Norman Klein. "Intel's Pentium: When the Chips Are Down (A)." Harvard Business School Case 595-058, December 1994.
John A. Quelch
John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business. Between 2017 and 2023 he was the Leonard M. Miller University... View Details