Publications

03 Apr 2019
News

Disrupting the Single-Use Plastic Economy

August 1994 (Revised January 1999)
Case

Taco Bell Corporation (Abridged Update)

By: James L. Heskett

Taco Bell's management has developed plans to establish 100,000 points of service for its fast food business. Clearly, this will require significantly different approaches to management and organization. View Details

Keywords: Business Plan; Growth and Development Strategy; Service Delivery; Organizations; Food and Beverage Industry

February 2009
Article

Getting Known by the Company You Keep: Publicizing the Qualifications and Former Associations of Skilled Employees

By: Peter Roberts and Mukti Khaire

When product quality cannot be ascertained in advance of purchase, producers must convince relevant audiences that they are worthy of consideration as quality players. We propose that quality-oriented producers will selectively publicize information about their skilled... View Details

Keywords: Competency and Skills; Employees; Product; Quality; Food and Beverage Industry; Australia

Web

Risks, Opportunities, And Investments In The Era Of Climate Change (ROICC) - Course Catalog

economy. From understanding the creation of carbon markets and credits to exploring the potential for innovative solutions in agriculture and food production or battery manufacturing and the creation View Details

Article

Enacting Rituals to Improve Self-control

By: D. A. Tian, J. Schroeder, G. Haubl, J. Risen, M. I. Norton and F. Gino

Rituals are predefined sequences of actions characterized by rigidity and repetition. We propose that enacting ritualized actions can enhance subjective feelings of self-discipline, such that rituals can be harnessed to improve behavioral self-control. We test this... View Details

Keywords: Behavior; Perception; Personal Characteristics; Health

Read Now

November 2003 (Revised January 2004)
Case

XS, Inc.

By: Ray A. Goldberg and Joan McRobbie

XS, Inc. created a seller and buyer Internet for the $200 billion farm supply industry. How can this start-up remain the nonpartisan hub of this network, and how will it aid in the traceability of the U.S. food system? View Details

Keywords: Internet and the Web; Food; System; Business Startups; Agribusiness; United States

08 May 2008
Working Paper Summaries

Organizational Design and Control across Multiple Markets: The Case of Franchising in the Convenience Store Industry

Keywords: by Dennis Campbell, Srikant M. Datar & Tatiana Sandino; Food & Beverage; Food & Beverage

03 Aug 2017
Blog Post

“I Can Acquire Important Skills, But Also Gain the Big Picture Perspective of a Founder.”

Global Immersion (FGI) program where students work with global partners on a project, he was assigned to his first choice of assignments, Bocadio, a food venture in Peru. “I had never imagined that I’d end... View Details

Keywords: Entrepreneurship

January 2018 (Revised May 2019)
Case

Adeo Health Science: Turning a Product into a Brand

By: Elizabeth A. Keenan and Jill Avery

For decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse its position. Parents were now warned that... View Details

Keywords: Startup; Health Care; Consumer; Consumer Products; Branding; Distribution; Retailing; Go To Market Strategy; Marketing; Marketing Channels; Marketing Communications; Brands and Branding; Marketing Strategy; Entrepreneurship; Health Care and Treatment; Consumer Products Industry; Health Industry; United States; North America

November 1989
Teaching Note

H.J. Heinz Co.: The Administration of Policy (A), (B), (C), and (D), Teaching Note

By: Kenneth E. Goodpaster and Thomas R. Piper

Teaching Note for (9-382-034, 035, 036, and 037). View Details

Keywords: Business Earnings; Management Practices and Processes; Motivation and Incentives; System; Ethics; Policy; Business Divisions; Organizational Change and Adaptation; Food and Beverage Industry

February 2016 (Revised May 2016)
Case

Dinr: My First Start-up (A)

By: Shikhar Ghosh and Kristina Maslauskaite

In May 2012, a young employee at Google's London office, Markus Berger, was thinking whether he should quit his job and go after his dream of becoming an entrepreneur. Berger's idea was to create Dinr, a company that would offer an upscale food ingredient delivery... View Details

Keywords: Exit Strategy; Startup; Start-up; Business Exit or Shutdown; Business Startups; Entrepreneurship; Food

March 2014 (Revised January 2017)
Case

From Beijing Jeep to ASC Fine Wines: The Story of an American Family Business in China

By: William C. Kirby and Erica M. Zendell

In 1985, Don St. Pierre Sr. became President of Beijing Jeep, the troubled joint venture between American Motor Corporation and the Chinese government to build Jeep Cherokees in China. Just over a decade later in 1996, leveraging contacts from his time in the... View Details

Keywords: Entrepreneurship In Emerging Markets; China; Joint Ventures; Wine Industry; International Entrepreneurship; International Business; Exports; Chinese Manufacturing; Business And Government Relations; Ownership Stake; Strategy; Operations; Food and Beverage Industry; Food and Beverage Industry; China

March 2011
Case

United Cereal: Lora Brill's Eurobrand Challenge

By: Christopher A. Bartlett and Carole Carlson

The case, set within the European organization of a giant multinational breakfast foods company, describes a launch decision for a new cereal product. As the case evolves, the decision has major strategic and organizational implications for Lora Brill, European VP. The... View Details

Keywords: Subsidiaries; Market Entry; Multinational Corporations; Strategy; Business Subsidiaries; Managerial Roles; Multinational Firms and Management; Organizational Design; Organizational Structure; Marketing Strategy; Market Entry and Exit; Product Launch; Cross-Cultural and Cross-Border Issues; Food and Beverage Industry; Food and Beverage Industry; Europe

May 2012
Case

Evergreen Natural Markets 2012

By: Rosabeth M. Kanter and Paul S. Myers

Evergreen Natural Markets is a successful food retailer located in the Rocky Mountain region of the U.S. Having grown through acquisition, it has a reputation for improving the companies it purchases while retaining previous management. This strategy has succeeded due... View Details

Keywords: United States; Operating Systems; Acquisitions; Strategy; Human Resource Management; Consolidations; Retail Trade; Food; Growth Management; Organizational Culture; Consolidation; Acquisition; Business Processes; Food and Beverage Industry; Food and Beverage Industry; Las Vegas; Western United States

August 2019 (Revised February 2020)
Case

New Hope Liuhe: Building an Integrated Agri-Food Business

By: Forest L. Reinhardt, Shu Lin, Natalie Kindred and Nancy Hua Dai

In October 2018, LIU Chang (Angela), chairman of Beijing-based New Hope Liuhe (NHL), was considering the strategy of the firm. With $9 billion in sales and a presence in nearly 20 countries, NHL was China’s largest animal feed producer and a major pork and poultry... View Details

September 1998 (Revised April 2002)
Case

ECM Group: Improving Global Marketing Productivity

Associated Foods is considering a proposed program barter deal submitted by media consultancy ECM, along with other proposals to improve marketing expenditure productivity. This case allows calculation of the quantitative as well as the qualitative issues. View Details

Keywords: Marketing Strategy; Media; Marketing Channels; Globalization; Food and Beverage Industry

October 2006 (Revised May 2007)
Case

Academia Barilla

By: David E. Bell and Mary L. Shelman

Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a range of authentic Italian food products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier... View Details

Keywords: Supply Chain; Plant-Based Agribusiness; Brands and Branding; Decision Choices and Conditions; Family Ownership; Nutrition; Product Development; Investment; Food and Beverage Industry; Italy

July 2008 (Revised March 2010)
Case

McDonald's Plan to Win (A)

By: Ramon Casadesus-Masanell, Karla Ingrid Gravis and Annette Kristine Rodriguez

As of 2007, McDonald's had made significant progress on its “Plan to Win,” and the company was rewarded by reaching an all-time high share price. However, McDonald's competitors had expanded beyond the typical fast food giants, such as Wendy's and Burger King, as... View Details

Keywords: Business Model; Competitive Strategy; Complexity; Supply and Industry; Food and Beverage Industry; Food and Beverage Industry

December 2007 (Revised February 2017)
Case

Vegpro Group: Growing in Harmony

By: David E. Bell, Brian Milder and Mary Shelman

Vegpro, a horticulture company, is Kenya's largest exporter of fresh vegetables and flowers to top supermarkets in the U.K. and Europe. In 2007, Vegpro's business is threatened by growing consumer concern about the environmental impact of food production and transport,... View Details

Keywords: Customer Satisfaction; Developing Countries and Economies; Ethics; Food; Growth and Development Strategy; Operations; Environmental Sustainability; Agriculture and Agribusiness Industry; Kenya; Europe; United Kingdom