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Show Results For
-
All HBS Web
(2,908)
- People (4)
- News (662)
- Research (1,682)
- Events (21)
- Multimedia (30)
- Faculty Publications (973)
- 09 Nov 2011
- News
Despite Critics, Mortgage Deduction Resists Change
Advertising's New Medium: Human Experience
Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details
- March 2020
- Technical Note
Influencer Marketing
By: Jill Avery and Ayelet Israeli
Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for...
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Keywords:
Influencers;
Marketing;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Media and Broadcasting Industry;
Advertising Industry;
Consumer Products Industry
Avery, Jill, and Ayelet Israeli. "Influencer Marketing." Harvard Business School Technical Note 520-075, March 2020.
- 10 Aug 2020
- Blog Post
HBS Summer Fellows Focus on Racial Equity and Justice
The HBS Social Enterprise Initiative aims to educate, support, and inspire leaders to tackle society’s toughest challenges and make a difference in the world. We are committed to the fight for racial justice and to promoting diversity and...
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- August 2022
- Article
Regulatory Considerations to Keep Pace with Innovation in Digital Health Products
By: John Torous, Ariel Dora Stern and Florence T. Bourgeois
Rapid innovation and proliferation of software as a medical device have accelerated the clinical use of digital technologies across a wide array of medical conditions. Current regulatory pathways were developed for traditional (hardware) medical devices and offer a...
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Keywords:
Emerging Technologies;
Governing Rules, Regulations, and Reforms;
Innovation and Invention;
Medical Devices and Supplies Industry
Torous, John, Ariel Dora Stern, and Florence T. Bourgeois. "Regulatory Considerations to Keep Pace with Innovation in Digital Health Products." npj Digital Medicine 5, no. 121 (August 2022).
- April 2021 (Revised July 2021)
- Case
Public Equities Impact Investing at BlackRock
By: Shawn A. Cole, Vikram S. Gandhi, Michael Norris and John Masko
In early 2021, BlackRock—the world’s largest asset manager with $9 trillion in assets under management (AUM)—sought to become a leader in promoting environmental and social sustainability. Over the previous ten years, CEO Larry Fink had written an annual open letter to...
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Keywords:
Impact Investing;
Renewable Energy;
Climate Change;
Environmental Sustainability;
Equity;
Corporate Social Responsibility and Impact;
Financial Management;
Investment Funds;
Investment Return;
Mission and Purpose;
Organizational Change and Adaptation;
Financial Services Industry;
United States
Cole, Shawn A., Vikram S. Gandhi, Michael Norris, and John Masko. "Public Equities Impact Investing at BlackRock." Harvard Business School Case 221-066, April 2021. (Revised July 2021.)
- Aug 2017
- Conference Presentation
To Highlight or Downplay Differences? A Threat-Matching Model for Crafting Diversity Approaches
By: J. Lees and E. Apfelbaum
We integrate organizational and psychological scholarship to devise the threat matching model, a contingency theory that illustrates when, how, and which diversity approaches—frameworks leaders provide employees to understand and respond to diversity—promote...
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Keywords:
Race And Ethnicity;
Inclusion;
Diversity;
Gender;
Race;
Ethnicity;
Equality and Inequality;
Leadership
- August 2014 (Revised May 2015)
- Case
Teaming at Disney Animation
By: Amy C. Edmondson, David L. Ager, Emily Harburg and Natalie Bartlett
Jonathan Geibel, Director of Systems at Walt Disney Animation Studios (hereafter referred to as Disney Animation), walked through the workspace occupied by the group he had been tasked to lead. Geibel knew he was part of a creative and magical environment. The Disney...
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Keywords:
Leading Change;
Creativity;
Organizational Structure;
Animation Entertainment;
Organizational Culture;
Groups and Teams;
Motion Pictures and Video Industry;
Entertainment and Recreation Industry;
United States
Edmondson, Amy C., David L. Ager, Emily Harburg, and Natalie Bartlett. "Teaming at Disney Animation." Harvard Business School Case 615-023, August 2014. (Revised May 2015.)
- June 2018
- Article
The Power of Workplace Rewards: Using Self-Determination Theory to Understand Why Reward Satisfaction Matters for Workers Around the World
By: Anais Thibault Landry and A.V. Whillans
How can workplace rewards promote employee well-being and engagement? To answer these questions, we utilized self-determination theory to examine whether reward satisfaction predicted employee well-being, job satisfaction, intrinsic motivation, and affective...
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Keywords:
Workplace;
Rewards;
Motivation;
Employees;
Satisfaction;
Motivation and Incentives;
Welfare
Landry, Anais Thibault, and A.V. Whillans. "The Power of Workplace Rewards: Using Self-Determination Theory to Understand Why Reward Satisfaction Matters for Workers Around the World." Compensation & Benefits Review 50, no. 3 (June 2018): 123–148.
- June 2018
- Article
Video Content Marketing: The Making of Clips
By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel
Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers...
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Keywords:
Film Entertainment;
Marketing;
Digital Marketing;
Performance Effectiveness;
Performance Improvement
Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.
- November 2000
- Exercise
Atlantis-Biovent Negotiation: Confidential Instructions for Biovent
This two-party exercise illustrates bidding strategy in the context of settling a large insurance claim. Specifically, the claimant (Biovent) and the insurer (Atlantis) are asked to submit confidential offers to a dispute resolution website that will determine whether...
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Keywords:
Insurance;
Bids and Bidding;
Emerging Markets;
Agreements and Arrangements;
Conflict of Interests;
Strategy;
Web Sites
Wheeler, Michael A. "Atlantis-Biovent Negotiation: Confidential Instructions for Biovent." Harvard Business School Exercise 801-263, November 2000.
- 10 Apr 2013
- News
How to Deal With Your Dead-End Job
- 28 Jun 2022
- News
Market Research Council Announces 2022 Hall of Fame Inductees
- May 2016 (Revised October 2016)
- Case
Agricultural Revolution without a Land Revolution: the Megafarms of CP Group
By: William C. Kirby and Nancy Hua Dai
This case describes the megafarm model launched by the CP group as part of their efforts to ensure the safety and quality of their supply chain of agricultural products (particularly, eggs) in China while also promoting the welfare of Chinese farmers. This model was...
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Keywords:
China;
Poultry;
Public-private Partnership;
Animal-Based Agribusiness;
Family Business;
Agriculture and Agribusiness Industry;
China
Kirby, William C., and Nancy Hua Dai. "Agricultural Revolution without a Land Revolution: the Megafarms of CP Group." Harvard Business School Case 316-150, May 2016. (Revised October 2016.)
- April 2018
- Case
The Bayer - Monsanto Merger: GMOs and 'Science for a Better Life'
By: Martha J. Crawford and James Barnett
This case allows students to explore the economic, ethical and legal challenges faced by agri-business companies, after several decades of promoting and selling Genetically Modified (GM) crops. Starting in the 1980s, the widespread introduction of GM crops was...
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Keywords:
Merger;
Acquisition;
GMO;
Genetically Modified Crops;
Neonics;
Pesticides;
Crop Seeds;
EU;
Mergers and Acquisitions;
Agribusiness;
Genetics;
Natural Environment;
Corporate Social Responsibility and Impact;
Governing Rules, Regulations, and Reforms;
Consolidation;
Agriculture and Agribusiness Industry;
Europe;
United States
- November 2017 (Revised September 2020)
- Case
Miami's Tech Future (A): Twenty-first Century Changes and Challenges
In the decade starting in 2000, a new mayor focused on infrastructure and leadership from a foundation investing in arts and culture helped the Miami region transform and attract younger people to a newly vibrant central city and arts district. In 2011, the Knight...
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Keywords:
Change;
Leadership;
Business and Community Relations;
Strategic Planning;
Technology Industry;
Miami;
Florida
Kanter, Rosabeth Moss. "Miami's Tech Future (A): Twenty-first Century Changes and Challenges." Harvard Business School Case 318-033, November 2017. (Revised September 2020.)
- March 2007 (Revised April 2011)
- Case
Madam C.J. Walker: Entrepreneur, Leader, and Philanthropist
By: Nancy F. Koehn, Anne Dwojeski, William Grundy, Erica Helms and Katherine Miller
Madam C. J. Walker, who has been credited as the first self-made African-American woman millionaire, created a hair-care empire after years spent as a laundress in St. Louis, Missouri. Decades before the Civil Rights movement, her company gave employment to thousands...
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Keywords:
Leadership;
Business History;
Race;
Corporate Social Responsibility and Impact;
Entrepreneurship;
Personal Development and Career;
Gender;
Philanthropy and Charitable Giving;
Saint Louis
Koehn, Nancy F., Anne Dwojeski, William Grundy, Erica Helms, and Katherine Miller. "Madam C.J. Walker: Entrepreneur, Leader, and Philanthropist." Harvard Business School Case 807-145, March 2007. (Revised April 2011.)
- 23 Jun 2016
- News