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(838)
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Show Results For
- All HBS Web
(838)
- News (79)
- Research (640)
- Events (14)
- Multimedia (4)
- Faculty Publications (632)
- October 2007
- Article
The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market
By: Anita Elberse and Bharat N. Anand
One of the most visible and publicized trends in the movie industry is the escalation in movie advertising expenditures over time. Yet, the returns to movie advertising are poorly understood. The main reason is that disentangling the causal effect of advertising on... View Details
Keywords: Advertising; Stocks; Investment Return; Price; Revenue; Quality; Mathematical Methods; Motion Pictures and Video Industry
Elberse, Anita, and Bharat N. Anand. "The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market." Information Economics and Policy 19, nos. 3-4 (October 2007): 319–343. (Special Issue on Economics of the Media.)
- September 1974 (Revised April 1975)
- Case
Ocean Spray Cranberries, Inc. (B)
A consumer attitude survey involving more than 1,000 cranberry users has been conducted. Multivariate statistical procedures including factor analysis, cluster analysis and multiple discriminant analysis have been employed to suggest four attitude segments in the... View Details
Keywords: Surveys; Product Positioning; Mathematical Methods; Consumer Behavior; Agriculture and Agribusiness Industry; Food and Beverage Industry
DeBruicker, F., and Jan-Erik Modig. "Ocean Spray Cranberries, Inc. (B)." Harvard Business School Case 575-040, September 1974. (Revised April 1975.)
- 2001
- Working Paper
When Does the Market Matter? Stock Prices and the Investment of Equity Dependent Firms
By: Malcolm Baker, Jeremy Stein and Jeffrey Wurgler
We use a simple model of corporate investment to determine when investment will be sensitive to non-fundamental movements in stock prices. The key cross-sectional prediction of the model is that stock prices will have a stronger impact on the investment of firms that... View Details
Baker, Malcolm, Jeremy Stein, and Jeffrey Wurgler. "When Does the Market Matter? Stock Prices and the Investment of Equity Dependent Firms." NBER Working Paper Series, No. 8750, December 2001. (First draft in 2001.)
- Article
Loss Aversion, Diminishing Sensitivity, and the Role of Experience in Repeated Decisions
Three experiments are presented that explore the assertion that loss aversion and diminishing sensitivity drive the effect of experience on choice behavior. The experiments are focused on repeated choice tasks where decision makers choose repeatedly between... View Details
Erev, Ido, Eyal Ert, and Eldad Yechiam. "Loss Aversion, Diminishing Sensitivity, and the Role of Experience in Repeated Decisions." Journal of Behavioral Decision Making 21, no. 5 (December 2008).
- February 2005 (Revised November 2016)
- Background Note
Forecasting the Adoption of a New Product
By: Elie Ofek
Provides tools and methodologies that allow forecasting demand for innovative new products. Highlights the Bass model—the theory behind it and ways to determine its parameters. Provides a detailed example of how to use the Bass model to forecast demand for satellite... View Details
Keywords: Forecasting and Prediction; Innovation and Invention; Marketing; Demand and Consumers; Mathematical Methods; Competition
Ofek, Elie. "Forecasting the Adoption of a New Product." Harvard Business School Background Note 505-062, February 2005. (Revised November 2016.)
- January 2003 (Revised January 2008)
- Case
The British Motorcycle Industry at a Crossroads
By: Jan W. Rivkin
By 1975, the collapse of the British motorcycle industry is nearly complete. Only one British manufacturer, NVT, remains in operation. In this setting, the British government commissions the Boston Consulting Group to identify and evaluate strategic alternatives for... View Details
Keywords: Cost; Industry Structures; Business and Government Relations; Mathematical Methods; Competition; Consulting Industry; Manufacturing Industry; Motorcycle Industry; Great Britain
Rivkin, Jan W. "The British Motorcycle Industry at a Crossroads." Harvard Business School Case 703-031, January 2003. (Revised January 2008.)
- 03 Dec 2024
- News
Magic Numbers
Courtesy Shalinee Sharma Courtesy Shalinee Sharma As a sixth grader in Buffalo, New York, Shalinee Sharma (MBA 2005) believed math just wasn’t her thing. There were only a few girls in the honors class at her new school, and Sharma soon realized that she was far behind... View Details
Keywords: Amy Crawford
- 09 Mar 2020
- Working Paper Summaries
Impact Investing: A Theory of Financing Social Entrepreneurship
- August 2012
- Article
Organ Allocation Policy and the Decision to Donate
By: Judd B. Kessler and Alvin E. Roth
Organ donations from deceased donors (cadavers) provide the majority of transplanted organs in the United States, and one deceased donor can save numerous lives by providing multiple organs. Nevertheless, most Americans are not registered organ donors despite the... View Details
Keywords: Organ Donation; Health; Philanthropy and Charitable Giving; Decision Making; Resource Allocation; Mathematical Methods; United States
Kessler, Judd B., and Alvin E. Roth. "Organ Allocation Policy and the Decision to Donate." American Economic Review 102, no. 5 (August 2012): 2018–2047.
- 2006
- Working Paper
On the Origin of Shared Beliefs (and Corporate Culture)
This paper shows why members of an organization often share similar beliefs. I argue that there are two mechanisms. First, when performance depends on making correct decisions, people prefer to work with others who share their beliefs and assumptions, since such... View Details
Van den Steen, Eric J. "On the Origin of Shared Beliefs (and Corporate Culture)." Sloan School of Management Working Paper, No. 4553-05, January 2006. (Available at SSRN.)
- December 1998
- Case
Origins of National Income Accounting
By: David A. Moss and Joseph P Gownder
Set in the Great Depression, this case explores the origins of national income accounting in the United States. Highlights Senator La Follette's 1932 proposal for the federal government to begin collecting national income statistics. View Details
Keywords: Accounting; Financial Crisis; Analytics and Data Science; Mathematical Methods; United States
Moss, David A., and Joseph P Gownder. "Origins of National Income Accounting." Harvard Business School Case 799-080, December 1998.
- 01 Jun 2000
- News
Professors Fox, Mace Remembered
established the Bertrand Fox Publication Fund to support the dissemination of research studies and other faculty manuscripts. A native of Wisconsin, Fox earned his AB in mathematics and astronomy in 1929 from Northwestern University,... View Details
- 01 Dec 2008
- News
A U.S. Turnaround?
sad story of our slippage in mathematics and science. In fourth grade, American children are ahead of almost everyone in the world. By the eighth grade they are even, and by twelfth grade they are seriously behind. If you walk through the... View Details
- 01 Feb 1997
- News
Merton Discusses Risk Management at Dean's Seminar
Merton noted that "risk management will become an essential internal process for the lending institution if it expects to remain viable and competitive." By demonstrating mathematically how to determine and hedge risk exposure for any new... View Details
Keywords: Elizabeth McNair
- 09 Jan 2018
- Working Paper Summaries
Identifying Sources of Inefficiency in Health Care
- July 2008 (Revised May 2009)
- Case
The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues
By: Frank V. Cespedes, Christopher H. Lovelock and Laura Winig
The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner's goal of breaking even in the first year of... View Details
Keywords: Market Research; Quantitative Analysis; Consumer Marketing; Pricing Strategy; Price; Marketing Strategy; Mathematical Methods; Product Launch; Sports; Sports Industry; Massachusetts
Cespedes, Frank V., Christopher H. Lovelock, and Laura Winig. "The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues." Harvard Business School Brief Case 082-510, July 2008. (Revised May 2009.)
- 2010
- Chapter
Deferred Acceptance Algorithms: History, Theory, Practice
By: Alvin E. Roth
The deferred acceptance algorithm proposed by Gale and Shapley (1962) has had a profound influence on market design, both directly, by being adapted into practical matching mechanisms, and indirectly, by raising new theoretical questions. Deferred acceptance algorithms... View Details
- 2013
- Article
Where Not to Eat? Improving Public Policy by Predicting Hygiene Inspections Using Online Reviews
By: Jun Seok Kang, Polina Kuznetsova, Yejin Choi and Michael Luca
Restaurant hygiene inspections are often cited as a success story of public disclosure. Hygiene grades influence customer decisions and serve as an accountability system for restaurants. However, cities (which are responsible for inspections) have limited resources to... View Details
Keywords: Safety; Food; Governance Compliance; Mathematical Methods; Applications and Software; Public Administration Industry; Retail Industry; Food and Beverage Industry
Kang, Jun Seok, Polina Kuznetsova, Yejin Choi, and Michael Luca. "Where Not to Eat? Improving Public Policy by Predicting Hygiene Inspections Using Online Reviews." Proceedings of the Conference on Empirical Methods in Natural Language Processing (2013): 1443–1448.