Event Marketing - Publications - Faculty & Research

11 Nov 2020
Research & Ideas

How Hackathons Help Decide Platform Winners and Losers

competitive challenges facing software companies. Their market success depends largely on persuading the above-mentioned developers to write for their platforms. A new research paper suggests that the two sides can serve their own best... View Details

Keywords: by Michael Blanding; Technology

16 May 2018
News

ALUMNI NVC Finals and Regional Roundup

Alumni Runner-up prize with Magma Trading, a stock market for block-size trades that he calls “the Costco of trading.” Benoit Dupont (PLDA 20, 2016) (Europe region) took the $5,000 Crowd Favorite prize with his pitch for WeMaintain, a... View Details

Keywords: Margie Kelley

Profile

Prita Kumar

of entrepreneurial events and meet-ups “from day one,” Prita entered and won a 100-second elevator-pitch competition that awarded her $500 in cash, free legal advice, and expert mentorship. “I have an incredibly supportive section – more... View Details

Profile

Ed Rogers

conception to execution, I was surprised by the extent to which we could apply concepts we touched on in various RC classes. For instance, in our Marketing and Strategy courses, we talked a lot about how you need to position your... View Details

Keywords: Financial Services; Tech

14 Feb 2005
Research & Ideas

The World in Your Palm?

events which should expose the phone market to more competition and provide opportunities for start-ups. Future Talk One of the biggest challenges, but also opportunities, is masking the complexity of... View Details

Keywords: by Sean Silverthorne

11 Jan 2019
Blog Post

The ABCs of Recruiting at HBS

over the world participating in short-term consulting projects that add value to our global company partners and help students build skills in teamwork, international business, leadership, and market analysis. G – GO: Africa. Beginning... View Details

01 Sep 2015
News

Case Study: Golden Ticket

other gate-related event services. The company—which formed in late 2014 in a merger of a ticket-selling operation and a youth sports–focused custom commemoratives business—currently works with about two dozen schools in California, has... View Details

22 Jan 2013
First Look

First Look: Jan. 22

http://ssrn.com/abstract=2197876 Expectations of Returns and Expected Returns Authors:Greenwood, Robin, and Andrei Shleifer Abstract We analyze time-series of investor expectations of future stock market returns from five data sources... View Details

Keywords: Sean Silverthorne

15 Sep 2003
Research & Ideas

The Lessons of New-Market Disruption

that engineering was trying to keep up with. Believing there were other markets in which these technologies could be profitably leveraged, Teradyne's chairman, Alex d'Arbeloff, created a new subsidiary called Aurora, whose sole mission... View Details

Keywords: by Clark Gilbert; Technology

01 Sep 2009
News

Professor, Historian, and Storyteller

some of the big inflection points and in particular, some of the events that did so much to define the story of American business: the completion of the transcontinental railroad in 1869, the crash of the stock View Details

Keywords: News, Library, Internet, and Other Services; Information

29 Apr 2015
Lessons from the Classroom

Use Personal Experience to Pick Winning Stocks

that friction in the market between what the price is and what it should be, Cohen and Malloy stress the importance of identifying a "catalyst" that will cause the market to catch up. "It's... View Details

Keywords: by Michael Blanding; Financial Services

05 Mar 2014
What Do You Think?

When Will the Next Dot.com Bubble Burst?

monetize concepts, many of them apps for Android and IOS, driving doubtful revenue models in packed market segments with little differentiating code." Nol Perreira asked, "What will prick the bubble? The timing of that is, one... View Details

Keywords: by James Heskett; Publishing; Retail

08 Jan 2007
What Do You Think?

Neuro Economics: Science or Science Fiction?

straightforward considerations are best answered in the conscious portion of the brain, presumably after considerable conscious thought. Work in neuro marketing at Ludwig-Maximilians University in Munich now claims that strong brands... View Details

Keywords: by Jim Heskett

01 Oct 1998
News

Perspectives on Success

From finance to flea markets, Class of '73 alums have made their mark in a wide range of endeavors over the past 25 years. For some, a series of random events crystallized into an unexpected opportunity or a new professional direction.... View Details

31 Mar 2022
Blog Post

Setting Interns Up for Success at Your Startup

packaging waste throughout the supply chain. With a wide range of opportunities available to the business as they expand, a Business Intelligence function was formed at Mori in 2021 with a critical mandate – build a robust system and conduct analysis to identify the... View Details

Keywords: Entrepreneurship

25 May 2020
Research & Ideas

Has Occupational Licensing Outlived Its Usefulness?

on consumers, platform managers, and policymakers. Martha Lagace: What piqued your interest in this research? Chiara Farronato: I study market design choices of online platforms from eBay to Airbnb. Online platforms help match many... View Details

Keywords: by Martha Lagace; Service

03 Nov 2003
What Do You Think?

Can Investors Have Too Much Accounting Transparency?

it, "We cannot look at investor losses as the only benchmark to evaluate the costs of Sarbanes-Oxley. One must also consider the cost of capital if confidence in the markets does not return…Unfortunately, you cannot legislate... View Details

Keywords: by James Heskett

01 Jun 2022
News

Eyes in the Skies

stockpile destined to supply steel plants in China. “Space is hard. Launches are delayed and, in the worst case, things blow up.” “Space is hard. Launches are delayed and, in the worst case, things blow up.” Spectra AI is even smart enough to analyze news and sensor... View Details

Keywords: Alexander Gelfand

03 Mar 2015
First Look

First Look: March 3

we identify core insights about how firms compete against one another in established markets. Based on our evaluation, we argue that a promising research opportunity for strategy lies in exploring how firms strategically interact in new View Details