Publications

January 1992 (Revised March 1995)
Teaching Note

Carter Automotive Group, Teaching Note

By: Walter J. Salmon

Teaching Note for (9-590-011). View Details

Keywords: Auto Industry

February 1984
Case

Anderson Motors, Inc. (A)

By: William J. Bruns Jr.

Keywords: Auto Industry

May 1989 (Revised June 1990)
Supplement

Ford Motor Co.: The Product Warranty Program (B)

Raises some exciting issues concerning the role of product warranty as a strategic marketing tool. General Motors, in response to a sharp drop in its market share, makes a dramatic change in its warranty policy. Ford has to decide how best to respond to this change. View Details

Keywords: Marketing Strategy; Auto Industry

July 1986
Case

Overly Hautz Co.--1985

By: Benson P. Shapiro

Keywords: Auto Industry

September 1990
Case

Roger Smith, General Motors, and Ross Perot

By: Joseph L. Badaracco Jr.

Keywords: Auto Industry

August 1988 (Revised August 1989)
Case

Poletown Dilemma, The

By: Thomas R. Piper

Senior management of General Motors must select a site for a new assembly plant to replace two plants located in Detroit. The economics strongly favor a site in an adjacent state. However, a relocation would have substantial, negative impact on the existing work force,... View Details

Keywords: Factories, Labs, and Plants; Business and Government Relations; Corporate Social Responsibility and Impact; Business Offices; Management Teams; Restructuring; Economics; Auto Industry; Michigan

12 Sep 2017
First Look

First Look at New Research and Ideas, September 12, 2017

the hub economy will continue to spread across more industries, concentrating more power in the hands of a few. As an example, they take an in-depth look at the auto industry and how Apple and... View Details

Keywords: Carmen Nobel

Web

Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

relevance to research in advertising and marketing. Industrial Life Photograph Collection Photographs from 115 leading companies (International Harvester, Hershey's Chocolate, Kraft-Phenix Cheese Corporation, U.S. Steel, and General... View Details

Profile

Ben Faw

more private-sector experience. Through a friend of a friend, he found an opportunity at Tesla Motors, where he worked on global supply-chain coordination. “I was impressed by what Elon Musk was trying to do to disrupt the auto View Details

Research Summary

Evolution of firm structure in vertical specialized technology supply chains

By: Willy C. Shih

The global market in many everyday products has been transformed by the internationalization of production. In many industries, semiconductors and electronic products in particular, a sequential mode of production has evolved in which goods are produced... View Details

Keywords: Globalization Of Supply Chain; Globalization; Technological Innovation; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; United States; Asia; China

2014
Working Paper

Entrepreneurship and Business Groups: An Evolutionary Perspective on the Growth of the Koç Group in Turkey

By: Asli M. Coplan and Geoffrey Jones

This working paper examines the origins and development of the Koç Group, which grew to be the largest business group in Turkey. This enterprise was an important actor in the emergence of modern business enterprise in the new state of the Republic of Turkey from the... View Details

Keywords: Business Groups; Turkey; Entrepreneurship In Emerging Markets; Entrepreneurship; History; Government and Politics; Auto Industry; Auto Industry; Auto Industry; Middle East; Europe

SSRN

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November 1989 (Revised February 1992)
Case

Ford Motor Co.: Dealer Sales and Service

By: Leonard A. Schlesinger

Since Henry Ford founded Ford Motor Co., Ford vehicles have been sold and serviced the same way. By the late 1980s Ford began to consider making changes in its sales and service process. Two developments forced Ford to reconsider these processes. First, Ford found... View Details

Keywords: Organizational Change and Adaptation; Change Management; Distribution Channels; Customer Focus and Relationships; Service Industry; Service Industry; Service Industry; United States

20 Aug 2024
Book

Why Competing With Tech Giants Requires Finding Your Own Edge

an effective way to establish themselves as hubs. Ping An successfully utilized this tactic in its auto services ecosystem. In a similar vein, Adidas entered the digital fitness market—a field Nike had already ventured into— by acquiring... View Details

Keywords: by Feng Zhu; Technology; Information Technology

March 1989
Case

Philips In-Car Entertainment (A)

By: F. Warren McFarlan and H. Jeff Smith

Keywords: Entertainment; Entertainment and Recreation Industry; Entertainment and Recreation Industry

September 1998 (Revised September 1999)
Supplement

Edmund's-www.edmunds.com (Supplement)

By: Richard L. Nolan, Stephen P. Bradley, John J. Sviokla and Kelley Porter

Supplements the case. View Details

Keywords: Auto Industry; Auto Industry

October 2007 (Revised April 2009)
Case

TH!NK: The Norwegian Electric Car Company

By: Joseph B. Lassiter III and David Kiron

On August 1, 2007, 61-year-old Jan-Olaf Willums' plane was flying along the Greenland coastline on his way back to Norway after intense discussions with several prominent U.S. venture capital investors, among them Kleiner Perkins and Rockport Capital Partners, about... View Details

Keywords: Entrepreneurship; Venture Capital; Innovation and Invention; Product Launch; Market Entry and Exit; Environmental Sustainability; Pollutants; Auto Industry; Auto Industry; Europe; Norway

January 2006 (Revised December 2006)
Case

Toyota Motor Corporation: Launching Prius

By: Forest L. Reinhardt, Dennis A. Yao and Masako Egawa

In 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the... View Details

Keywords: Environmental Sustainability; Product Launch; Transportation; Brands and Branding; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Japan

February 2003 (Revised November 2003)
Exercise

Accounting for Pensions at General Motors Corporation (B)

By: David F. Hawkins and Jacob Cohen

A potential investor in General Motor's stock reviews the retiree benefit note data included in the company's 2001 financial statements as part of the investment analysis of the company. View Details

Keywords: Investment; Accounting; Compensation and Benefits; Financial Services Industry; Financial Services Industry; Financial Services Industry

April 1975 (Revised December 1975)
Case

Sorensen Chevrolet File, The

Concerns the settlement of an automobile insurance claim. A woman, blinded in an accident, alleges that approximate cause of the accident was failure by Sorensen Chevrolet to connect the left headlight of her car. The student is asked for a strategy for settling the... View Details

Keywords: Strategy; Negotiation; Insurance; Lawsuits and Litigation; Legal Liability; Insurance Industry; Insurance Industry