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-
All HBS Web
(995)
- People (3)
- News (106)
- Research (825)
- Events (1)
- Multimedia (8)
- Faculty Publications (669)
- February 1984
- Supplement
Anderson Motors, Inc. (B) and Analysis of Anderson Motors, Inc. (A)
By: William J. Bruns Jr.
Keywords:
Auto Industry
Bruns, William J., Jr. "Anderson Motors, Inc. (B) and Analysis of Anderson Motors, Inc. (A)." Harvard Business School Supplement 184-125, February 1984.
- January 1991
- Case
Volkswagen of America: Audi 5000 (A)
Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the...
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Keywords:
Advertising Campaigns;
Brands and Branding;
Marketing Strategy;
Product Launch;
Auto Industry;
United States
Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
- January 1991
- Supplement
Suzuki Samurai, Supplement
By: John A. Quelch
A condensed version of Suzuki Samurai: The Rollover Crisis. Suzuki management must plan a response to a Consumers Union demand for a recall of the Samurai on grounds of its unacceptable propensity to roll over.
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Quelch, John A. "Suzuki Samurai, Supplement." Harvard Business School Supplement 591-040, January 1991.
- August 1989 (Revised November 1994)
- Case
Nissan Motor Co. Ltd.: Marketing Strategy for the European Market
By: John A. Quelch
Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing...
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Keywords:
Marketing Strategy;
Resource Allocation;
Market Entry and Exit;
Trade;
Auto Industry;
Japan;
United Kingdom;
Europe
Quelch, John A. "Nissan Motor Co. Ltd.: Marketing Strategy for the European Market." Harvard Business School Case 590-018, August 1989. (Revised November 1994.)
- May 1978 (Revised October 1994)
- Supplement
Cumberland Metal Industries (D): Model Year 1979 Results with Beta Motors
Designed as a class hand-out after discussion of the (A), (B), and (C) cases.
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Keywords:
Auto Industry
Shapiro, Benson P. "Cumberland Metal Industries (D): Model Year 1979 Results with Beta Motors." Harvard Business School Supplement 578-173, May 1978. (Revised October 1994.)
- April 1987 (Revised February 1988)
- Case
New General Motors
Keywords:
Auto Industry
Badaracco, Joseph L., Jr. "New General Motors." Harvard Business School Case 387-171, April 1987. (Revised February 1988.)
- May 1985 (Revised September 1993)
- Case
Volkswagen Group
Keywords:
Auto Industry
Salter, Malcolm S. "Volkswagen Group." Harvard Business School Case 385-333, May 1985. (Revised September 1993.)
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
thrive? Bhaskar Chakravorti: Let me start with a replay of a conversation I had recently with Frederick, the person who runs the auto repair shop where I regularly take my 1998 and 2002 vintage cars. I asked him if he was experiencing a...
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Keywords:
by Martha Lagace
- 25 Sep 2015
- Working Paper Summaries
Invest in Information or Wing It? A Model of Dynamic Pricing with Seller Learning
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
Among the most popular elective courses at Harvard Business School is Building and Sustaining a Successful Enterprise (BSSE). Developed by Professor Clayton M. Christensen, the course teaches future leaders how to use well-researched academic theories to understand...
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- 08 Mar 2012
- Working Paper Summaries
Customer-Driven Misconduct: How Competition Corrupts Business Practices
- 04 Aug 2009
- First Look
First Look: August 4
Harvard Business School Case 210-002 In 2005, Jane Bauer-Martin, a hedge fund manager, is considering what she should do with the fund's large investment in the publicly traded bonds of Delphi Corp., a financially troubled auto parts...
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Keywords:
Martha Lagace
- 07 Oct 2015
- What Do You Think?
What is the Best Immigration Model for the US?
prompted the Chairman of German auto producer Daimler to comment, “In an ideal case, this can help foster another economic miracle.” Poorer nations benefit from outward migration most often because their birth rates are much higher than...
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Keywords:
by James Heskett
- 25 Aug 2009
- First Look
First Look: August 25
empowering employees to put member-owners' interests ahead of either the organization's interests or their own interests. As a result of this focus, the credit union must determine what to do with its profitable indirect auto lending...
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Keywords:
Martha Lagace
- 01 Sep 2009
- News
Read All About It!
increased workplace opportunities for blacks and women, and heightened job security and compensation for workers generally, things began to unravel in the 1970s. As the manufacturing sector declined and the country transitioned to a “service economy,” Americans saw...
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- 01 Sep 2016
- News
Clay Christensen on Competing Against Luck
outlines—the “theory of jobs to be done”—and how that concept might play out in the auto industry. —Dan Morrell Your theory essentially reframes how managers think about their products or services—as a sort of job that the customer is...
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- 14 Feb 2007
- Op-Ed
Tata-Corus: India’s New Steel Giant
This arises not just from entrepreneurs who have been doing this for years like the Birlas and Asian Paints but also from more recent moves by India's pharmaceuticals, software, and auto component sectors, among others. Cross-border...
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Keywords:
by Tarun Khanna
- September 1998 (Revised September 1999)
- Supplement
Edmund's-www.edmunds.com (Supplement)
By: Richard L. Nolan, Stephen P. Bradley, John J. Sviokla and Kelley Porter
Supplements the case.
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Nolan, Richard L., Stephen P. Bradley, John J. Sviokla, and Kelley Porter. "Edmund's-www.edmunds.com (Supplement)." Harvard Business School Supplement 399-036, September 1998. (Revised September 1999.)
- October 2007 (Revised April 2009)
- Case
TH!NK: The Norwegian Electric Car Company
By: Joseph B. Lassiter III and David Kiron
On August 1, 2007, 61-year-old Jan-Olaf Willums' plane was flying along the Greenland coastline on his way back to Norway after intense discussions with several prominent U.S. venture capital investors, among them Kleiner Perkins and Rockport Capital Partners, about...
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Keywords:
Entrepreneurship;
Venture Capital;
Innovation and Invention;
Product Launch;
Market Entry and Exit;
Environmental Sustainability;
Pollutants;
Auto Industry;
Auto Industry;
Europe;
Norway
Lassiter, Joseph B., III, and David Kiron. "TH!NK: The Norwegian Electric Car Company." Harvard Business School Case 808-070, October 2007. (Revised April 2009.)