market development - Publications - Faculty & Research

March 2024
Case

Teamworks: Tackling a Forecasting Fumble (A)

By: N. Louis Shipley and Stacy Straaberg

In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details

Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Sports Industry; Technology Industry; United States; North Carolina

Citation

Educators

01 Nov 2012
Research & Ideas

Book Excerpt: Judgment Calls

blood and hustle might come crashing down was a nontrivial possibility. But so was an increase in revenue that would elevate the company to a whole new league of wealth and market share. Founder and CEO Dal LaMagna chafed at the potential... View Details

Keywords: by Thomas H. Davenport & Brook Manville; Consumer Products

01 Dec 2015
First Look

December 1, 2015

2015 Modern China Studies Free at Last, Now What: The Soviet and Chinese Attempts to Offer a Roadmap for the Post-Colonial World By: Friedman, Jeremy Abstract—This article seeks to understand the motivations behind the People's Republic of China's attempt to present an... View Details

Keywords: Sean Silverthorne

07 Jan 2015
Research & Ideas

The Quest for Better Layoffs

pursue market changes. And leaders need ways to respond to business cycle changes. We want people to learn about the forces they unleash in the firm when they institute layoffs. We want to change the way layoffs are done." The Case... View Details

Keywords: by Carmen Nobel; Manufacturing

01 Dec 2020
News

New News

because they’re so committed to what they’ve already built their base on. BA: Snigdha, who is your primary audience? And what is the gap you’re trying to fill with the Juggernaut? SS: Our primary market is people of South Asian descent... View Details

Keywords: entrepreneuship; digital media; startups; news; business models; young alumni; News, Library, Internet, and Other Services; Information

01 Sep 2020
News

The Devil You Don’t Know

that war, without realizing that their current adversary is adjusting, changing, and developing new technologies to fight the next war. Falling into this trap is potentially devastating, leaving you unprepared to fight the actual war that... View Details

04 Dec 2012
First Look

First Look: December 4

businesses have developed codes of conduct and monitoring systems to ensure that working conditions in their supply chain factories meet global labor standards. Many observers have questioned whether these codes of conduct have any impact... View Details

Keywords: Carmen Nobel

01 Jun 2022
News

June 2022 Alumni and Faculty Books

Career Development Programs Open Boundary Press This is a book for all who are facing career and life transitions. At such junctures, our decisions require the full self, and astute thinking alone will not carry us into the new place that... View Details

Keywords: Publishing Industries (except Internet); Information

01 Dec 2010
News

This Is What I Do

to be a journalist,” she recalls. Later, at ABC News, Lemmon twice pursued fellowships in Europe. With each exposure to life overseas, she became more interested in development issues. “People need jobs to create stronger families, and... View Details

Keywords: Garry Emmons; time travel; Health, Social Assistance; Accommodation; Hospitality; News, Library, Internet, and Other Services; Information; Apparel Manufacturing; Manufacturing

March 2016
Case

IC Group A/S

By: John R. Wells and Gabriel Ellsworth

IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on... View Details

Citation

Educators

Purchase

28 May 2007
Research & Ideas

How Property Ownership Changes Your World View

closing the belief gap between a group of very poor squatters and the general population. Changing Lives "How is it that property changes peoples' lives?" asks Di Tella. "In developing countries, there are many claims or... View Details

Keywords: by Julia Hanna

25 Jun 2020
News

Global Centers Broaden Understanding of Business and the Pandemic

maintain its predominance once the crisis subsides. Kominers taught the case (remotely, via Zoom) in spring 2020 in the Making Markets elective course. Europe Research Center—To further HBS’s COVID-related research, the center worked with... View Details

01 Jan 2002
News

Marjorie M.T. Yang (MBA '76)

markets in developed nations. But by the mid-1980s, the Yangs decided the time had come to differentiate themselves. They would concentrate on quality and meeting the needs of the most discriminating... View Details

Web

Supplemental Financial Information II - Annual Report 2019

would in large part be considered as cost of goods sold. These expenses include direct costs for staff compensation, specialized outside professional services in information technology and other functional areas, marketing costs, and... View Details

24 Jul 2019
Lessons from the Classroom

Can These Business Students Motivate Londoners to Do the Right Thing?

partnering with BIT and applying behavioral insights to solve real world policy and managerial problems. “One way to help people make better decisions is to change the choice environment—or the way in which decisions are presented,” Luca says. “There’s a growing body... View Details

Keywords: by Dina Gerdeman

Profile

Arthur Rock

transistor, but Shockley’s quirky anagement style was a turn-off and these scientists were looking for help landing other jobs. They wanted to find a place that would hire them as a group so they could continue their work developing... View Details

01 Sep 2008
News

Letters to the Editor

Doriot’s Impact on Europe The article about General Georges Doriot in the June issue is quite informative about his great accomplishments. Left without mention, however, was the first venture capital firm in Europe, called European Enterprises View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Government; News, Library, Internet, and Other Services; Information

Web

2022 Symposium - Race, Gender & Equity

masculinity on offshore oil platforms, the impact of racial diversity on retail bank performance, and the design and delivery of women’s leadership development programs. For the past several years, Professor Ely has maintained an active... View Details

04 Jan 2010
Research & Ideas

Best of HBS Working Knowledge 2009

Marketing: What Works? Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into the networking aspect of... View Details

Keywords: by Staff

Web

The Spiritual Lives of Leaders - Course Catalog

principal modules, focused on three stages of the development of a global leader. These stages, with examples of existing curriculum that students have encouraged us to continue to offer, are presented below. We will continue to build out... View Details

Publications