market development - Publications - Faculty & Research

30 Apr 2013
First Look

First Look: April 30

fail to spend sufficient time learning to understand ourselves and creating our own definition of success? The truth is, it can seem so natural and so much easier to just do what everyone else is doing-for now-leaving it for later to View Details

Keywords: Sean Silverthorne

24 Mar 2021
News

Clubs Reaffirm Equity in Community Partners Work; Alumni Angels Invest in Member Education

development initiative serving eight communities; and the Housatonic Community College Foundation. The Community Partners program at the HBS Association of Oregon has an average of 35 volunteers serving clients primarily in Greater... View Details

Keywords: Margie Kelley

September 2019 (Revised May 2020)
Supplement

Keroche (F): Future Growth Plans

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case describes Keroche co-founder Tabitha Karanja’s 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay’s bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant,... View Details

Citation

Purchase

20 Feb 2006
HBS Case

Oprah: A Case Study Comes Alive

disclose extensive financial information. Thus Koehn and her team had to search high and low to try to piece together Winfrey's business model and understand her company's revenues, costs, and competitive advantage in the crowded, rivalrous View Details

Keywords: by Martha Lagace; Media & Broadcasting; Consumer Products; Entertainment & Recreation

12 May 2009
First Look

First Look: May 12, 2009

developed the relevant capabilities, but the formation of a new set of core activities is still inhibited. Taking a micro-perspective, the paper argues that there are situations where direct top-down interventions are necessary. Termed as... View Details

Keywords: Martha Lagace

01 Mar 2013
News

Opening the Door

neighborhood-based health plan for the city of Charlestown, and I became involved in building a system of benchmarks for the various services that were being offered—everything from dental care to drug and alcohol abuse counseling. I spent three years View Details

Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management

Web

Seen and Unseen | Baker Library | Bloomberg Center | Harvard Business School

Unseen looks at how companies, advertisers, and artists in the late 19th and early 20th centuries used images of “the Indian” to promote the railroad, market specific messages, or sell a range of products that included coffee and... View Details

01 Dec 1997
News

A Piece of the Action

able to greatly increase our knowledge of the region and develop a deep understanding of business practices that cut across functional boundaries, from finance to human resource management to strategy," says Sahlman. Plugging HBS In... View Details

Keywords: Susan Young

25 Sep 2017
Research & Ideas

Why Politics is Failing America, and What Business Can Do To Help

business of politics as they would study any company or sector, looking at structural components such as competitors, customers, channels to reach customers, suppliers, and the threat of new entrants into the market using the “five-forces... View Details

Keywords: by Christina Pazzanese, Harvard Gazette

21 Nov 2005
Research & Ideas

Making Credibility Your Strongest Asset

others are bidding for what you want? One solution to distinguishing yourself in competitive environments is to build your bargaining endowment—storing up credibility and resources by developing relationships, burnishing your reputation,... View Details

Keywords: by Michael Wheeler

04 Dec 2012
First Look

First Look: December 4

businesses have developed codes of conduct and monitoring systems to ensure that working conditions in their supply chain factories meet global labor standards. Many observers have questioned whether these codes of conduct have any impact... View Details

Keywords: Carmen Nobel

13 Feb 2020
News

Not Throwing Away My Shot

didn’t have a few months prior. One had lost her star software developer to a rival. This, Schultz thought, was the perfect framing: Take all of the historical entrepreneurs he was focusing on for his book and put them in a bar. Let them... View Details

06 Dec 2021
News

New Wave

timescales not just of days and weeks but of decades—something that can’t be done with gusting winds and fickle sunshine. “We know how much power we’re going to get out of this for the next 40 years,” Smith says. The potential market for... View Details

Keywords: Alexander Gelfand; photographed by Chris Sorensen

01 Mar 2015
News

Alumni and Faculty Books for March 2015

tantalizing glimpses of HBS, the 1980s Wall Street market rally, temporary insanity, and true love. The Cathedral Builder: A Biography of J. Irwin Miller by Charles E. Miller Rentschler (MBA 1964) (AuthorHouse) Rentschler has based this... View Details

Keywords: Publishing Industries (except Internet); Information

15 Sep 2008
Research & Ideas

The Coming Transformation of Social Enterprise

Jim Austin, picked by Dean John McArthur to lead the new initiative, saw the potential for research, curriculum, and career development around the challenges of social enterprises, including both nonprofit and for-profit organizations.... View Details

Keywords: by Roger Thompson

30 Nov 2017
News

Happy Meals (Are Here Again)

exactly had happened to the 62-year-old icon. It was a massive professional challenge: Morgan Flatley (MBA 2004), who was hired as chief marketing officer last April, says that part of the reason she was excited about the gig was the... View Details

Keywords: Dan Morrell; photographed by Saverio Truglia

01 Apr 2002
News

Q&A - Mark Fields

Japan’s fifth-largest automaker and employer of more than 38,000 people, Fields was named 2001 Asian Business Innovator of the Year (by CNBC Asia Pacific and TNT, a business logistics company).. A New York and New Jersey native, Fields worked for IBM in sales and View Details

Keywords: auto; Mazda; Ford; Mark Fields; Machinery Manufacturing; Manufacturing

04 Jan 2010
Research & Ideas

Best of HBS Working Knowledge 2009

Marketing: What Works? Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into the networking aspect of... View Details

Keywords: by Staff

Web

The Spiritual Lives of Leaders - Course Catalog

principal modules, focused on three stages of the development of a global leader. These stages, with examples of existing curriculum that students have encouraged us to continue to offer, are presented below. We will continue to build out... View Details

02 Oct 2013
What Do You Think?

Is Leadership an Increasingly Difficult Balancing Act?

one with fewer answers? Those were the questions implied by this month's column. The predominance of responses suggested that the answers to the questions are "yes, yes, and maybe." Adam Hartung commented that "As technology has increased the speed of... View Details

Keywords: by James Heskett

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