Responsibilities To Customers - Publications - Faculty & Research

10 Oct 2007
Research & Ideas

“Blank” Inside: Branding Ingredients

ingredient is central to the functional performance of the final product. Think Shimano gear systems on performance bicycles or Monsanto's Nutrasweet, added to Equal sweetener. 3. The final products are not... View Details

Keywords: by John Quelch; Aerospace; Consumer Products

23 Aug 2004
Research & Ideas

Strategy for Small Fish

started developing them have ceased to exist as independent entities. In those cases in which the skills and capabilities that characterized new ecosystem domains were distinct enough to justify a truly... View Details

Keywords: by Marco Iansiti & Roy Levien

07 Jun 2017
Research & Ideas

How an African History Scholar Became a Modern Righter of Wrongs

it’s someone in the History Department trying to make sense of the past, or somebody trying to do customer research on widgets in South Africa.” One of the key components of... View Details

Keywords: by Carmen Nobel

23 Jan 2008
First Look

First Look: January 23, 2008

his management team. Students are provided with the opportunity to evaluate this response in terms of its impact on customer relations, growth prospects, and ongoing operations... View Details

Keywords: Martha Lagace

02 Sep 2015
Research & Ideas

Explaining China's Crash

response by the Chinese authorities was extraordinary. They enacted of series of price-distorting measures that smacked of desperation. They stopped all IPOs; they asked state-owned companies to buy back... View Details

Keywords: by Christina Pazzanese; Financial Services

17 Apr 2017
Research Event

The Most Pressing Issues for Platform Providers in the Sharing Economy

is just one of many dilemmas that can incite insomnia in a sharing-economy platform provider. There’s also the threat of disintermediation between producers and consumers; the fear of trying to compete in a winner-take-all market; and the... View Details

Keywords: by Carmen Nobel; Service

21 Apr 2003
Research & Ideas

Are Crummy Products Your Next Growth Opportunity?

a lower-cost business model. This strategy has worked well for Wal-Mart, for example, but you still remain vulnerable to competitors disrupting your success from below. The third model Christensen termed new-market disruption, whereby you... View Details

Keywords: by Sean Silverthorne

02 Oct 2000
What Do You Think?

What Lies Beyond NAFTA?

with the results that NAFTA has produced. But it seems not to have receded in interest among at least one group of readers of this column. The column "What Lies Beyond NAFTA?," with a focus on future View Details

Keywords: by James Heskett

18 Jul 2012
Research & Ideas

Penn State Lesson: Today’s Cover-Up was Yesterday’s Opportunity

is acceptable. The cardinal responsibility of leaders is to always put their organizations first. As leaders become increasingly successful, their reputations soar and they begin View Details

Keywords: by Bill George; Education

01 Feb 2000
Research & Ideas

Keeping Track: Performance Measurement, Control & Strategy

to be more responsive to markets? The risk exposure calculator helps answer these questions. Another powerful tool we describe in detail is the "profit wheel," a model of the... View Details

Keywords: Re: Robert Simons

02 Apr 2019
Research Event

Women Pay a Higher Career Price in Today's Always-On Work Culture

existential questions for companies that pride themselves in serving clients at any hour. This is especially true for professional services firms in management consulting, law, and finance, the research says. At these companies, top partners might try View Details

Keywords: by Danielle Kost; Consulting; Service

12 Oct 1999
Research & Ideas

Spirit at Work: The Search for Deeper Meaning in the Workplace

help him handle the sometimes overwhelming challenges he faced as a managerial leader. "I tried my best to check my ego at the door," he says. "I avoided giving ultimatums or drawing lines in the sand, the kind of petty,... View Details

Keywords: by Marguerite Rigoglioso

15 Nov 2010
Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

the industry you compete in, the market segments where you do (and do not) choose to play, and the nature of the customers that you sell and service. These factors help to... View Details

Keywords: by Sean Silverthorne; Retail

01 Feb 2017
What Do You Think?

Is the Next Jobs Crisis Just Ahead?

for how to deal with it. Deaver Brown saw the future (and the jobs crisis) most succinctly: “Better quicker results due to fewer people between a customer and the solution.”... View Details

Keywords: by James Heskett; Service

02 Feb 2004
Research & Ideas

Mapping Your Corporate Strategy

more powerful than 1,000 words (or even twenty-five ad hoc performance measures). The financial and customer objectives describe the outcomes the organization wants to achieve; objectives in the internal and... View Details

Keywords: by Martha Lagace

01 Feb 2008
What Do You Think?

How Sustainable Is Sustainability in a For-Profit Organization?

Summing Up How will sustainability be achieved? To sum up responses to this month's column, the question is not whether global sustainability will be achieved but how. One... View Details

Keywords: by Jim Heskett

30 Dec 2013
Research & Ideas

Most Popular Articles of 2013

Christensen. It's time for companies to look at products the way customers do: as a way to get a job done. Is Your iPhone Turning You Into a Wimp? The body posture inherent in... View Details

Keywords: by Staff

12 Apr 2004
Research & Ideas

Waking Up a Sleeping Company

delayed, expense budgets overrun, all with no direct consequences for the individuals in charge. The organization tended to diffuse responsibility for performance, making it difficult View Details

Keywords: by Bill George

13 Dec 2004
Research & Ideas

Sharing News That Might Be Bad

into false states of euphoria. But, by and large, you've been able to keep your people grounded by helping to develop their strategic and financial wherewithal, by sharing company news and data with a strong... View Details

Keywords: by Paul Michelman

04 Feb 2015
What Do You Think?

Is There a Stanford-Google-Silicon Valley School of Management?

Summing Up How Transferable is the Google "School of Management"? Responses to this month's column suggest a great deal of respect for what Google's management has been able View Details

Keywords: by James Heskett; Education

Publications