Publications

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June 2011
Case

Fighting a Dangerous Financial Fire: The Federal Response to the Crisis of 2007-2009

By: David Moss and Cole Bolton

By the summer of 2009, many observers concluded that a catastrophic financial collapse- which seemed all but imminent the previous fall and winter - had been averted. Although the recession had still yet to be declared over and the economy's footing remained far from... View Details

Keywords: Business Cycles; Economic Slowdown and Stagnation; Financial Crisis; Financial Institutions; Financial Markets; Financial Strategy; Policy; Knowledge Acquisition

May 2020 (Revised July 2020)
Teaching Note

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels

Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details

Keywords: Marketing; Brands and Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate Social Responsibility and Impact; Consumer Products Industry; Sports Industry; United States; North America

April 2015 (Revised June 2016)
Case

The Transformation of NCR

By: David Collis, Raffaella Sadun and Matthew Shaffer

During his tenure as CEO since 2005, Bill Nuti had moved NCR Corporation (originally National Cash Register) from its historical competence in hardware to become a provider of hardware and software for managing transactions across a range of industries and payments... View Details

Keywords: NCR; Hardware; Software; Acquisitions; Financial Services; Organizational Change and Adaptation; Expansion; Information Infrastructure; Applications and Software; Transformation; Acquisition; Financial Services Industry; Technology Industry

13 Mar 2012
First Look

First Look: March 13

MaterialsFonterra David E. Bell and Mary ShelmanHarvard Business School Case 512-003 In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take... View Details

Keywords: Sean Silverthorne

January 2008 (Revised February 2011)
Case

Club Atlético Boca Juniors

By: Anita Elberse, Alberto Ballve and Gustavo Herrero

Club Atlético Boca Juniors is the most popular soccer club in Argentina and one of the most decorated clubs in the world. Throughout its storied history, the club has recruited and developed dozens of star players. In his eleven years at Boca Juniors, president... View Details

Keywords: Business Model; Talent and Talent Management; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Sports; Sports Industry; Argentina

03 Feb 2015
First Look

First Look: February 3

field and other business fields complements the contributions from industrial organization economics (IO). These business fields also offer theoretical and empirical challenges to the IO paradigm, which... View Details

Keywords: Sean Silverthorne

November 1990 (Revised March 1994)
Case

Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)

By: Lynda M. Applegate and Herminia M. Ibarra

Describes grassroots effort which culminated in Digital's winning a competitive bid for the outsourcing of Kodak's internal telecommunications business. Describes the "Telstar" project, from the initial identification of the business opportunity to the process of... View Details

Keywords: Innovation and Management; Partners and Partnerships; Leading Change; Agreements and Arrangements; Business or Company Management; Bids and Bidding; Decision Making; Management Teams; Telecommunications Industry

16 Apr 2013
First Look

First Look: April 16

democratize information and change the way that stocks are traded, threatening the industry's product and business model. There were upheavals and stagnation in established core financial markets such as the... View Details

Keywords: Sean Silverthorne

20 Dec 2016
First Look

December 20, 2016

https://cb.hbsp.harvard.edu/cbmp/product/117107-PDF-ENG Harvard Business School Case 117-108 Management Control Systems Module 8: Linking Performance to Markets This module shows how to link profit plans and... View Details

Keywords: Carmen Nobel

02 Jun 2010
First Look

First Look: June 2

stick with practicing medicine. This essay argues that physicians currently in practice could be equipped over time with the management skill necessary to develop and implement new models of primary care. A Choice Prediction Competition for View Details

Keywords: Martha Lagace

December 2018 (Revised June 2021)
Supplement

Bulb 2017: Launch

By: John R. Wells and Benjamin Weinstock

On August 21, 2015, Amit Gudka and Hayden Wood, co-founders of Bulb Ltd. (Bulb) launched a new business to supply energy to the United Kingdom’s 27 million residential homes with a promise of 100% renewable electricity at affordable prices. By the end of March 2017,... View Details

30 Jan 2007
First Look

First Look: January 30, 2007

actually contrary to previous research. Readings in Modern Marketing Author:John A. Quelch Publication:Hong Kong: Chinese University Press, 2006 Abstract Readings in Modern Marketing is a collection of... View Details

Keywords: Martha Lagace

05 Sep 2006
First Look

First Look: September 5, 2006

Working PapersNone this week Cases & Course MaterialsCreating Meaning for the Customer: The Case of GMACI Harvard Business School Case 106-073 Excellence in exploiting customer information and leveraging its affiliation to the GM... View Details

Keywords: Sean Silverthorne

23 Jul 2013
First Look

First Look: July 23

telecommunications industry, we address the following questions: What factors contribute to a firm's ability to learn by supplying and building technological and market capabilities? Does it matter to whom the firm supplies? Is... View Details

Keywords: Anna Secino

July 2018 (Revised November 2018)
Case

Hidrovias do Brasil: Navigating Unchartered Waters

By: Boris Groysberg and Sarah L. Abbott

Since its founding eight years earlier, Hidrovias do Brasil (“Hidrovias”), an integrated logistics provider serving corporate customers exporting products from South America via the Atlantic Ocean, had grown to 900 employees and $253 million in annual revenues.... View Details

Keywords: Human Resources; Private Equity; Brazil; Entrepreneurial Organizations; Operation Management; General Management; Entrepreneurship; Finance; Growth and Development; Leadership; Operations; Problems and Challenges; Transportation; Human Capital; Strategy; Emerging Markets; Brazil

May 2014
Case

Goldman Sachs: Anchoring Standards After the Financial Crisis

By: Rajiv Lal and Lisa Mazzanti

Goldman Sachs, a longtime venerable financial institution headquartered in New York City, had a partnership culture that was known to value its clients. But when the financial crisis hit in 2008 and Goldman Sachs emerged relatively unscathed, its public image took a... View Details

Keywords: Brand Management; Public Image; Corporate Accountability; Reputation; Standards; Financial Crisis; Brands and Branding; Banking Industry; Financial Services Industry