Interests Of Consumers - Publications - Faculty & Research

18 Aug 2008
Research & Ideas

How Disruptive Innovation Changes Education

help us better inform stakeholders at all levels and in all domains about what they can do to make a positive impact. We're excited to work with partners and interested parties to make strides in the years ahead in one View Details

Keywords: by Martha Lagace; Education

TeachingInterests

Decision Making Under Uncertainty

By: David E. Bell

Many of the decisions we face are made complicated by having uncertain consequences: how should I set my inventory when I don’t know what demand will be, should I refinance my mortgage when rates might go lower, how big a bet shall I make in a new business, and so... View Details

11 Mar 2024
News

In Harmony

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, my name is Julia Hanna; I’m an associate editor at the HBS Alumni Bulletin. Last November I flew to Seoul, South Korea to interview Michael Kim (MBA 1990) of MBK Partners. Often referred to as one of... View Details

Keywords: Julia Hanna; photograph by Jun Michael Park

17 Dec 2008
Lessons from the Classroom

‘Ted Levitt Changed My Life’

interesting to note that he didn't go to the academy to get his ideas accepted; his approach was to convince important people in the practical world of marketing. Then the academic community would pay... View Details

Keywords: by Julia Hanna; Education; Retail

04 Feb 2014
What Do You Think?

Has Listening Become a Lost Art?

up, consuming only about ten seconds of the two minutes. Having studied and written about the value of "listening posts" in business, I concluded that the company's management... View Details

Keywords: by James Heskett

Research Summary

Research Thrust

By: Rakesh Khurana

I am trained in organizational sociology and my main areas of interest lie in macro-organizational theory and the dynamics of executive labor markets. To date, my research has focused on two themes. The first revolves around understanding the forces that govern the... View Details

09 Dec 2002
Research & Ideas

Most Accountants Aren’t Crooks—Why Good Audits Go Bad

The Sarbanes-Oxley Act of 2002, signed into law last July, is the government's response to a series of financial reporting scandals that rocked investors. Among other measures the law offers up stiff... View Details

Keywords: by Max H. Bazerman, George Loewenstein & Don A. Moore; Accounting; Financial Services

30 Oct 2017
Research & Ideas

Asking Questions Can Get You a Better Job or a Second Date

intelligent as well.” The research, published in the paper It Doesn’t Hurt to Ask: Question-Asking Increases Liking, examined data from online chats and face-to-face speed dating conversations. In addition to Brooks, the coauthors were Karen Huang, HBS and Department... View Details

Keywords: by Rachel Layne

Research Summary

Understanding Customers

In conventional business case studies, protagonists almost never have the option of stepping back to seek a new understanding of the customer. But to be effective in practice, managers need both the self-assurance and ability to initiate and pursue, with rigor and... View Details

Web

Statistical & Data Services - Research Computing Services

big data Revise and Resubmits (R&Rs), such as rerunning analyses and responding to comments For more detailed information on our areas of expertise and how they might be employed in your research, please see Areas View Details

Web

Balancing Work & Life - Alumni

as each career existing within the context of the other, you might be able to balance your mutual interests collectively. For example, if one partner travels frequently, it may be wise for the other to seek... View Details

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

exciting. For the other 364 days a year, consumers go out of their way to avoid commercials. Kenny: The case gets into some data about how much brands are spending on advertising, generally speaking. I mean,... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

Profile

Meagan Hill

few times in life you can be surrounded by such diversity," Meagan says. A comparable kind of diversity, in interests and knowledge, proved crucial to her FIELD 3 entrepreneurial work. "Our skills... View Details

Keywords: Financial Services

Research Summary

Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs ( Princeton University Press, October 2002)

By: Rakesh Khurana

In this book, I argue that the external CEO labor market was born in a burst of rhetoric about wresting control of corporations away from a group of self-interested insiders, as senior managers in the era of managerial capitalism had come to be portrayed. The rationale... View Details

Web

HBS - Financials | Supplemental Financial Information

Reflecting decreasing interest rates during fiscal 2021, the School reported interest income of $1 million, a decrease of $4 million from fiscal... View Details

2016
Book

Strategy Beyond Markets

By: John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee and Rick Vanden Bergh

Strategy beyond markets has been an active area of research inquiry since the early 1990s. Since its inception, the scholarship emanating from this research stream has grown substantially in quantity, quality, and breadth. Likewise, firms across the world have... View Details

Keywords: Strategy

Citation

Find at Harvard

Purchase

15 Dec 2023
News

Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem

Clubs News Clubs News Webinar illuminates broad array of business opportunities across Africa On December 5th, the HBS African-American Alumni Association (HBSAAA) hosted ‘Doing Business in Africa: From Opportunity to Action’, a webinar... View Details

Keywords: Margie Kelley

Portrait Project

Zoe Otedola

“Do it for them,” I whispered, sitting down to take the GMAT. Knowing only 4% of black test takers score over 700, tears pierced the corners of my eyes. Exhaustion creeped up my spine. I reminded myself I... View Details

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

marketing communications for the first and second quarter of the year. What’s the right strategy for a CMO during a crisis such as the COVID-19 pandemic? During the week of March 23, 2020, Edelman, a global... View Details

Keywords: by Jill Avery and Richard Edelman

07 Jan 2016
Blog Post

Is HBS Too Big?

potential friends, (nearly) perfected infrastructure and resources, clubs for anything you could be interested in, and a massive alumni base. I’ve experienced all of these things so far. It also gives you... View Details

Publications