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Show Results For
-
All HBS Web
(3,129)
- People (24)
- News (792)
- Research (1,560)
- Events (13)
- Multimedia (39)
- Faculty Publications (1,070)
- 27 Sep 2019
- Video
Ronnie Screwvala
Ronnie Srewvala, who founded the Indian media conglomerate UTV in 1990 and The Swades Foundation, a non-profit in 2013, which aimed to lift a million people out of poverty, discusses the strategy pursued in...
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- 20 Mar 2013
- News
Opening the Door
- 28 Apr 2011
- News
The Compensation Silly Season
- 13 Aug 2010
- News
To Hell with the Herd
- 04 Feb 2011
- News
New Summer Programs Focus on Research
Thomas R. Eisenmann
Thomas R. Eisenmann is the Howard H. Stevenson Professor of Business Administration at the Harvard Business School; Peter O. Crisp Faculty Chair, Harvard Innovation Labs; and Unit Head of the HBS Entrepreneurial... View Details
- 9 AM – 11:59 PM EDT, 20 Jun 2018
- HBS Alumni Events
Take an Alum to Lunch Day
Are you tired of eating at your desk alone? Want to make some new HBS friends and connections? Then join HBS alumni around the world for a unique networking event Take an Alum to Lunch Day Wednesday, June 20, 2018
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- 2021
- Chapter
Geographic Inequality and the Internet
By: Chris Forman, Avi Goldfarb and Shane Greenstein
BOOK ABSTRACT: This cutting-edge Handbook offers fresh perspectives on the key topics related to the unequal use of digital technologies. Considering the ways in which technologies are employed, variations in conditions under which people use digital media and...
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Forman, Chris, Avi Goldfarb, and Shane Greenstein. "Geographic Inequality and the Internet." In Handbook of Digital Inequality, edited by Eszter Hargittai. Edward Elgar Publishing, 2021.
- 11 Apr 2013
- News
Current fiscal policy harms U.S. competitiveness
- 25 Mar 2016
- Video
Sharon Peyer, Co-founder, & VP Business Development, HitBliss
- November 2018
- Case
The Bundesliga in the U.S.
By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
The Bundesliga, Germany’s premier football (soccer) league, is assessing its global broadcast and marketing strategy, with special focus on the very lucrative but highly competitive U.S. market. Its CEO Christian Seifert believed that a strong international position...
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Keywords:
Media;
Sports;
Global Strategy;
Marketing Strategy;
Competitive Strategy;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
United States
Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Case 919-406, November 2018.
- 02 Jul 2019
- Working Paper Summaries
Risk-Mitigating Technologies: The Case of Radiation Diagnostic Devices
- 18 Jul 2011
- News
Rupert Murdoch and the News about Honor (or the Lack Thereof)
- 24 Nov 2014
- News
Emily's List: Nancy Koehn
- 03 Jan 2011
- News
Are You a Good Boss—or a Great One?
- 15 Jul 2013
- News
What Reddit likes: Things that make a meme explode
- January 2019 (Revised October 2020)
- Technical Note
Brand Storytelling
By: Jill Avery
Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important...
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Keywords:
Brand Communication;
Brand Management;
Brand Storytelling;
Marketing;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Advertising;
Consumer Behavior;
Consumer Products Industry
Avery, Jill. "Brand Storytelling." Harvard Business School Technical Note 519-049, January 2019. (Revised October 2020.)
- 21 Apr 2013
- News