Filter Results
:
(964)
Show Results For
-
All HBS Web
(4,383)
- Faculty Publications (964)
Show Results For
-
All HBS Web
(4,383)
- Faculty Publications (964)
- July 2010 (Revised January 2017)
- Background Note
Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)
By: Thomas Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric that allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset...
View Details
Keywords:
Customer Lifetime Value;
Return On Investment;
Customer Acquisition;
Customer Retention;
Customer Churn;
"Marketing Analytics";
Marketing;
Customer Relationship Management;
Customer Focus and Relationships;
Customer Value and Value Chain;
Management Analysis, Tools, and Techniques;
Marketing Strategy;
Measurement and Metrics;
Strategic Planning;
Value
Steenburgh, Thomas, and Jill Avery. "Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)." Harvard Business School Background Note 525-017, July 2010. (Revised January 2017.)
- July 2010
- Technical Note
Note on the Asset Management Industry
By: Clayton S. Rose and Scott Waggoner
This note provides an overview of the structure and function of the asset management industry, with a primary focus on the U.S. It was designed to support the HBS MBA course "Managing the Financial Firm."
View Details
Keywords:
Asset Management;
Business or Company Management;
Industry Structures;
Financial Services Industry;
United States
Rose, Clayton S., and Scott Waggoner. "Note on the Asset Management Industry." Harvard Business School Technical Note 311-013, July 2010.
- July 2010
- Technical Note
Note on the Banking Industry
By: Clayton S. Rose and Scott Waggoner
This note provides an overview of the structure and function of the banking industry, with a primary focus on the U.S. It was designed to support the HBS MBA course "Managing the Financial Firm."
View Details
Keywords:
Banks and Banking;
Business or Company Management;
Industry Structures;
Banking Industry;
United States
Rose, Clayton S., and Scott Waggoner. "Note on the Banking Industry." Harvard Business School Technical Note 311-011, July 2010.
- July 2010
- Technical Note
Note on the Insurance Industry
By: Clayton S. Rose and Scott Waggoner
This note provides an overview of the structure and function of the Insurance industry, with a primary focus on the U.S. It was designed to support the HBS MBA course "Managing the Financial Firm."
View Details
Keywords:
Insurance;
Business or Company Management;
Industry Structures;
Insurance Industry;
United States
Rose, Clayton S., and Scott Waggoner. "Note on the Insurance Industry." Harvard Business School Technical Note 311-012, July 2010.
- July – August 2010
- Article
Are You Ignoring Trends That Could Shake Up Your Business?
By: Elie Ofek and Luc Wathieu
Virtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in which trends--especially those that seem unrelated to their core markets--influence consumers' aspirations,...
View Details
Keywords:
Trends;
Innovation and Invention;
Knowledge Use and Leverage;
Marketing Strategy;
Consumer Behavior;
Product Development
Ofek, Elie, and Luc Wathieu. "Are You Ignoring Trends That Could Shake Up Your Business?" Harvard Business Review 88, nos. 7-8 (July–August 2010).
- June 2010 (Revised June 2011)
- Case
U.S. Department of Energy & Recovery Act Funding: Bridging the "Valley of Death"
By: Michael J. Roberts, Joseph B. Lassiter III and Ramana Nanda
The case focuses on the U.S. Department of Energy (DOE) and the $38 billion of stimulus funding the DOE received to encourage clean tech. They focus on "bridging the valley of death" (i.e., helping young, innovative companies finance technically risky and very capital...
View Details
Keywords:
Entrepreneurship;
Financing and Loans;
Government and Politics;
Innovation and Invention;
Programs;
Business and Government Relations;
Climate Change;
Energy Industry;
Green Technology Industry
Roberts, Michael J., Joseph B. Lassiter III, and Ramana Nanda. U.S. Department of Energy & Recovery Act Funding: Bridging the "Valley of Death". Harvard Business School Case 810-144, June 2010. (Revised June 2011.)
- June 2010 (Revised April 2011)
- Case
Continental Media Group: Business Highlights
By: Robert L. Simons and Kathryn Rosenberg
Continental Media Group has a series of business reviews struggling to achieve profitability. This case focuses on the use of management control systems to identify emerging opportunities and the formulation of new strategies. The interactive system used by top...
View Details
Keywords:
Accounting;
Governance Controls;
Management Systems;
Risk Management;
Business Strategy;
Publishing Industry
Simons, Robert L., and Kathryn Rosenberg. "Continental Media Group: Business Highlights." Harvard Business School Case 110-087, June 2010. (Revised April 2011.)
- June 2010
- Teaching Note
Cisco Business Councils (2007): Unifying a Functional Enterprise with an Internal Governance System (TN)
By: Ranjay Gulati and Marlo Goetting
Teaching Note for 409062.
View Details
- May 2010 (Revised November 2010)
- Case
Investment Technology Group
By: Clayton S. Rose and David Lane
Investment Technology Group (ITG) CEO Robert Gasser wondered if the financial crisis had permanently affected the firm's business model. A leader in trade analytics and execution for institutional equity investors, ITG had grown since its establishment in 1987 in step...
View Details
Keywords:
Customer Relationship Management;
Financial Crisis;
Investment;
Resignation and Termination;
Crisis Management;
Product Positioning;
Organizational Change and Adaptation;
Financial Services Industry;
Information Technology Industry;
New York (city, NY)
Rose, Clayton S., and David Lane. "Investment Technology Group." Harvard Business School Case 310-064, May 2010. (Revised November 2010.)
- April 2010
- Case
Bill Nichol Negotiates with Walmart: Hard Bargains over Soft Goods (A)
By: James K. Sebenius and Ellen Knebel
CEO Bill Nichol must somehow negotiate a surprise ultimatum from Walmart, his largest customer, about his largest and most profitable product line: “We're dropping it.” Among its hosiery products, the Kentucky Derby Hosiery Co. produces and sells a branded line of...
View Details
Keywords:
Customer Relationship Management;
Crisis Management;
Negotiation Tactics;
Conflict Management;
Apparel and Accessories Industry;
North America
Sebenius, James K., and Ellen Knebel. "Bill Nichol Negotiates with Walmart: Hard Bargains over Soft Goods (A)." Harvard Business School Case 910-043, April 2010.
- April 2010
- Case
A Giant Among Women
By: Willy C. Shih, Ethan S Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang and Yi-Ling Wei
Few CEOs successfully manage the evolution of their companies from OEM outsourcer to branded manufacturer to expert consumer marketer as well as Tony Lo, CEO of Giant Manufacturing Co. Ltd., now the largest bicycle manufacturer in the world. In the mid-1980s, Giant...
View Details
Keywords:
Consumer Behavior;
Customer Focus and Relationships;
Global Strategy;
Gender;
Customer Satisfaction;
Product Development;
Bicycle Industry;
Taiwan
Shih, Willy C., Ethan S. Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang, and Yi-Ling Wei. "A Giant Among Women." Harvard Business School Case 610-096, April 2010.
- April 2010
- Module Note
Balancing Specialization and Diversification in Operations
This note describes a module—taught as part of Operations Strategy, a second–year MBA elective at Harvard Business School—that helps students understand and manage the tradeoff between specialization and diversification in operations. The module introduces students to...
View Details
Huckman, Robert S. "Balancing Specialization and Diversification in Operations." Harvard Business School Module Note 610-079, April 2010.
- 2010
- Chapter
The Financing of R&D and Innovation
By: Bronwyn H. Hall and Josh Lerner
Evidence on the “funding gap” for investment innovation is surveyed. The focus is on financial market reasons for underinvestment that exist even when externality-induced underinvestment is absent. We conclude that while small and new innovative firms experience high...
View Details
Hall, Bronwyn H., and Josh Lerner. "The Financing of R&D and Innovation." Chap. 14 in Handbook of the Economics of Innovation: Volume 1, by Bronwyn H. Hall and Nathan Rosenberg, 609–639. Amsterdam: Elsevier, 2010.
- March 2010 (Revised April 2014)
- Case
American Well: The Doctor Will E-See You Now
By: Elie Ofek and Ron Laufer
What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians...
View Details
Keywords:
Entrepreneurship;
Health Care and Treatment;
Technological Innovation;
Growth and Development Strategy;
Market Entry and Exit;
Service Delivery;
Online Technology;
Health Industry
Ofek, Elie, and Ron Laufer. "American Well: The Doctor Will E-See You Now." Harvard Business School Case 510-061, March 2010. (Revised April 2014.)
- March 2010 (Revised November 2014)
- Teaching Note
Pandora Radio: Fire Unprofitable Customers?
By: Willy Shih
Teaching Note for [610077].
View Details
- March 2010
- Article
Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda
By: Gary L. Lilien, Rajdeep Grewal, Douglas Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan and Qiong Wang
A key challenge facing business marketers surrounds developing a deeper understanding of customer needs. We conceptualize that challenge as having three dimensions: calculating, creating, and claiming value. We discuss key problems, new developments and research...
View Details
Lilien, Gary L., Rajdeep Grewal, Douglas Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan, and Qiong Wang. "Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda." Marketing Letters 21, no. 1 (March 2010): 287–299.
- 2010
- Simulation
Marketing Simulation: Managing Segments and Customers
By: Das Narayandas
In this single-player simulation, students assume the position of CEO of a medical motor manufacturer and are tasked with executing a successful business-to-business marketing strategy over a period of twelve fiscal quarters. Students determine all aspects of the...
View Details
Keywords:
Marketing Strategy;
Salesforce Management;
Distribution Channels;
Price;
Product Positioning;
Customer Relationship Management;
Profit;
Revenue;
Cost vs Benefits;
Policy;
Manufacturing Industry
Narayandas, Das. "Marketing Simulation: Managing Segments and Customers." Simulation and Teaching Note. Harvard Business Publishing, 2010. Electronic.
- February 2010
- Case
Applied Research Technologies, Inc.: Global Innovation's Challenges
By: Christopher A. Bartlett and Heather Beckham
Applied Research Technologies, Inc. (ART) is a diversified technology company which has used its entrepreneurial culture and encouragement of innovation as an ongoing competitive advantage. The case concentrates on the challenges faced by Peter Vyas, the Filtration...
View Details
Keywords:
Management Style;
Managerial Roles;
Management Practices and Processes;
Reputation;
Organizational Culture;
Innovation and Management;
Competitive Advantage;
Entrepreneurship;
Management Systems;
Cross-Cultural and Cross-Border Issues;
Technology Industry
Bartlett, Christopher A., and Heather Beckham. "Applied Research Technologies, Inc.: Global Innovation's Challenges." Harvard Business School Brief Case 104-168, February 2010.
- February 2010
- Teaching Note
The Cleveland Clinic: Growth Strategy 2008 (TN)
By: Michael E. Porter, Elizabeth O. Teisberg, Jennifer F Baron and Carolyn Daly
Teaching Note for 709473.
View Details
- February 2010
- Case
Shurgard Self-Storage: Expansion to Europe (Abridged)
Shurgard, a U.S.-based firm that rents storage facilities to consumers and small businesses, is considering financing options for rapid expansion of its European operations. Five years after entering Europe, Shurgard Europe has opened 17 facilities in Belgium, France,...
View Details
Keywords:
Business Model;
Business Growth and Maturation;
Multinational Firms and Management;
Logistics;
Corporate Entrepreneurship;
Trade;
Equity;
Corporate Finance;
United States;
Europe
Hamermesh, Richard G. "Shurgard Self-Storage: Expansion to Europe (Abridged)." Harvard Business School Case 810-102, February 2010.