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October 1991 (Revised November 1992)
Case

Managing Health Care at Ford Motor Co.

By: George C. Lodge and Malcolm S. Salter

Keywords: Health Care and Treatment; Auto Industry; Auto Industry; United States

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October 1993 (Revised November 1994)
Case

Michigan Manufacturing Corp.: The Pontiac Plant--1988

By: Clayton M. Christensen

Michigan Manufacturing is a broad-line maker of components for the automotive industry. It has developed a network of nine plants as its product line has grown. Newer, higher-volume products tend to be made in newer, focused, high-volume plants, while older product... View Details

Keywords: Cost Accounting; Factories, Labs, and Plants; Profit; Brands and Branding; Mission and Purpose; Networks; Auto Industry; Auto Industry

April 1993 (Revised June 1993)
Case

Bayerische Motoren Werke AG (BMW)

By: Robert J. Dolan

In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation. View Details

Keywords: Product Positioning; Marketing Strategy; Multinational Firms and Management; Market Entry and Exit; Sales; Auto Industry; Auto Industry; Germany; North America

September 1992 (Revised January 2002)
Case

Chrysler: Iacocca's Legacy

By: Nitin Nohria and Sandy Green

Describes the changes fashioned by Iacocca during his tenure as CEO of the Chrysler Corp. Pays particular attention to the rhetoric he employed in mobilizing change and the actions he took to implement change. View Details

Keywords: Organizational Change and Adaptation; Leading Change; Leadership Style; Management Teams; Communication Strategy; Auto Industry; Auto Industry

November 1989 (Revised January 1991)
Case

Honda Motor Co. and Honda of America (A)

In its 43-year history, Honda grew from an also-ran in the Japanese motorcycle market to a dominant force in the worldwide motorcycle and automobile markets. To do this, Honda has developed a unique organizational style based on constructive conflict and organizational... View Details

Keywords: Expansion; Organizational Culture; Business Processes; Auto Industry; Auto Industry; Japan; United States

November 1989 (Revised November 1991)
Case

Transformation at Ford

By: Leonard A. Schlesinger and Richard Pascale

In 1980 Ford was near disaster. The company lost billions of dollars between 1980 and 1982. By 1988 the company had been transformed into one of the most successful corporations in the United States. Describes what happened and then examines how it happened. The major... View Details

Keywords: Organizational Change and Adaptation; Change Management; Success; Transformation; Auto Industry; Auto Industry; United States

February 2010 (Revised October 2010)
Case

Re-THINK-ing THINK: The Electric Car Company

By: Joseph B. Lassiter III and David Kiron

On January 5, 2010, 48-year-old Richard Canny was on his way to meet the governor of Indiana. He was reading his newly issued press release announcing that THINK planned to start automobile production in Elkhart County, Indiana to launch its THINK City battery-operated... View Details

Keywords: Business Startups; Entrepreneurship; Investment; Global Strategy; Market Entry and Exit; Product Development; Production; Pollutants; Environmental Sustainability; Auto Industry; Auto Industry; Norway; Indiana

18 Apr 2005
Research & Ideas

Selling Luxury to Everyone

Mercedes-Benz launched the super-premium auto brand after opting out of the bidding for Rolls Royce and Bentley in the 1990s. The company estimated there are 200,000 individuals in the United States with a net worth of $10 million or... View Details

Keywords: by Julie Jette; Consumer Products

01 Jul 2002
Research & Ideas

What it Takes to Lead Through Turmoil

anger and blame stage. They are moving out of denial, but the corporate response emphasizes stopping "them" rather than innovating. Case in point: The U.S. auto industry. When threatened by superior Japanese imports, domestic... View Details

Keywords: by Sean Silverthorne

05 May 2010
What Do You Think?

Is Denial Endemic to Management?

"denial is avoidable and leads to failure," such as Henry Ford's presumption that consumers would continue to want black autos in the face of evidence that they were becoming more interested in color; IBM's dogged pursuit of PC... View Details

Keywords: by Jim Heskett

01 Aug 2008
What Do You Think?

Has the Time Come for “Stretch” in Management?

progress that the effect of such an agreement may have been fatally compromised. But at least it was discussed and publicized. Is it time to revisit stretch? For example, if the concept had been employed in Detroit, would the American View Details

Keywords: by Jim Heskett

February 1983 (Revised May 1984)
Case

Managing Product Safety: The Ford Pinto

Presents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response... View Details

Keywords: Safety; Crisis Management; Product; Auto Industry; United States

May 1982 (Revised February 1983)
Case

Ford Motor Co. (B): The Automobile Crisis and Ford's Political Strategy--1980

By: Malcolm S. Salter

Keywords: Strategy; Crisis Management; Government and Politics; Business and Government Relations; Auto Industry; United States

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May 1980 (Revised August 1981)
Case

Chrysler Corp.: Bailout

By: Joseph L. Bower

Keywords: Auto Industry

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March 1978 (Revised July 1981)
Background Note

Note on Supplying the Automobile Industry

By: Michael E. Porter

Keywords: Supply Chain; Auto Industry

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January 1976 (Revised November 1987)
Case

Contract and Consensus at General Motors--1900-1984

By: George C. Lodge

Keywords: Contracts; Labor Unions; Auto Industry

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August 1998
Case

General Motors Corporation (C), The : 1990-1992

By: Peter Tufano

The third in a four-part series, this case details the financial policies and practices at General Motors from 1990 to 1996. This part describes the firm's financial responses to the business stresses it faced in the 1992 time period. View Details

Keywords: Corporate Finance; Auto Industry; United States

April 1993
Teaching Note

Koito Manufacturing Ltd. (TN)

By: W. Carl Kester

Teaching Note for (9-291-027). View Details

Keywords: Auto Industry; Japan; United States

March 1992 (Revised December 1992)
Case

Harley-Davidson, Inc.--1987

By: W. Carl Kester and Julia Morley

After an LBO and near bankruptcy in the early 1980s, Harley-Davidson makes an astonishing recovery, going public in 1986. Its listing on the New York Stock Exchange in 1987 provides the occasion of an equity analyst to publish a research report in which she must issue... View Details

Keywords: Leveraged Buyouts; Currency Exchange Rate; Reports; Crisis Management; Going Public; Research; Competition; Auto Industry; Japan; New York (city, NY)

April 1991 (Revised June 2001)
Case

Jaguar plc--1989

By: Timothy A. Luehrman and Robert W. Lightfoot

Describes Jaguar's product market problems in 1989, and its attractiveness to GM and Ford as an acquisition target. Students are asked to evaluate the suitability of GM and Ford as business partners for Jaguar, and to determine how much each should be willing to pay to... View Details

Keywords: Acquisition; Markets; Consumer Behavior; Product; Partners and Partnerships; Valuation; Auto Industry

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